Curation Revolution
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Curation Revolution
Curation is the next web revolution.
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Rescooped by Martin (Marty) Smith from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Google+ Was Never a Facebook Competitor - they had a much bigger vision

Google+ Was Never a Facebook Competitor - they had a much bigger vision | Curation Revolution | Scoop.it

Google+ was never supposed to simply be a competitor to Facebook? What if Google wasn't bringing the fight to Palo Alto, swords drawn and ready to take them on. No no, Google's vision was much, much bigger than that, and it comes down to one thing.
Advertising.

Google+ was never created to directly compete for people's time on the internet. A simple, ad free system, Google+ was launched to compete for users' personal data. Becoming the primary platform for social networking would simply be a bonus.
The real power behind what Google has created comes down to the integration of Google's products, meaning that as people are using the search engine, they are also logged into Google+. The combination of that user data and knowing when people are actively searching for something opens up the possibility of the most targeted advertising platform in history, and Google are very aware of the fact.


Via The New Company, ABroaderView
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Rescooped by Martin (Marty) Smith from Content Strategy |Brand Development |Organic SEO
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A Study in Brand Minimalism | Drawar

A Study in Brand Minimalism | Drawar | Curation Revolution | Scoop.it

If every packaging started to look like this the flamboyant packaging would stand out and start to be my favorite. Standing out isn’t about being more than what everyone else is, it usually means you are just less.

 

Minimalism, your table for one is ready... 


Via Level343
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Rescooped by Martin (Marty) Smith from Digital-By-Design
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The Best Design Tools On The Market | @cliffkuang

The Best Design Tools On The Market | @cliffkuang | Curation Revolution | Scoop.it
Designers, in many ways, are quintessential first adopters and ideal test customers: They're technically savvy and demanding, with an extreme attention to detail and polish.
Via maxOz
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Rescooped by Martin (Marty) Smith from Just Story It! Biz Storytelling
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The Power of Storytelling – Takeaways from Social Media for Nonprofits in Atlanta

The Power of Storytelling – Takeaways from Social Media for Nonprofits in Atlanta | Curation Revolution | Scoop.it
The Global Soap Project is a small non-profit that began in 2009 with a beautifully simple concept: collect a portion of the 2.6 million bars of partially used soap disposed of every day by U.S. hotels, reprocess it into new bars and distribute it to people left vulnerable to disease due to lack of proper hygiene and sanitation supplies."
Via Karen Dietz
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