Curation Revolution
52.2K views | +3 today
Follow
Curation Revolution
Curation is the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Brand Vampires (writing now, need help)

Brand Vampires (writing now, need help) | Curation Revolution | Scoop.it

Writing a series of posts about Brand Vampiries.

A brand vampire is a company who drains the blood from brands and companies with strong word-of-mouth and sales velocity to make their brand, the vampire brand, stronger.

If you have harrowing tales of tangles with Brand Vampires please tweet to @ScentTrail. Look for my first Brand Vampire article soon on ScentTrail Marketing.

Thanks, Marty

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Just Story It! Biz Storytelling
Scoop.it!

Create Great Advertising with Storytelling

Create Great Advertising with Storytelling | Curation Revolution | Scoop.it
**** All advertising is and always will be storytelling. Marty

Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.


Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!


This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.


Nice -- solid ideas without being too long or difficult to grasp :)


Via Karen Dietz
more...
Karen Dietz's comment, March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)