Build engaged audiences through publishing by curation.
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Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet.
Death By Pepperoni or the Perfect Ecommerce Pizza Pie you choose.
Online 'communities of interest' are becoming increasingly influential when it comes to developing reach and products on the web. But how can brands engage with these persuasive groups and share their expertise?
This question has been asked several times already but I like the way Viqi French covers it. In particular how she compares it both to an art form (think DJ's or Museums - interestingly her post is illustrated by a Basquiat painting) and to publishing a newspaper or a magazine. Obviously that last one is dear to our heart at Scoop.it...
The other aspect I like are the best practices at the end of the article - a curation "101" if you want.
One of the things we’ve been trying to do at Scoop.it is to give a measure to guide your curation effort. This is how we recently introduced the Scoop.it score that measure how well you perform on this best practices (we have more or less these criteria than the one she lists).
We’re just at the beginning of this but we’re the first curation platform to ever do that to my knowledge.
Infographic that contains 64 tactics for your Facebook Marketing
Andrew Spong (@andrewspong) writes: 'I have noticed a lot of new industry employees developing their presences on the social web recently, and thought I would share the following links with a view to helping those who come across this post to...
The fastest get faster as Internet marketing benefits accure exponentially to a few content network marketers.
A personalized newspaper built from articles, blog posts, videos and photos selected by Martin (Marty) Smith.
Martin Note: Paper.li is a MUST curation revolution tool.
Marketing Insights, Ideas and Inspiration for Banks and Credit Unions (Datamining Social Media Profiles for Actionable Intelligence http://t.co/H4n6Xeyu via @FinancialBrand...)...
Adam is SMART and is the founder of Argyle Social, the ROI tool for social media. Follow him to learn about the future.
The Warholizer.Transform your favourite pictures online at www.warholize.me...
Martin: My thought on Warhol is in our network, curated times we will indeed all be famous for 15 minutues but with a twist. We will all be famous 15 times for one minute at a time :).
Have a doubt the need for curation goes way beyond social media freaks? Here's a cry out from Ted Hope, an independant film producer, for value-adding, leading-forward curation.
This is a great read showing exactly what should be expected from curators, not just in the film industry or the art world but more broadly.
Law firm Morrison & Foerster has created an enjoyable infographic concerning the history of social media.
Martin says: Cool.
Martin Note: The Music Maker Relief Foundation for Blues Artists is a curator's dream. Ever have dreams of walking into a basement with thousands of amazing pictures of blues artists, hundreds of CD's, some never heard or seen? Surely I'm having a web curator's dream? Nope, just visited our wourld class blues foundation in Hillsborough, North Carolina today and hope to help them organize their many treasures. Can't have much more fun curating that that!!!