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Curation Revolution
Curation is the next web revolution.
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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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Link-Building Tactics: 8 Approaches That Always Work

Link-Building Tactics: 8 Approaches That Always Work | Curation Revolution | Scoop.it

I am just coming off from an internal meeting about the ethics and best practices for link building, where the outcome was the affirmation of our desire to create inbound links that are always the consequence of value creation and not of other motives or forces. 

More often than not I see how difficult it is for those new to web publishing to attack this front in ways that do not expose them to the risk of hurting their reputation or even being penalized for it. The problem is only one of available info, in the sense that if publishers really knew what their link building options and the consequences of each one were, they would all probably be making the right choices.  

In this article by Pamela Vaughan, you can have a good introduction or a pleasant and short refresher of which are some of the best practices to increase your inbound links.

Useful. 7/10

 http://blog.hubspot.com/blog/tabid/6307/bid/29278/The-8-Best-Link-Building-Tactics-to-Boost-Off-Page-SEO.aspx 


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Scooped by Martin (Marty) Smith
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stevenberlinjohnson.com: Babble Joins Disney

stevenberlinjohnson.com: Babble Joins Disney | Curation Revolution | Scoop.it
On Tuesday morning, Disney announced that it had acquired the parenting site, Babble,com, which was founded a few years ago by my old friends Rufus Griscom and Alisa Volkman. I should say up front that I have both a personal... ***** One of my favorite authors (Every Thing Bad Is Good For You) announces an exciting event - the purchase of Babble.com (a cool parenting blog) marking a possible tipping point in content marketing. Martin
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Rescooped by Martin (Marty) Smith from Website Typography
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10 User Interface Design Fundamentals

10 User Interface Design Fundamentals | Curation Revolution | Scoop.it
It’s no great mystery that truly great user interfaces are the ones that are engineered to stay out of the way. ‘Staying out of the way’ means not distracting your users. Rather, good UIs let your users complete goals.
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Rescooped by Martin (Marty) Smith from Content Strategy |Brand Development |Organic SEO
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The Psychology of Content

The Psychology of Content | Curation Revolution | Scoop.it

Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.


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Scooped by Martin (Marty) Smith
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What is driving conversion as we near the end of 2011? > Smart Insights Digital Marketing

What is driving conversion as we near the end of 2011? > Smart Insights Digital Marketing | Curation Revolution | Scoop.it
The latest conversion, mobile and referrals benchmarks Value/Importance: Recommended link: IBM Coremetrics 2011 Benchmarks Our commentary on the latest... *** Mobile, social and steady as she goes has average conversion up a full point since I managed an ecommerce site 2 years ago. Marty
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Rescooped by Martin (Marty) Smith from E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo
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Search Engine Marketing vs. Social Media Marketing: The Showdown

Search Engine Marketing vs. Social Media Marketing: The Showdown | Curation Revolution | Scoop.it

When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social.

 

Sometimes the issue is convincing people why these are a necessity for a thriving business. Other times, the conflict is whether to invest in one marketing strategy more than the other, or to only pursue one marketing strategy but not the other.


Via Nebojsa Stojanovic
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Rescooped by Martin (Marty) Smith from Content Strategy |Brand Development |Organic SEO
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Search Engine Marketing vs. Social Media Marketing: The Showdown

Search Engine Marketing vs. Social Media Marketing: The Showdown | Curation Revolution | Scoop.it
When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social.

 

Kristi Hines does another excellent job at comparing the two with interesting results.

 

When it comes to search engine marketing vs. social media marketing, which one do you put the majority of your energy towards? What ways do you think one is better than the other, and what ways do you see one helping the other?


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Scooped by Martin (Marty) Smith
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Write Weapons-Grade Copy | Copyblogger

Write Weapons-Grade Copy | Copyblogger | Curation Revolution | Scoop.it
You might not think that DARPA (the U.S. Defense Advanced Research Projects Agency) would be very concerned about writing copy. But in fact, DARPA is investing in one particular kind of wordsmithing: stories.
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Rescooped by Martin (Marty) Smith from Social Media Pearls
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10 Ways to Get More ReTweets

10 Ways to Get More ReTweets | Curation Revolution | Scoop.it
TweetShare TweetShare Do you want more Twitter traffic? Well who doesn’t. One of the best ways to get more Twitter traffic is to get more retweets… but you already know that. But do you know how to get more retweets?
Via Shirley Williams (XeeMe.com/ShirleyWilliams)
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Rescooped by Martin (Marty) Smith from Content Curation World
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Why Curation Time Has Come [Presentation]

A good presentation deck by Qianxing Lu and Brian Moritz for their Social Media Theory and Practice assignment. 

In 30 slides there is a well laid-out synthesis of why a growing set of new curation start-ups have decided to focus on developing their own curation-filtering tool.


Simple, clear and well presented concepts.

Good synthesis. 8/10

http://www.slideshare.net/BrianMoritz/social-media-curation-10375028 
 


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Rescooped by Martin (Marty) Smith from Marketing Strategy and Business
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4 Strategies For Engaging Facebook Fans No Matter How “Unsexy” Your Brand Is | KISSmetrics

4 Strategies For Engaging Facebook Fans No Matter How “Unsexy” Your Brand Is | KISSmetrics | Curation Revolution | Scoop.it

It’s simple to conceive of a host of clever social media campaigns for brands that sell popular products like packaged goods, food, travel gear, and other “sexy” items. But what if your brand sells a product or provides a service that inspires less consumer enthusiasm?

How can you build an engaged rapport with your fans?

 

This post will show you how to engage your Facebook audience, regardless of what your brand does.

 

It is important to always keep in mind that fans are people, no matter what brand they declare affinity for. People generally have interests that, when catered to, influence action and engagement. Let’s take a look at four strategies that any brand can implement to encourage engagement and interaction:

 

1. Create a one stop information shop...
2. Relate to a common experience...
3. Offer an enticing prize...
4. Tie activity to a cause or initiative...

 

[read full article http://j.mp/uKHkmC]


Via Giuseppe Mauriello
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Rescooped by Martin (Marty) Smith from Digital-By-Design
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How to Find Your Individual Design Voice @robebowen @NoupeMag

How to Find Your Individual Design Voice @robebowen @NoupeMag | Curation Revolution | Scoop.it
Hopefully this discussion will help you dissect your approach to find your own individual design voice that lays in wait beneath it.

 

 

***** I hit B&N and read all the expensive design mags (becasue I'm old school and there still is something about a magazine) such as How, Print, Communication Arts. Martin


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Rescooped by Martin (Marty) Smith from Web 3.0 - The New Social Web
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Coming in 2020: The Web 3.0 Experience

Coming in 2020: The Web 3.0 Experience | Curation Revolution | Scoop.it

With the advent of Web 1.0, an increasing proportion of physical life became digital.

 

Then, as we progressed to Web 2.0, the Internet became the information hub where people spend a majority of their time learning, shopping and communicating with others globally.

 

Now, to embrace the promise of Web 3.0, we must look to network effects and cloud-based, personalized analytics.


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Rescooped by Martin (Marty) Smith from Message Design
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The Six Rules of Gamification

The Six Rules of Gamification | Curation Revolution | Scoop.it
These rules can apply to any product you're designing... games, training, presentations, etc. **** Everything is games now. Why? because they work!
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Rescooped by Martin (Marty) Smith from Social-Business-Marketing
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5 Companies That Are Rocking Social Media @ScottMonty @voltierdigital

5 Companies That Are Rocking Social Media @ScottMonty @voltierdigital | Curation Revolution | Scoop.it

We all know the usual names of companies that are doing well in social media. I thought it might be interesting to take a look at some of the lesser-knowns and why they've had success, either on an ongoing basis or with some one-off efforts that stood out.

And since infographics are all the rage, what better way to look at them? Of course, for SEO purposes, I've listed them here as well.


Via maxOz
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maxOz's comment, December 5, 2011 11:51 PM
Thanks Stephen x
Rescooped by Martin (Marty) Smith from Psychology of Consumer Behaviour
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Here's How People Look at Your Facebook Profile -- Literally

Here's How People Look at Your Facebook Profile -- Literally | Curation Revolution | Scoop.it
Ever wonder what draws the most attention on social media profiles? We recorded actual eye movements to show you.
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Rescooped by Martin (Marty) Smith from Social Media Optimization & Search Engine Optimization
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Will Google+ Overtake Facebook? [Data]

Will Google+ Overtake Facebook? [Data] | Curation Revolution | Scoop.it
A look at Google+'s growth and analysis of where it's heading and why your business should care.
Via Resonance, Anise Smith
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Rescooped by Martin (Marty) Smith from Social-Business-Marketing
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Natural Evolution of a Web Community (& how to beat it) | @LisaBarone

Natural Evolution of a Web Community (& how to beat it) | @LisaBarone | Curation Revolution | Scoop.it
The typical evolution of a Web community looks and sounds a little something like this: Stage 1: I love dogs! OMG, do I love dogs! If only there was a Web community to connect with others who love dogs.

You can set the tone early for the type of community you’re looking to build and to inspire the right kind of actions in your users. It just takes a little work. Actually, it takes a lot of work.


Via maxOz
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maxOz's comment, November 30, 2011 6:52 AM
Thanks to You Gabriella Cheers Michele
maxOz's comment, December 2, 2011 3:46 PM
Karen, my pleasure x Michele
Rescooped by Martin (Marty) Smith from Creative
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Creative People Must Be Stopped! Dave Owens' Great New Book Published Today - Bob Sutton

Creative People Must Be Stopped! Dave Owens' Great New Book Published Today - Bob Sutton | Curation Revolution | Scoop.it

Dave Owens was one of my doctoral students about 15 years ago. He always amazed me with has range of talents. ... Dave has wrapped all that practical and academic knowledge into a great new book , Creative People Must Be Stopped.


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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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What Are The Key Ingredients for a Great Marketing Story?

What Are The Key Ingredients for a Great Marketing Story? | Curation Revolution | Scoop.it

Excerpted from the article: "When you are writing a story for a web or print ad, you need a different approach than if you are writing a novel or even a short story.


You’ve got a limited amount of both space and reader attention to work with, so you have to accomplish a lot in a few words.


A novelist can take many pages to establish a character, but you have to do it in a few words. You can’t spend a lot of time setting up a situation or conflict, either.


Here’s are some ways to get around those limitations:


1) Use characters and problems already familiar to the reader. Roles like demanding customers, fussy kids, or impatient bosses don’t need a lot of description. They can convey a lot of information in a succinct way.


2) Be specific. The protagonist of the story should be much like the targeted buyer. Just as a smart missile homes in on a specific target, you need to shape your story to persuade a well-defined customer."


Read the other ones in the original article here: http://www.copyblogger.com/weapons-grade-copy/ 


Via Robin Good
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Sarah Miller's curator insight, March 11, 2013 11:21 AM

I also enjoyed this article because it was focusing on writing for the web in a marketing style. Since I am majoring in business marketing at Olds College this article really grabbed my attention and pulled me in to continue reading on what the key ingredients are to a great marketing story. 

Rescooped by Martin (Marty) Smith from Video Breakthroughs
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Integration of UPnP with HTML5

Integration of UPnP with HTML5 | Curation Revolution | Scoop.it

This document describes how an HTML5 UA can fulfill the role of the User Interace (UI) application in a UPnP architecture by mapping existing HTML5 APIs to equivalent UPnP functions. New HTML5 APIs are proposed where required.

 

HTML5 and UPnP Integration Overview

 

UPnP [UPnP] defines a peer-to-peer network architecture providing applications with standards-based connectivity to devices and services in a local area network. An HTML5 [HTML5] UA can implement UPnP functions, thereby enabling Web applications to access home network services. This specification describes the HTML5 UA functions required for it to act as an application in a UPnP network.


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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
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Social Media Marketing - 10 Inspiring Infographics

Social Media Marketing - 10 Inspiring Infographics | Curation Revolution | Scoop.it
In 2011 social media marketing continued to make its impact. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn't die.
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Rescooped by Martin (Marty) Smith from Social Media Content Curation
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Social Media and Content Curation | Presentation on SlideShare

A good presentation deck by Qianxing Lu and Brian Moritz for their Social Media Theory and Practice assignment. 
In 30 slides there is a well laid-out synthesis of why a growing set of new curation start-ups have decided to focus on developing their own curation-filtering tool.

Simple, clear and well presented concepts.


[view original link http://j.mp/vSjL1s]


Via Robin Good, Giuseppe Mauriello
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Rescooped by Martin (Marty) Smith from Social-Business-Marketing
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How To Create A Simple Social Media Strategy @fondalo @anyadowning

How To Create A Simple Social Media Strategy @fondalo @anyadowning | Curation Revolution | Scoop.it
One of the most frequent things I speak or consult on is strategy.  More specifically, how to develop a simple social media marketing strategy. Understand, there is no one size fits all for strate... **** Another great visual / factual finds from one of the most talented curators on the planet :). M
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Rescooped by Martin (Marty) Smith from Social Media Pearls
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Social media has evolved into the art of storytelling, and we must all become masters of it. – Simply Zesty - Simply Zesty

Social media has evolved into the art of storytelling, and we must all become masters of it. – Simply Zesty - Simply Zesty | Curation Revolution | Scoop.it
Social media is evolving as a crucial new stage in the history of storytelling, only it is significantly changing both the ways in which stories are t...

 

*** Finally a way for all that southern gothic storytelling past to pay off (lol). Martin


Via Shirley Williams (XeeMe.com/ShirleyWilliams)
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