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Curation Revolution
Curation is the next web revolution.
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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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What Are The Key Ingredients for a Great Marketing Story?

What Are The Key Ingredients for a Great Marketing Story? | Curation Revolution | Scoop.it

Excerpted from the article: "When you are writing a story for a web or print ad, you need a different approach than if you are writing a novel or even a short story.


You’ve got a limited amount of both space and reader attention to work with, so you have to accomplish a lot in a few words.


A novelist can take many pages to establish a character, but you have to do it in a few words. You can’t spend a lot of time setting up a situation or conflict, either.


Here’s are some ways to get around those limitations:


1) Use characters and problems already familiar to the reader. Roles like demanding customers, fussy kids, or impatient bosses don’t need a lot of description. They can convey a lot of information in a succinct way.


2) Be specific. The protagonist of the story should be much like the targeted buyer. Just as a smart missile homes in on a specific target, you need to shape your story to persuade a well-defined customer."


Read the other ones in the original article here: http://www.copyblogger.com/weapons-grade-copy/ 


Via Robin Good
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Sarah Miller's curator insight, March 11, 2013 11:21 AM

I also enjoyed this article because it was focusing on writing for the web in a marketing style. Since I am majoring in business marketing at Olds College this article really grabbed my attention and pulled me in to continue reading on what the key ingredients are to a great marketing story. 

Rescooped by Martin (Marty) Smith from Video Breakthroughs
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Integration of UPnP with HTML5

Integration of UPnP with HTML5 | Curation Revolution | Scoop.it

This document describes how an HTML5 UA can fulfill the role of the User Interace (UI) application in a UPnP architecture by mapping existing HTML5 APIs to equivalent UPnP functions. New HTML5 APIs are proposed where required.

 

HTML5 and UPnP Integration Overview

 

UPnP [UPnP] defines a peer-to-peer network architecture providing applications with standards-based connectivity to devices and services in a local area network. An HTML5 [HTML5] UA can implement UPnP functions, thereby enabling Web applications to access home network services. This specification describes the HTML5 UA functions required for it to act as an application in a UPnP network.


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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
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Social Media Marketing - 10 Inspiring Infographics

Social Media Marketing - 10 Inspiring Infographics | Curation Revolution | Scoop.it
In 2011 social media marketing continued to make its impact. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn't die.
Via Level343
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Rescooped by Martin (Marty) Smith from Social Media Content Curation
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Social Media and Content Curation | Presentation on SlideShare

A good presentation deck by Qianxing Lu and Brian Moritz for their Social Media Theory and Practice assignment. 
In 30 slides there is a well laid-out synthesis of why a growing set of new curation start-ups have decided to focus on developing their own curation-filtering tool.

Simple, clear and well presented concepts.


[view original link http://j.mp/vSjL1s]


Via Robin Good, Giuseppe Mauriello
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Rescooped by Martin (Marty) Smith from Social-Business-Marketing
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How To Create A Simple Social Media Strategy @fondalo @anyadowning

How To Create A Simple Social Media Strategy @fondalo @anyadowning | Curation Revolution | Scoop.it
One of the most frequent things I speak or consult on is strategy.  More specifically, how to develop a simple social media marketing strategy. Understand, there is no one size fits all for strate... **** Another great visual / factual finds from one of the most talented curators on the planet :). M
Via maxOz
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Rescooped by Martin (Marty) Smith from Social Media Pearls
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Social media has evolved into the art of storytelling, and we must all become masters of it. – Simply Zesty - Simply Zesty

Social media has evolved into the art of storytelling, and we must all become masters of it. – Simply Zesty - Simply Zesty | Curation Revolution | Scoop.it
Social media is evolving as a crucial new stage in the history of storytelling, only it is significantly changing both the ways in which stories are t...

 

*** Finally a way for all that southern gothic storytelling past to pay off (lol). Martin


Via Shirley Williams (appearoo.com/ShirleyWilliams)
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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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Disappearing Referral Data? Google’s “Not Provided” Referrals Growing Strong In Percentage

Disappearing Referral Data? Google’s “Not Provided” Referrals Growing Strong In Percentage | Curation Revolution | Scoop.it

**** It is good t be the KING (Google), we serfs must adjust. The fact this number, those excluded from referrer data, is growing was expected and woe to the retargeters.

Martin

 

Last month, Google announced that it would begin encrypting search queries with SSL (Secure Sockets Layer) as the default experience at Google.com for users who are logged in to their Google accounts.

 

As a result, there is a lot data that was once available in Google Analytics for webmasters is now hidden.

 

...

Naturally, SEOs were not thrilled with the move.

WebProNews talked to a handful of well-known industry vets about the subject recently:
http://www.webpronews.com/googles-not-provided-referrals-growing-in-percentage-2011-11  


Via Robin Good
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Rescooped by Martin (Marty) Smith from Digital Storytelling
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Digital Storytelling 101: How to Use Technology To Tell Your Story Online | Inhabitots

Digital Storytelling 101: How to Use Technology To Tell Your Story Online | Inhabitots | Curation Revolution | Scoop.it
With families spread across the world these days it is hard to keep in touch. But it is easier than ever to take photos and videos with our various gadgets. Inhabitots tells you how you and your family can spread your stories online.

 

***** Technology can help or hinder storytelling. Great ideas on how to  have it help. Martin


Via José Carlos
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Rescooped by Martin (Marty) Smith from Message Design
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SimpleDiagrams | Easy chalkboard-style diagrams

SimpleDiagrams | Easy chalkboard-style diagrams | Curation Revolution | Scoop.it

So many potential uses! Proof you don't need the ability to draw complex graphics to display content visually.

 

**** If I could only draw, wait now I don't have to :).


Via Dawn Groves, Sarah Reeves
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Rescooped by Martin (Marty) Smith from Mobile, Tablets & More
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Mobile Marketing – Statistics

Mobile Marketing – Statistics | Curation Revolution | Scoop.it
Mobile marketing is the way forward for many businesses, and currently shows a strong upward trend in the US. As always, the UK will follow.

Via Anise Smith
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Rescooped by Martin (Marty) Smith from Social Media Optimization & Search Engine Optimization
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Social Networks: What Maslow Misses | Psychology Today

Social Networks: What Maslow Misses | Psychology Today | Curation Revolution | Scoop.it
None of Maslow’s needs can be met without social connection By Pamela Brown Rutledge, Ph.D., M.B.A....
Via Steven Hughes, Anise Smith
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Martin (Marty) Smith's comment, November 27, 2011 6:22 PM
Another great one Anise Thanks.
Anise Smith's comment, November 27, 2011 7:33 PM
Thank you so much, I'm glad that it was useful!
Rescooped by Martin (Marty) Smith from Message Design
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User Experience Design | Visual.ly

User Experience Design | Visual.ly | Curation Revolution | Scoop.it
This infographic provides a visual explanation of the links between different elements of design. << Just a few considerations to keep in mind.
Via Sarah Reeves
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Scooped by Martin (Marty) Smith
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Five Charts that Changed Business - Harvard Business Review

Five Charts that Changed Business - Harvard Business Review | Curation Revolution | Scoop.it
Free online business articles and news at Harvard Business Review. Read a preview of , .
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