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Curation Revolution
Curation is the next web revolution.
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Consumers Wary Of Social Media Brands

Consumers Wary Of Social Media Brands | Curation Revolution |

Marketers may be guilty of using a one size fits all approach in social media as 29% of consumers ranked the medium as one of their least trusted marketing channels, a report by Experian Marketing Services found....

*** Again agree with first assertion and blame us for the second where "us" is Internet marketers. We can and will do better and better always works no matter what the medium. Marty

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Rescooped by Martin (Marty) Smith from Infographics Universe!

Email Marketing Dead? (infographic)

Email Marketing Dead? (infographic) | Curation Revolution |

The death of email is greatly exagerated.

Via Miguel Rodriguez
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Rescooped by Martin (Marty) Smith from Web 3.0 - The New Social Web!

Semantic Web: Instilling Intelligence

Semantic Web: Instilling Intelligence | Curation Revolution |

Think of the Web to be a baby; until now, we have been stuffing it with just the words, without teaching the language.


With Semantic Web, we will be training the World Wide Web to understand the information we are feeding it, enabling it to communicate back to us.

Via Antonino Militello
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Patagonia - The Footprint Chronicles

Patagonia - The Footprint Chronicles | Curation Revolution |

**** Patagonia defines transparency with The Footprint Chronicles. Marty ****

Photo: Creative Commons By joost-ijmuiden

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Rescooped by Martin (Marty) Smith from Just Story It! Biz Storytelling!

Forget Branded Content, Tell a Great Story - Forbes

Forget Branded Content, Tell a Great Story - Forbes | Curation Revolution |

"It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating."

The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling:  story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).


But one step at a time :) ....

Via Karen Dietz
janlgordon's comment, December 5, 2011 1:06 PM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return"
Martin (Marty) Smith's comment, December 5, 2011 10:00 PM
Thanks Khaled. Marty
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Top 10 Marketing in 2011

Top 10 Marketing in 2011 | Curation Revolution |
Mat Zucker looks back in 2011 to look ahead for 2012.


Photo Creative Commons By Tristanf

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