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Curation is the next web revolution.
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Q: Can You Gamify Anything? A: Yes - Win Hearts & Minds With Marketing Gamification

Q: Can You Gamify Anything? A: Yes - Win Hearts & Minds With Marketing Gamification | Curation Revolution | Scoop.it

Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.

Marty Note
Can you gamify anything? Yes and that is why we wrote this paper about how to increase loyalty with gamification. This HOW TO and no charge or obligation white paper helps readers imagine how to gamify their websites because games are the stickiest content on earth and who doesn't like to "win"?

Enjoy and if you have great examples of gamification in marketing please share.

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B2B 464% Traffic Growth In 4 Months From Content Marketing [+ Marty Note]

B2B 464% Traffic Growth In 4 Months From Content Marketing [+ Marty Note] | Curation Revolution | Scoop.it

This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site's traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising.


What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc...


It also gives an idea of the volume of content that was required to achieve that, which - compared to what we see users typically achieve on Scoop.it - is very similar and reasonable. 


It also supports some other best practices we've mentioned already such as:


- being multi-channel: traffic doesn't come from one source but combining several channels (linkedin, twitter, ...) is key; it's what we call the hub model.


- frequent publishing: it's not about reaching our massive volumes so much than it is about publishing every week.


- use of topic site customization or web site integration to facilitate lead conversions (typically what Scoop.it Business allows to do very simply)


- giving context is important: for readers but also for SEO reasons.


Marty Note
This study and Guilluame's note reinforces several favorite ideas of mine too such as:


* Tapestry Weaving - Content Marketing is a form of weaving. We weave different tools, ideas and themes into a stronger and stronger tapestry. The tapestry is stronger with MORE content faster because the feedback loops are richer and more frequent and so able to confirm trends and influence the top of the funnel (content creation).


* More and More, Faster and Faster, Better and Better - Understanding the More, Faster and Better triangle is at the core of content marketing and so at the core of all marketing (http://scenttrail.blogspot.com/2012/07/internet-markeings-secret-more-more.html ).


* Dynamic Websites - I go a little further here than Guillaume. What we mean by "website" is changing rapidly with mobile and social. The idea of a closed loop, a site that is mostly self referential, is already dead replaced with platforms (read Platforms vs. Websites http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html ).


Next we will transform the presentation layer of websites forming dynamic zones fed by algorithms to increase relevance and so conversion. This is the "customization" I see as moments from becoming common and a necessary standard (necessary if you want to compete :).


* The New SEO - Google wants relevance because relevant pages increase engagement and lower their costs. P&G taught me when you can increase profits and lower costs at the same time do it. Google, after the Panda and Penguin algorithm changes, is insisting on faster sites providing greater relevance.


This is why STORY has become such a huge topic. Stories tickle the new KPis (Key Performance Indicators) such as repeat visitors, time on site and pages viewed. Wave your wand over the new SEO hat and you can see the new web - semantically intelligent, dynamic and wrapping itself around your every click and move, mobile, fast and full of content getting better at the speed of ever faster feedback loops.


Looks pretty cool to me and good for Guilluame and the company he, his team and Marc created (Scoop.it).


One last note.

Traffic doesn't necessarily mean conversion, but a good general rule is anytime you can increase traffic more than 400% do it and sort it out later. By "sort it out" I mean watch the other metrics that should be bound to such an increase such as time on site, repeat visitors and pages viewed.


Those metrics are bound to deteriorate a tad with such an increase, as long as they don't fall out of bed completely the traffic has merit and will convert. If those corresponding metrics DO fall out of bed then something else is going on with the traffic and a deep dive is needed.


No single metric can ever be trusted online. Tie metrics together in Chinese finger puzzle-like tugs of war to think like an Internet marketer :).



Via Guillaume Decugis
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ben bernard's comment, January 9, 2013 8:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Why Learning Internet Marketing Or Anything Is Messy [+ Marty Note]

Why Learning Internet Marketing Or Anything Is Messy [+ Marty Note] | Curation Revolution | Scoop.it
The following is an excerpt of One Size Does Not Fit All: A Student’s Assessment of School, by 17-year-old Nikhil Goyal, a senior at Syosset High School i...


The following is an excerpt of One Size Does Not Fit All: A Student’s Assessment of School, by 17-year-old Nikhil Goyal, a senior at Syosset High School i...


Marty Note
This is a great and wide article. How do we learn? How do we get out beyond ourselves, our petty prejudices and our limits to throw off limitations and grow? I've written about the dangers to new ideas:

http://scenttrail.blogspot.com/2012/03/bridge-new-idea-gap.html


Of course the biggest danger is US. We say we want the new, but our walk rarely matches our talk. New ideas require courage, conviction and commitment. New ideas, the ones that make it, will stumble and fall, fall and stumble. We are their keepers. It is our process that matters.

This is why I love this piece of this article, the one describing the process at The Brightworks School:

"The first phase of the arc is called exploration. “Within this phase,” Tulley says, “we create a landscape of experiences populated by passionate people who have devoted some portion of their lives to an aspect of the topic.” The children begin a journey looking through a kaleidoscope of perspectives and eventually mold a clear statement of what they intend to accomplish in the next phase. The second phase is expression. Tulley notes, “During this phrase, the mixed age teams work together, sharing skills, to take the ideas to completion — within the deadline.” The final phase is called exposition, where the public gets to view what the kids have done."

Exploration
Expression
Exposition


Now compare to fellow ex-P&Ger Jim Stengel's fundamental human values, the values he suggests successful brands embrace:


Elicit Joy

Create Connection
Promote Exploration
Provoke Pride
Impact Society (change the world)


We are all on the same journey now. We learn or we die. Learning is messy, human and grand. If the Internet teaches us anything it is that we don't know what we don't know. This means our process and dedication is the most important instrument we learn and play. Have a process and then set it free, let it go, make a mess.

Note I grab this off of Scoopit before they had some issues and I lost the trail to WHO shared it. Will try to find and restore.


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5 Under Used Secret Internet Marketing Weapons Hiding In Plain Sight

5 Under Used Secret Internet Marketing Weapons Hiding In Plain Sight | Curation Revolution | Scoop.it

Exclusive Content for Curation Revolution (http://www.scoop.it/t/curation-revolution ) on Scoop.it:

Marty Note

I've been on vacation this week. When on vacation your mind starts to cycle differently. Today my mind was thinking about things I know are secret weapons, things that are sitting there waiting for someone to understand well enough to use for good purpose (hopefully). Here is my list of 5 weapons in waiting: 


1. The Keyword Tag

When we move to a semantic web the lowly tag will be our guide. We will learn to tag things fast with clear hierarchy and connection across a galaxy of content. Those who can tag will be able to curate and create an order of magnitude more content so the skill will go Darwin and become an epidemic.


2. The #Hashtag

If keyword tags are powerful the #Hashtag has super powers. Since #hashtags are attached to one of the best real time search engines, Twitter, the hashtags largely under utilized POWER is begging to have a hybrid brain, enough left brain to understand mixed with enough right brain creative to know what to do, to pick the #hashtag up and make it sing a special song.


3. Paper.li (http://paper.li/)

Perhaps the best of the "do more with less" tools (http://www.atlanticbt.com/blog/internet-marketing-5-magical-do-more-with-less-curation-tools/ ) Paper.li combines the power of the tag and #hashtag with magic, with the ability to create a beautiful auto-magazine with minimal curation and oversight. The opportunities for feedback and interaction are so expanded by @SmallRivers tool that the first group to really know how to plug and play Paper.lis across their segments and keywords will be dangerous.


4. The Mobile App

Google reported lower than expected earnings this week (http://www.scoop.it/t/digital-revolution-leaderboard/p/2980796143/why-google-missed-earnings-today-in-a-single-word-mobile) showing a loose brick in the dam. For the first time ever the number, in absolute terms, of searches DECREASED.


This is HUGE as it is the realization of the Mobile First movement (http://www.scoop.it/t/mobile-revolution/p/1277764146/a-book-apart-mobile-first ). Mobile represents a viable shadow government and it is creating havoc for the digital mafia (Facebook, Google, Amazon). No one knows what is next, but it is going to be DIFFERENT and MOBILE.


5. Scoop.it (http://Scoop.it )

The brilliance of the Scoop.it strategy is coming into view. Scoop.it knows we need a hub to clean up our social mess. Scoop.it is waging an intelligent campaign to become the way we organize every other social tool, content and site.


The people who made the real money in the gold rush in the 1800s? Not the miners. If you dollar cost averaged all of their "killings" across all the chasers the miners made little. The people who helped the miners get organized, file claims and provided the pitchforks made the real money. Scoop.it's strategy to sell digital pitchforks is brilliant, intelligent and I like using their pitchfork more and more (something that can't be said for most pitchforks that tend to create the opposite reaction). 


Now back on vacation for one last weekend :). 

Related Reading: 5 Magical Do More With Less Curation Tools http://www.atlanticbt.com/blog/internet-marketing-5-magical-do-more-with-less-curation-tools/  

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Red Bull Rocks The Brand With Live Events: Crazy 'Free Fall' Blows Red Bull Up

Red Bull Rocks The Brand With Live Events: Crazy 'Free Fall' Blows Red Bull Up | Curation Revolution | Scoop.it

Free Fall Helps Red Bull Market the LifestyleForbesIt was the culmination of the very effective Red Bull Stratos marketing program — a mission to break the 50-year-old skydiving freefall record that was conceived by Red Bull, Baumgartner and former...

Marty Note
Great article here from Forbes on how to become a power brand.  The Crazy space free fall is only the last of amazing examples of brand risk taking from Red Bull. Would hard to be conservative and be the Red Bull brand manager (lol), but the talent is in hitting the ball more than you whiff and Reb Bull certainly does that. 

Reb Bull is a great example of the value of a live event. There is something so dangerous and unknown in any live event. Too much danger and we turn away. Reb Bull seems to know when to race up to the "too much" line and then harvest the benefits.  

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Social Media Marketing Demystified

Social Media Marketing Demystified | Curation Revolution | Scoop.it

Marty Note
Can social media marketing be fully demystified? Not even a little bit, but Louis Fong gave it the old college try recently prompting me to get in there with a few counter points. I started writing thinking Fong and I were further apart. Fong too recognizes the impossible task.

We are moments after the big social marketing bang. Planets are still forming and few orbits are known or knowable. That said there are emerging "best practices" that work better than their alternatives. Sharing those ideas as they emerge is a good idea. We can't demystify, but we can begin to know social media marketing.

Link to Louis Fong's article: http://www.louisfoong.com/demystification-of-social-media-7-ground-rules-and-one-ugly-truth/

Link to ScentTrail's Point / Counter Point on ScentTrail Marketing: http://scenttrail.blogspot.com/2012/10/soical-media-marketing-demystified.html

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5 Visual Marketing Tips To Increase Conversion

5 Visual Marketing Tips To Increase Conversion | Curation Revolution | Scoop.it
5 Visual Marketing Tips To Increase Conversion If content is king after Google’s Panda and Penguin algorithm changes then visual content is Queen. Visuals create engagement. You see increased...
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How Your Website Design Can Tell The Right Stories To Increase Conversion

How Your Website Design Can Tell The Right Stories To Increase Conversion | Curation Revolution | Scoop.it

Marty Note
For my first Free Internet Marketing Consulting Saturday I examined how to increase conversions for 1in9.org, a site dedicated to helping breast cancer patients in financial need get to their therapy. The site's current design sends mixed signals about mission and what it wants its visitors to do.

Confused customers do many things conversion is rarely one of them. Applying some basic conversion conventions removes confusion and would increase conversion somewhere between 5x and 10x if past tests hold true.

If you would like to be included in Free Internet Marketing Consulting Saturdays there is a link in the post explaining how to submit your problem, challenge or issue.

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Free Internet Marketing Consulting Saturdays Offer

Free Internet Marketing Consulting Saturdays Offer | Curation Revolution | Scoop.it

Marty Note
Strangers have saved my life more than once. How do you pay that back? You can't, but you can give back anyway you can. I spend my Saturdays at a friend's restaurant in Durham, NC working on, thinking about and conjuring Internet marketing (lol).

The older I get the greater the desire to GIVE BACK to causes and people in some meaningful way. To share 30 years of marketing experience and more than 12 online is a gift I can make, so feels high time to make it.

My thought is to include others in Saturday lunches where we talk Internet marketing and solve the world's problems. Attending a play at UNC last weekend I realized what I missed about college was sitting around talking, some would say BSing :). I would PAY to be able to sit in the Vassar student union on a slow Saturday and talk to a handful of friends again.

Since Poughkeepsie is a long way away, maybe we can have a fun and productive lunch on Saturday. All we need is someone's Internet marketing problems. Listen, I know all things Internet marketing work like a charm so problems are hard to fine (laugh head off here).

If you don't live in Raleigh or Durham first SHAME ON YOU and second, no worries, you can still get some free thinking on any IM problem you face. Learn details by clicking on the link below:

Marty's Free Internet Marketing Consulting Saturdays Offer

http://martinmartysmith.com/free-internet-consulting-saturdays-offer/

BTW, I cover off the THERE IS NO CATCH to this offer, but it is worth restatement. You, my soon to be new friend with an Internet marketing problem, benefit from those who've gone before you. Those who've selflessly helped me.


In this instance I am a Gift Horse, so please no staring at this gift horse's mouth :). I also mention that I will gladly sign a mutual NDA if needed to have an open and honest conversation.

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When Doing GOOD is the Right Thing To DO - Cool [Altruism Marketing]

When Doing GOOD is the Right Thing To DO - Cool [Altruism Marketing] | Curation Revolution | Scoop.it

Marty Note
Several years ago I purchased the URL AltruisimMarketing.com planning to write a book about how doing good is the right thing to do. You know what happens when you PLAN to write a book instead of just writing it? Right, it doesn't get done.

I went down what is now being called Corporate Social Responsibility (CSR) rabbit hole after reading three books:

The Selfish Gene by Richard Dawkins (a MUST read)

NonZero by Robert Wright

Mind of the Market by Michael Shermer


I came away from reading these books feeling that our desire to help each other is coded in our genes. Even Dawkins defining book admits as much. Then I went on a little bicycle ride across America. Martin's Ride To Cure Cancer BET on the kindness of strangers and we were NEVER let down.  


http://www.martinsride.com/ 


There is MORE to Altruism Marketing than simply slapping a charities logo on your door, and this is where Jim Stengel's excellent book GROW comes in. 

If you had to pick one of these "Fundamental Human Values" to describe the work at your company which one would it be?

Eliciting Joy  | Enable Connection | Inspire Exploration | Evoke Pride | Impact Society

PG. 42

NOW you know the most important value to create powerful Altruism Marketing around. Writing an article for Atlantic BT's Blog about just this topic so stay tuned and go hug somebody :).  

SHARE
Working on a post about CSR, Altruism Marketing and doing good. If you know of or have create great maketing that helped others please share in comments or email Martin.Smith(at)AtlanticBT(.com). TY. Marty 

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3 Obscure Skills You Need to Succeed in Social Media | Social Media Today

3 Obscure Skills You Need to Succeed in Social Media | Social Media Today | Curation Revolution | Scoop.it

Social networks go in and out of style. Pinterest is all the rage this year. While Facebook stock is at an all-time low. And there's a new "must-use" tool that pops up every other week.


Fortunately, none of that really matters.

Because marketing's not about the tools or technology.

In fact, you don't even have to stay up with the news or "what's hot right now".
There are underlying principles you can use -- on any social network -- to get more fans, increase engagement and ultimately drive sales.
In fact, you can fit a lot of these principles into a single status update. See if you can spot them.


Via Ivo Nový
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Martin (Marty) Smith's comment, October 11, 2012 1:44 PM
Thanks For the Scoop on Ivo great find Jeff. Marty
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Best Practices for Video in Demand Generation Campaigns

Best Practices for Video in Demand Generation Campaigns | Curation Revolution | Scoop.it

Best Practices for Including Video in Demand Generation Campaigns from MagnetVideo.

Marty Note
Excellent article from David Rose at MagnetVideo.com.

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Cool Quick ScentTrails - Save The World Edition

Cool Quick ScentTrails - Save The World Edition | Curation Revolution | Scoop.it

This Week's mid-week ScentTrail summary features a couple of power scoopers (@LizWilson2 and @maxOz), an inspirational Raleigh entrepreneur banding together to save the world and the coolest pink trash can I've ever seen (and will own soon) asking that we kick cancer to the curb (where it belongs :).

Together we cure cancer, save the world and rock the house.

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Five Types of Internet Marketing Courage

Five Types of Internet Marketing Courage | Curation Revolution | Scoop.it

Five Types of Courage: An Internet Marketing Fable

Is It Time For An Ever Expanding Life? Yes I’m sorry you weren’t here in the late 1990′s. Internet marketing didn’t exist yet. I buil...

Marty Note
Not always sure why I write some things at some times. Long day and I wanted to write something TRUE and short (lol). I came around to this idea of 5 Types of Internet Marketing Courage.  

Can you guess them? Tweet your guesses to @ScentTrail (https://www.twitter.com/ScentTrail

Click the link above (or below) to uncover the mystery of the first kind of courage needed to create great Internet marketing. This is the most often overlooked one (in my experience) and the hardest to BS (lol).  

http://scenttrailmarketing.wordpress.com/2012/10/23/five-types-of-courage-an-internet-marketing-fable/  

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Can You Help Create A Social CMS?

Can You Help Create A Social CMS? | Curation Revolution | Scoop.it

Marty Note
We need a new Content Management System (CMS). I'm determined to gather a team and build an open source platform to help fellow curators and creators reduce friction between US (creators and curators) and THEM (our audience).


Hope you will sign on to help. Helping isn't hard. Just think about the frustrations you have as a content creator or curator and share those pain points.

Find out more about creating a social CMS here:
http://scenttrail.blogspot.com/2012/10/can-you-help-create-social-cms.html

Thanks.

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Why Spotify Is A Social Network And What That Means For Internet Marketers

Why Spotify Is A Social Network And What That Means For Internet Marketers | Curation Revolution | Scoop.it

Marty Note
Last week I scooped a post about Spotify being a social network. Such an easy and important truth wasn't hard to miss. Several friends told me they thought of Spotify as where they listened to their music with little thought to its Internet marketing potential. That would be a mistake as Amanda Gagnon points out. Her post is linked off of my riff on top of her idea. 

The other realization reading Amanda's article and writing this piece helped bring up is EVERYTHING IS A SOCIAL NET NOW. If you are even trying to have one sided conversations somewhere still good luck with that. Everything, every tool and piece of content, forms or doesn't form a social net. Social is the name of the game. Social is everything. 

What about money? Sure money transfer happens, but only if you are doing other things well. Do you give money to websites you don't know or trust? Neither do I or anyone else. It is too easy to form an informed opinion. It is too easy to give everything and everyone the "like me" test. 

Dangers of the echo-chamber we may be creating we can discuss at another time. Today is dedicated to the glory of the social nets that are all around you at all times influencing everything. 

 

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John van den Brink's comment, October 21, 2012 8:28 AM
Great posts Martin! Thanks
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How To Handle Lions, Tigers, Bears, Trolls and Other Social Media Assassins

How To Handle Lions, Tigers, Bears, Trolls and Other Social Media Assassins | Curation Revolution | Scoop.it

Many businesses have second thoughts about joining the social media world because they are afraid of the potential for negative comments.

Marty Note
Excellent tips here from Jeff Bullas Blog. I've also weighed in on Paper.li's blog:

http://community.paper.li/2012/08/06/5-social-media-marketing-safety-tips-part-1/  

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What Happens When YOU Don't Tell YOUR Story: Gap Pulls 'Manifest Destiny' T-Shirt

What Happens When YOU Don't Tell YOUR Story: Gap Pulls 'Manifest Destiny' T-Shirt | Curation Revolution | Scoop.it
Gap Pulls 'Manifest Destiny' T-Shirt From Shelves After Social Media OutcryABC News (blog)When the item first went on sale about a month ago as part of Gap's GQ collection, people quickly took to social media, expressing their outrage.


Marty Note
Wow, there is enough retail shame to go around here. Mostly there is a statement about how social media marketing must be considered in everything any company does, and STORY is everything. Here is a list of the retail shame the gap has to wear on this one:

* Duh, pick a better, less loaded phrase.

* Have a better backstory or pick a better phrase.

* Whatever merchandise is in your store needs a story. 

* Stories HATE a vacuum, so TELL YOUR STORY.

* Don't pull the shirt, send profits to Native American causes, or...

* Pull it but create a new shirt in cooperation with Native Americans.


Great example of the power of NO STORY. Here is the new law. Create a complete backstory or someone else will create a story for you. The story is the thing. Now the Gap should do something with Native American leaders to show they aren't completely clueless.


Hello, retailers who compete with the gap (and you know who you are) should be NewsJacking this mistake by working with Native American leaders to develop a great story of support, character and courage. We can't undo the mistakes of the past, but we can recognize and celebrate a culture that exerts more influence than it gets credit for (by half). 

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Q: Could Save The World Investing Become The Norm? A: Yes - Huffington

Q: Could Save The World Investing Become The Norm? A: Yes - Huffington | Curation Revolution | Scoop.it

We can now begin to acknowledge our prioritization of the Common Good in our approach to everything, including investing. One starting point is to find investors -- and enterprises for them to invest in -- that prioritize the common good themselves.

Marty Note
Doing good is becoming the right thing to do. CSR, Corporate Social Responsibility, is some of the most engaging content a company creates. CSR can't get any hotter. Now investors are seeing higher than average returns when they put their money in companies who believe in the same values they do. This article asks if social responsibility investing will become the norm.

Yes is the answer to the question. Companies are working hard on CSR creating partnerships aligned with their values. When I worked at P&G we worked with the Special Olympics. Investors want to know what companies stand for, they want to invest in "Like Me" values. The two groups are bound to meet in the middle increasing the importance of CSR. 

Startups take note. Your widget MUST save the world in some definable way to be successful. See Jim Stengel's book GROW and read page 42 about fundamental human values. Every company should know what value they elicit the most. Does you company elicit joy, evoke pride, prompt exploration, and save the world. 


Stengel turned his values driven index into a study showing companies who band and campaign around their values out perform the S&P, see study by Millward Brown : http://www.millwardbrown.com/Sites/Brand_Ideal/The_Study.aspx  

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Do You Want to Control Your Traffic and Lead Generation? [Infographic]

Do You Want to Control Your Traffic and Lead Generation? [Infographic] | Curation Revolution | Scoop.it

The traffic to your offers online decides about the value and the volume of your business leads.

Marty Note
Great infographic and I am a BIG believer in content = traffic = money (read: http://scenttrail.blogspot.com/2012/10/proof-content-is-traffic-is-money.html ). I even graphed the mysterious relationship between content and lead flow (lol).  


Via Carl Hays, Hannah du Plessis, Rose Marie DeSousa
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Free Internet Marketing Consulting Saturdays

Free Internet Marketing Consulting Saturdays | Curation Revolution | Scoop.it

Free Internet Marketing Consulting is ON for
This Saturday November 24th. 


When: 11:00 - 2:00


Where: Saladelia in Durham, NC : http://www.saladelia.com/home/


Details: http://scenttrail.blogspot.com/2012/10/free-internet-marketing-consulting.html

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How To Stay Out Of Twitter Jail

How To Stay Out Of Twitter Jail | Curation Revolution | Scoop.it

Find out why you should stay away from almost all automation software when it comes to Twitter. See what you can and what you can not put on autopilot!

Marty Note
Great article here on how to stay out of Twitter Jail. Been there, done that and trust me you don't want to go in because it is hard to get paroled. I agree with Cynthia. I am not sure what can be automated to both good effect AND to HELP instead of hurt the use of this potentially magical tool. I've even stopped using Buffer.

Buffer was sounding stale and out of step with the trims I kept making. BufferApp can be helpful with campaign management, but even the MOST spontaneous buffer sounds more canned than whatever you DO NOW.

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Google Plus: The Most Under-Appreciated Must-Use Social Media Tool

Google Plus: The Most Under-Appreciated Must-Use Social Media Tool | Curation Revolution | Scoop.it
Here's what you need to know about rolling out your small business on Google+.


Marty Note

I agree. Google Plus is an essential part of an effective social media strategy. Don't read or care about the doubters. In the end it is Google so it matters.


Via Jaana Nyström, Gerrit Bes, Martin (Marty) Smith
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Why Mobile Commerce Is Critical For E-Commerce

Why Mobile Commerce Is Critical For E-Commerce | Curation Revolution | Scoop.it

Simply having an ecommerce website isn’t necessarily good enough anymore as more consumers are turning to their mobile devices more than ever before. In a (Mobile Commerce: Why Should It Be Important To You?

Marty Note
I think there is something more fundamental going on with mobile commerce. Mobile marketing is going to force a re-imagination of data structure, database alignment, design and well everything.

By becoming involved in ecommerce early, built my first ecomm site in 1999, I learned a way of THINKING. Mobile feels like a time to add to that thinking at least and relearn it all at most. The MOST important thing for an ecommerce site to do is understand mobile commerce. Don't look at your GA, just trust me on this one. Mobile is the new black and you don't want to be LATE to this party.

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The Pink Haze - Awareness Is Cheap, Action is Priceless

The Pink Haze - Awareness Is Cheap, Action is Priceless | Curation Revolution | Scoop.it

Marty Note
Sometimes we do things that provide a false sense of security. We make October Breast Cancer Awareness month and watch football players wear pink cleats. We are AWARE now. We know.

Only we DON'T really know. There are some things you can only know if you hear "cancer" and your name in the same sentence. This is the kind of knowledge I hope you never have to receive first hand. If you could spend your entire life and never face the Big C you would be lucky and charmed since 1 in 2 men and 1 in 3 women will face some cancer in their lifetime.


There are 12M people living with cancer in America alone. Twelve million people is an epidemic, a scourge. Even if you are one of the rare people in America who isn't directly impacted by cancer nor do you know anyone who is dealing with a cancer challenge help cure cancer by being aware and taking some action such as:

* Donate.

* Volunteer.

* Create a team, run a race, raise funds.


Be aware, take action, help cure cancer because it is the right thing to do.

Read this great post too, this great call to action.

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