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Hunting social media marketing ROI can make it easy to ignore the most important point - you company, brand and product must have a social media marketing strategy.*** My article for Atlantic Business Technolgies (where I am Director Marketing) about Social Media Marketing's undeniable importance. Here is my favorite line:
Customers will forgive, guide and understand failure. Soon no existing or potential customer will forgive social absence.
This new "federated" wiki model innovates three ways.
a) It shares through federation,
b) it composes by refactoring and
c) it wraps data with visualization.
The "story" is a collection of paragraphs and paragraph like items. The "journal" collects story edits. Should you take my page and edit it as yours, I can see what you've done and may decide to take your edits as my own.
(Thanks to Howard Rheingold for pointing me to this new resource. Check his outstanding newsradar at: http://www.scoop.it/t/infotention)
These tactics fall into three major categories; link building, social media marketing and content marketing.
Buzzumi is a new online service which allows you to easily create a webcast in which you can transmit your audio and video signal, while attendees can text chat back at you.Once you signed up, starting a new webcast is as easy as clicking Start. Webcasts can be "private" or "public" and you can decide whether they are free or paid and how much is the charge to get in.
Finally you can personalize the "look" of your webcast by selecting an existing wallpaper image or uploading your own.Free to use: http://buzzumi.com/
Which websites made the web the vibrant social space that it is today?
It would be easy to answer Facebook but just as we saw last week with top ten creative sites, it pays to think about the stellar initiatives that are no longer around, as well as those that are still front of mind.
If you approach your collaboration strategy with a one size mentality, your rollout is far more likely to fail.