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In a world where “content is king,” you might think that those who publish thousands of articles every day would rule inbound marketing and reign over the modern, online world equivalent of the Roman Empire.
And, like Caesar before them, for a time, they did.
That is, until Google unleashed, of all things, a panda, and collapsed their empires the way Odoacer deposed Romulus Augustus and squashed the Roman Empire for good in 476 A.D.
Let's take a quick look at how Google's Panda algorithm update changed SEO and what you can do as a marketer to stay on Google's good side.
Step 1. Post content that is of little to no value, off-topic, or boring.
Step 2. Post content too infrequently.
Step 3. Post content with too few keywords or the wrong keywords.
Find out all the details: http://blog.hubspot.com/blog/tabid/6307/bid/29363/How-to-Destroy-Your-SEO-in-a-Post-Panda-World.aspx
This article discusses psychology concepts and theories in the context of web design, usability, and UI interaction.
In almost everything we undertake as web designers, psychology plays an important role. Whether the influence is subliminal or explicit, and whether you leverage common trends and conditions, understanding the experience of the audience and their perception of your web design gives you a great advantage.
Ever wonder the secret to your favorite viral videos? Check out the magic of Internet memes in this handy infographic.
This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.
Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem
"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'
Here's what caught my attention:
****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs. And the reality is that “Alternative Attention sources” simply don’t exist.
The Scoopit team agrees!
****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -
**Know your audience
**Know their pain points
**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience
**Select only the best content, don't just aggregate links that add to the noise
**Become a trusted resource - many opportunities will come to you, it's your time to shine
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/tF0opI]
Quality Matters!A MUST read!!!Check also:- http://www.scoop.it/webwizard- http://www.scoop.it/t/the-scoop-it-spotlight- http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/
Journalist Xeni Jardin has learned that she has breast cancer.**** One of my best friends I've never met and a GREAT curator Xeni is an Internet marketing force. My best cancer survivor thoughts are headed Xeni's way.
***** I use both, prefer scoop.it but like PL's "set it and let it run" aspect. Great tool for nonprofits too. Appreciate hearing about Paper.li's new features.
If you have not yet heard about it, Paper.li has recently graduated to become a true Real-Time News and Content Curation Tool. With the new Paper.li you can now turn any Twitter, Facebook and RSS feed into sources for your own online newspaper, with the added power of including manually any content or resource you may deem relevant.
Key new features:
1) Improved Curation
Paper.li has increased the number of content streams, introduced new sources such as Google+ and RSS feeds and improved filtering to aid you in publishing your topic specific papers.
2) “Publish it” BookmarkletPaper.li has finally released a bookmarklet to add any content you run into inside your newspaper. This is an essential tool in a web publisher or a curator toolkit. In addition, any story or resource grabbed via the bookmarklet is stored automatically for future use.
3) Mobile ReadersPaper.li has also launched a native Paper.li iPhone app and introduced a web optimized mobile browser for iPhone andAndroid devices.
Paper.li is a fully free service.
Build your own newspaper online: http://paper.li/
YouTube is rolling out one of its most ambitious redesigns since its launch in 2006 this Thursday afternoon, putting channels front and center in an attempt to become the Internet’s answer to cable TV.
The new design features a completely revamped home page that focuses on a user’s video subscriptions and pulls in video recommendations from social networks like Facebook and Google+.
The pages of video publishers are also getting a significant face lift, emphasizing the notion of subscribing to channels and focusing more on filtering and curation. “Curators are going to be be really great for organizing this massive amount of content that YouTube has”.
Some of the highlights of the new design include:
- The overall design is closely aligned with the visual changes on other Google properties, including Google+ and GMail.- The home page features a kind of activity stream that includes video uploads, likes and favorites, comments as well as announcements for upcoming live events.- Users can pin up to ten of their favorite channels on YouTube’s homepage...
- Registered users will be able to choose from four default templates for their own channel pages...
[read full article http://j.mp/vzb8U5]
Never heard of "Ed tech" before but sounds cool.
For all marketing efforts made by a brand or company, the consumer is always at the heart of it.
There’s a lot of food for thought here so whether you’re into social media marketing, or are just curious about it, there’s something for you to take away from this.
Internet marketing now was formed then.
*** For some reason I was thinking about the old days today, the days when phones were on walls at home, when I worked for P&G, when "auctions" were our weekly damaged consumer products trade, my Apple II, Lotus and the beginning of a new idea personally and for the world. Strange to thing of the VAST distance we've traveled sometimes. Strange, fun and a helpful reminder. Marty
Co-creation, which can be defined as the active, creative and social process of collaboration between producers and consumers, is definitely a trend. What started with pioneering initiatives in I...
Interesting article on an evolving concept.
Little Timmy learns about persuasion in adversiting. Assignment for Applied Psychology. Written and designed by Lori Benoy and Sole Lander. Animation and Sou...
You don't know what you don't knowBefore organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or ...
*** This fascinating study is applicable to all things Internet. How we think as Internet marketers and how the people we are trying to reach think are rarely in concert as this study on cancer search illustrates. Marty
Follow these nine tips to make your website design and customer service more approachable, and thus gain the trust of more customers.
****I've been calling this the video tsunami and believe it is upon us based on my experience as an Ecommerce Director. Marty
TED's head Chris Anderson has a point. In this 18' long video of his live presentation he illustrates why online video may be indeed a truly transformative force as we have probably never seen before.The ability to see and learn from each other is something we have never been able to do on such a global scale. ...and the effects are pretty amazing. Recommended. 8/10Check out also the supercool presentation deck done on Prezi, right here: http://prezi.com/osrhmatdot3d/chris-anderson-how-web-video-powers-global-innovation/
Martin's RideRode a bicycle across America in the summer of 2010 becasue, as a cancer survivor, it seemed like the thing to do at the time. Story Of Cancer (@StoryofCancer)We met thousands of cancer patients, their friends and families during our trek and got the idea to create the Story of Cancer community, a place to share our growing arhive of cancer stories, stories of hope, inspiration and care. Cure Cancer Store (Please LIKE us on Facebook)
My other idea, sitting in chemo you get strange ideas, was to call upon my many Internet marketing friends to help once again. I would ask them to help me create an ecommerce store and then we would give all profits to cancer research. Story of Cancer On Scoop.itI've come to LOVE Scoop.it and the many amazingly talented curators who live inside this special community. My goal for Story of Cancer on Scoop.it is to curate cancer's hope, love, loss and care. Please use those artistic, special, magical curation skills to help us tell the Story of Cancer on Scoop.it. Thanks, Marty
Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but...
Here are eight content marketing initiatives that you and your company should get serious about for content creation and distribution for 2012.
With an audience of 800 million potential customers, businesses are flocking to Facebook as their go-to social media marketing platform.
Most of today's more savvy business owners and marketers are no longer asking if they need to be active in social media.
By now, most realize that participating on major social media sites such as Facebook and Twitter, and receiving positive user ratings and reviews from sites like Google Places and Yelp are essential components of any comprehensive local search program.