Curation Revolution
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Curation Revolution
Curation is the next web revolution.
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Rescooped by Martin (Marty) Smith from Web Analytics and Web Copy!

HTML5 WordPress Versatile ThemeFortress

HTML5 WordPress Versatile ThemeFortress | Curation Revolution |

Reverie Framework is an extremely versatile HTML5 WordPress framework based on ZURB's Foundation, a powerful tool for building prototypes on any kind of devices.


Via gonzodesign, paulo oliveira
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Rescooped by Martin (Marty) Smith from Just Story It! Biz Storytelling!

The Visual Thinking Revolution is Here! Every storyteller is a visual thinker

The Visual Thinking Revolution is Here! Every storyteller is a visual thinker | Curation Revolution |

We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.

It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way!

If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it.

Why? Because those who can tell a compelling story are already visual thinkers.  We are masters at distilling complex thoughts down to images that convey meaning. Yahoo!

The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this.  And building visual thinking skills is part-and-parcel of becoming a compelling storyteller.

This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends.

Via Karen Dietz
Martin (Marty) Smith's comment, February 10, 2012 5:16 PM
Karen another winner and great take by you as usual. Marty
Karen Dietz's comment, February 10, 2012 9:59 PM
Thank you Marty and thanks also to Jackie, Bill, and Randy!
Rescooped by Martin (Marty) Smith from Social-Business-Marketing!

Personalization in Marketing Is The New Neuroscience

Personalization in Marketing Is The New Neuroscience | Curation Revolution |

By Corey Eridon

Recently, Facebook sponsored a study run by NeuroFocus -- found via Search Engine Land-- intended to quantitatively determine how people respond to websites and website ads. The results had some interesting findings for marketers who are wondering how their site structure and ad campaigns affect how users react to their website. Let's just dive right in to those results and see what marketers can learn from their experiments.

What the Study Looked At

NeuroFocus used devices to measure the brainwaves of searchers when visiting websites, and looked to see if any patterns emerged. The test subjects were 50% men, 50% women, aged 21-54, and with a minimum annual household income of $30,000. The researchers tested the subjects' reactions to the Yahoo! homepage, The New York Times homepage, and their personal Facebook news feeds. These are the reactions they measured:

Attention: The test subjects had clear instances of sustained focus, and shifted focus -- meaning it was easy to measure when they were very interested by what they were looking at, and when their attention got diverted by something else.Emotional Engagement: There was a clear delineation between positive and negative emotional response to certain page elements. For the purposes of this study, a positive emotional response is called "approach motivation," which means the test subject felt motivated to do something, while a negative emotional response is called "avoidance motivation," which means the test subject felt compelled to avoid a certain action.Memory Retention: Researchers could clearly detect when something on the page was interesting enough to be stored in the test subjects' memories.

The researchers were able to combine scores given for each of these responses into something called Overall Neurological Effectiveness, a composite measure of the efficiency of a test subject's cognitive processing.

Interesting Findings From the Study

To see how each website fared individually, you can read the whitepaper in its entirety.

Here are some of the most interesting findings that emerged from the study.

Continue Reading what science has uncovered about how consumers interact with your site, and how marketers can change their website design based on the findings.

Via maxOz
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