Is F-Commerce "Fail" Commerce? It’s no surprise that embedded stores have faltered. The shopping experience within Facebook is painful compared to regular websites. Who prefers the banner ads, smaller screens, slower page loads, reduced functionality of F-stores? Not to mention, Facebook’s stellar track record with member privacy!
**** Not sure I would go all the way to "fail commerce" here yet even though yes, technically I failed miserably at generating positive ROI out of FB back in the dawn of man (2 years ago) as a Director of Ecommerce. There is a way and a will so someone is going to figure this thing out and make many, many millions. What is clear is moving over standard Internet marketing doesn't make the cut. Great Scoop by Gregg B. Marty
Via Gregg Breward