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Benjamin Moore Hits Emotional Social Branding Paydirt: Main Streets Matter Campaign

Benjamin Moore Hits Emotional Social Branding Paydirt: Main Streets Matter Campaign | Curation Revolution |
Consumer-Driven Campaign Will Revitalize and Repaint the Main Streets of 20 U.S. And Canadian Communities
Martin (Marty) Smith's insight:

Benjamin Moore's Main Street Mattes is a great campaign idea. The paint company will use a favorite tactic of mine, the User Generated Content Contest, to "beautify America.

They will select 20 "Main Streets" to be revitalized based on UGC nominations and votes. Great idea proving another favorite topic - Save The World Marketing.

Every brand, product and service saves the world in some way. Connecting with how your brand, product, service or company saves the world has never been more important.

Find my slideshare on Save The World Marketing here

Kudos Benjamin Moore.

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Save The World Marketing Is Here!

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World Marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 

Yu Ji's curator insight, May 21, 2013 6:37 AM

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.

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41 New Google+ Features Plus New Photos App

41 New Google+ Features Plus New Photos App | Curation Revolution |
Economic Times Google boosts photo offerings to rival Facebook Economic Times SAN FRANCISCO: Google is digging deeper into its technology toolkit to turn its social networking service into a more formidable threat to Facebook, sprucing up its photo...
Martin (Marty) Smith's insight:

Google Header Eats Los Angeles

Yes the Google+ Header just got bigger along with 41 other feature improvements to the leading search engine's social network. Recognizing that the most popular content on Facebook is pictures, Google+ boosted its ability to compete. Here is a quote from the Economic Times post:

"But the most compelling new attraction may be a new photo-management tool that promises to test how much control people want to cede to computers. It will also further blur the lines between a real moment in time and augmented reality."

James LaCorte's curator insight, May 20, 2013 3:38 PM

I have tested some of the changes out. I like the look and feel. They need to work on getting the masses over there, even if it is for the communities.

I do think a little better documentation is needed. 

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Twitter Rocks TV: Partnership with Fox, ESPN [Good News, Bad News]

Twitter Rocks TV: Partnership with Fox, ESPN [Good News, Bad News] | Curation Revolution |
Los Angeles Times
Fox, Twitter team up to promote TV shows, sell ads
Los Angeles Times
On Tuesday, ESPN and Twitter plan to announce they are expanding their partnership.
Martin (Marty) Smith's insight:

Live Events & Social Media
Love this quote:

"Social media is a fantastic complement to compelling, live television content," said Toby Byrne, president of advertising for Fox Broadcasting Co. "Not only is it a great marketing tool for us ... [it also] opens up additional ways for us to connect brands with our audience."

Duh! This new partnership is a victory and a defeat. Victory because it signals brands are getting social media. Defeat because the new partnership seeks to make social media just another push network.

Let's hope people smart enough to realize social media can rock live events also understand "live event" means there are threads that should be followed instead of simply pushing more disconnected ads at us.