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This is the article mentioned in the flow post - old but important because "gameification" is everywhere and mobile is going to speed up the trend. Marty
Companies are realizing that “gamification” -- using the same mechanics that hook gamers -- is an effective way to generate business.
Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say?
This is where Google Analytics Advanced Segments come into play.
Using these, you can create different segments for different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on.
Also, one thing to note is the best thing about these Advanced Segments is that they are available for every website under your Google Analytics login.
Via Robin Good
Lately eight words have come up more often than not as the new imperative for business, not just for the start up but the more established business to measure themselves against. We live in ‘volatile’ times and they reflect what we have to constantly remind ourselves to do and they just are keeping me buzzing at present.
Via Peter Verschuere