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Curation Revolution
Curation is the next web revolution.
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Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | Curation Revolution | Scoop.it

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here http://sco.lt/7Pci1p). Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.


Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  

 

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Great Content Curators See Patterns Others Don't So Curation Is Highly Disruptive

Great Content Curators See Patterns Others Don't So Curation Is Highly Disruptive | Curation Revolution | Scoop.it
What Is Content Curation Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. Curators do more than simply assign meta value via categorization.
Martin (Marty) Smith's insight:

Disruptive & Exploding Content Curation
Wish I could tell you I plan to write sentences that will resonate and define something like content curation in a helpful way. The plan is to LOVE what I do and want to share it as often and as many ways as possible almost everything after that is accident (lol). 

Content curation is about to explode. It has too, as Scoop.it's CEO Guillaume noted a good argument could be made that all content that ever needs to be created already has. This means the shift is to the curators.

I read something attributed to uber-curator Maria Popova. She supposedly said each time an Internet marketer uses the word "curator" real curators kill a kitten. Popova was being dramatic, but I take her point. 

Our "curation" is digital curation - the active filtering, theming and organizing of a monster fire hose of content pointed at all of us. Our ability to read and make sense of the world may mean we are all "curators". A contemporary life requires curation. 

Wish I could plan my day to create another piece of content as well received and helpful as this Curatti.com post, but it doesn't work that way. Better to focus on digging the ditch that needs digging than worrying too much about "viral marketing" or "legacy" content (is my thinking :). M  

 

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Content Curation and SEO Response - ScentTrail Marketing

Content Curation and SEO Response - ScentTrail Marketing | Curation Revolution | Scoop.it

What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.


Note
This post is a response to Your Guide To Conent Curation for SEO by @jaysondemers (Jayson DeMers) for Search Engine Journal. Jayson's post is dissonat to my content curation experience in several important ways.

Your Guide To Content Curation For SEO is brilliant, includes orginal thinking and cagegorization I haven't thought of or about and gets more right than wrong.

That said, it felt important to sit on the ground and discuss where my content curation experience over the last three years differs from Jayson's declarations.


I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M


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Top 10 Reasons Amazon Kicks Ecommerce Butt In 2014 & What To STEAL - ScentTrail Marketing

Top 10 Reasons Amazon Kicks Ecommerce Butt In 2014 & What To STEAL - ScentTrail Marketing | Curation Revolution | Scoop.it

Top 5 Reasons Today (5 more tomorrow)
This post got so good to me I had to break it into two. The top 5 reasons Amazon will be kicking ecommerce butt and taking names next year:

* Content Curation (they are better at riffing, snipping and spinning content than anyone). 
* Understand INFORMATION = more than half the "profit" of an online transaction. 
* Price Arbitrage (no prices is ever static on Amazon). 
* Arbitrage Everything (Amazon will trade anything and everything). 
* Amazon Thinks in web "scale" and that is BIG and BIGGER, Fast and FASTER. 

Don't despair. Yes Amazon will be kicking all of our butts for quite a long time online, but that doesn't mean we can't grab bull by horns and narrow the gap in 2014. Knowing what Amazon is so good at is a great place to figure what you can STEAL. 

Doesn't cost much to CHANGE your thinking and may win the day! 

 

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malek's comment, December 30, 2013 5:13 PM
"mortal combat" in ecommerce, thoughtful.
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Who Should You Follow Back and Why? - Curatti

Who Should You Follow Back and Why? - Curatti | Curation Revolution | Scoop.it
If you're just getting started with social networking, here's a hard-earned lesson many veteran online networkers are still coming to terms with. Don’t follow back on social networks, just because.
Martin (Marty) Smith's insight:

Something most top e-retailers are missing bsed on our Social Study (featured in Is Ecom Stuck In Is The Mud earlier in the week on Curatti.com http://curatti.com/is-ecommerce-stuck-in-the-mud/ ) is the art of the follow back. @AnastasiaAshman shares the art of these tips on who to follow back and why with this excellent post.

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malek's curator insight, December 13, 2013 3:10 PM

"indiscriminate follow policy" ..what a loss of time and bandwidth !!

I follow because I come across a great mix of revelant information I would not find otherwise. 


Bettina Ascaino's curator insight, December 14, 2013 3:13 AM

Martin (Marty) Smith:

"Something most top e-retailers are missing based on our Social Study (featured in Is Ecom Stuck In Is The Mud earlier in the week on Curatti.com http://curatti.com/is-ecommerce-stuck-in-the-mud/ ;) is the art of the follow back.@AnastasiaAshman shares the art of these tips on who to follow back and why with this excellent post."

 

Mikko Hakala's curator insight, December 14, 2013 4:40 AM

"...a decision with repercussions you’re going to have to deal with eventually if you want to benefit from your time on social networks..."

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SMBs and Content Marketing: 5 Quick Tips Trending On ScentTrail Marketing

SMBs and Content Marketing: 5 Quick Tips Trending On ScentTrail Marketing | Curation Revolution | Scoop.it

Here are 5 Quick and Easy Content Marketing Tips for Small To Medium Sized Businesses:

* There Is No Them.
* Email Market With Personas.
* Create Q&A Content.
* Conversations Not Lectures.
* Have and Create FUN.

This post is trending on ScentTrail Maketing with over 1,000 views now.  

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Haiku Deck & Scoopit Examples Of New SaaS Development Model

Haiku Deck & Scoopit Examples Of New SaaS Development Model | Curation Revolution | Scoop.it

Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found:

* Critical that a new tool create community. 
* Haiku Deck demonstrates this idea with their feature gallery:
http://www.haikudeck.com/gallery/featured and Scoop.it with their posting wall. 
* Community must scale in size and diversity. 
* Diversity creates community "intelligence".
* Community intelligence helps monetize. 
* Money helps create new tools. 
* New tools help build community faster. 
and so on creating a positive virtual cycle. 

Tools can solve a problem like Haiku Deck (easy access to creative commons), plant a flag on an emerging trend (Scoop.it and Paper.li) and mashup scaled systems such as ZipCar.com.  

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Internet Marketing 101 Walking On The Moon & Welcome To The Show That Never Ends

Internet Marketing 101 Walking On The Moon & Welcome To The Show That Never Ends | Curation Revolution | Scoop.it

Internet Marketing Start Here
Even laggards realize the need to understand Internet marketing now. Knowing where and how to start can be intimidating. This post shares easy ways to create a website, blog and social media.

Welcome to the show that never ends and feel akin to walking on the moon (at first). Soon you will get used to the feeling of weightlessness Internet marketing creates and learn to love the views.

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Cause Marketing Is The New Advertising - Atlantic BT

Cause Marketing Is The New Advertising - Atlantic BT | Curation Revolution | Scoop.it

Cause marketing is popular, but is easy to do BADLY. This post outlines how Cause Marketing when added to a diversified Internet Marketing portfolio helps create a new and better form of "advertising" and the post includes a link to our new CauseMarketingBecause.com website. 

Atlantic BT BLog Post
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ 

CauseMarketingBecause.com
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ 

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1st IndyWeek.com Give Guide & Why Lawyers & Real Estate Agents Need One Too!

1st IndyWeek.com Give Guide & Why Lawyers & Real Estate Agents Need One Too! | Curation Revolution | Scoop.it

Great Conent Marketing
We've discussed why lawyers and real estate agents must create content and social marketing. We haven't discussed WHAT kind of content they should create. Since we are speaking with lawyers let's stipulate a few important conclusions:

* Content marketing must generate social shares and links to matter.

* Cause marketing, since it is highly emotional, generates great social shares and links.
* The best content marketing you can WIN is UGC (User Generated Content) since it brings social shares and links along with it.
* Content marketing is expensive and takes time, but it can give any business that gets good at it an unprecedented market advantage.

 

That last bullet may be a little "trust me" for some, but trust me ANYTHING you do now must be supported by content marketing OR your assets will be stolen and/or be worth less.

Now that we have agreement on the base stipulations for our content marketing what kind of marketing should we create? A: Communal and cause.

Cause marketing like the IndyWeek Give Guide mashup is brilliant because you do almost NO WORK and achieve a huge benefit even as you help others (so win, win, win).

IndyWeek.com found a handful of local nonprofits across a variety of segments, asked them to submit an application and then formed their profile page out of that application (could have automated it all and they will next year). Cost = CHEAP, amount of new content = 27 pages. Amount of new social links, shares and SEO? HUGE.

Lawyers & Real Estate Agents
Divorce attorneys could gather 20 or 30 nonprofits probably easily out of their rolodex. Each nonprofit should be aligned so women's shelters, Ronald McDonald House and other community support reinforce the office's business.

Real Estate agents are really community content gatekeepers. They know the best restaurants, schools and stores because that knowledge helps them sell houses. Great content and social marketing real estate agents like my friend Bill Gassett know all the great local charities too so create a Give Guide to share that knowledge.

I can't remember when I've seen such a clear content and social marketing homerun that costs so LITTLE especially since my friends at WTE Solutions know how to set up a Give Guide now, so I bet total costs don't exceed $5k. Benefit, on the other hand, has to run into the millions (done right).

 

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Screaming Owl Lessons In How To Create A Social Business

Screaming Owl Lessons In How To Create A Social Business | Curation Revolution | Scoop.it

Our friends at Screaming Owl helped increase http://www.curecancerstarter.org Facebook likes by almost 2,000 in a day. In doing so they are teaching valuable lessons in how to create a social business including:

* Define Your Tribe (moms and the little ones they love).
* Define Your Mission (hot deals).
* Align mission with something the web does well (communication).
* Find tools to help create sense of urgency (the picture below is a great example of a feedback loop tool that really works).
* Be Personal - Morgan's email has a great and authentic voice because it shared a tough personal experience but did so in an inspirational way.
* Give something of value away.
* Enlist and enroll (by sharing or donating Screaming Owl moms up the ante and receive more chances to win the bag).
* Short deadlines (3 days and on to the next thing).

See if you can win the most powerful purse in the world and find great social business lessons here: http://screamingowl.com/lucy-handbag-giveaway-to-help-fight-cancer/

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12 Scoopit Experts Share Top Curation Tips

12 Scoopit Experts Share Top Curation Tips | Curation Revolution | Scoop.it
Six easy steps to curation success Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
Martin (Marty) Smith's insight:

Honored when Jeff asked me to be part of this group and am reading every other curators shares very carefully (lol).

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Ultimate Guide To Measuring The Best Social Network For Internet Marketers - Google Plus [via @jeffsauer ]

Ultimate Guide To Measuring The Best Social Network For Internet Marketers - Google Plus [via @jeffsauer ] | Curation Revolution | Scoop.it

Ultimate Guide To Measuring Most Disruptive Social Net
I'm a big fan of +Jeff Sauer's work. Jeff's work is creative, intelligent and comprehensive. I…

Great @FerreeMoney question on this G+ vs. Scoopit on this post.  

Martin (Marty) Smith's insight:

GooglePlus Rocks

The linked post explains why Google plus is the most valuable "social network" on the planet and recommends Jeff Sauer's Ultimate Guide To Measuring Google+. 

If you don't know Jeff's work get to know it. Jeff’s work is great and this guide is amazing. If you remain a #GooglePlus hater good and please come compete with me (lol). 

As I explained in the linked post I LOOK FOR the kind of loud, ignorant and way too over confident BS that was circulating about G+. Those naysayers mean there is a tool I must investigate and master. 

We lucky few Internet marketers must be empathic rebels, a difficult combination to master. We must understand trends others miss and buy cheap and sell rich. When I hear a loud Greek chorus my ears always perk up. 

My use of Google+ over the last two years says that contrarian streak has paid off again. ROI assured it is time to master the most disruptive social network on the planet and that is where Jeff's amazingly detailed understanding of this tool comes in. 

Jeff provides his "Ultimate Guide" (and for once that term is accurate) in multiple formats. I'm working my way through the PDF (and yes that means I am old school). Learn anyway that works for you, but LEARN. 

There are only a handful of people on EARH who can make millions online. Making money online requires putting someone else first, something most aren't willing to do. Every great Internet marketer I know signed on to G+ years ago, but even they could learn a thing or too from @JeffSauer's amazing guide.  

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Why We Are All Content Curators Now - ScentTrail Marketing

Why We Are All Content Curators Now - ScentTrail Marketing | Curation Revolution | Scoop.it

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.


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How To Create Binge Worthy Content & Why That's Important

How To Create Binge Worthy Content & Why That's Important | Curation Revolution | Scoop.it
Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?


This Haiku Deck shares tips on how to make your content marketing "binge friendly". 

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Tagmotion's curator insight, January 15, 6:33 PM

Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by  opening up highlights (within programs) for sharing..

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Ecom Merchants Amazon MustSteal Tactics Part II - ScentTrail Marketing

Ecom Merchants Amazon MustSteal Tactics Part II - ScentTrail Marketing | Curation Revolution | Scoop.it

Amazon Ecommerce Mus Steals Fro 2014 Continues with #6 - 10:

* Gamification.
* Speed.
* Shipping.
* Algorithms not people.

* Think Different.

Add teset to must steal tactics 1 - 5:

* Content Curation.

* Information Is Half The Profit.

* Price Arbritrage.
* Arbritrage Everything.
* Think in SCALE.

and you have an RX for ecommerce victory in 2014. Steal any 3 of those tactics and you will make more money this year than last.

1 - 5:
http://www.scenttrail.com/top-10-reasons-amazon-will-kick-ecommerce-butt-2014/


6 - 10
http://www.scenttrail.com/ecommerce-steal-these-amazon-tactics/

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Blue Dogs Tips In Viral Marketing via NEW & Improved ScentTrail Marketing

Blue Dogs Tips In Viral Marketing via NEW & Improved ScentTrail Marketing | Curation Revolution | Scoop.it
Artist George Rodrigue Painted his last blue dog last week, but the "blue dog" virus lives on sharing valuable viral marketing lessons.
Martin (Marty) Smith's insight:

Loved that little blue dog. He was so present, so curious and supportive. Cajun artist George Rodrugue painted his last blue dog last week, but he is with us still.

Rodrigue's blue dog teaches valuable lessons in how to create a cultural myth, a meme that builds on itself, is unforgettable and fun:

  • Arresting visual images help.
  • When you find the icon let it get GOOD to you.
  • Fun mixed with mystery and irony works well.
  • Good creation story is important.
  • When in doubt, paint it BLUE.
  • Let your icon become THEIR icon.
  • Turn a pattern on its head a little.

Finally moving away from the Scenttrail.blogspot.com blog I started in 2007 to learn about how Google treated content marketing. Long strange trip that saw its share of blue dogs. Thanks for the nearly 100,000 visitors, hundreds of great comments and fantastic shares. 

Like Rodrigue I couldn't have gotten HERE without a lot of help. Now that we are HERE time to let THERE go like a blue dog's ghost.  

 

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Websites vs. Blogs – Which One is Better and Why?

Websites vs. Blogs – Which One is Better and Why? | Curation Revolution | Scoop.it
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harish magan's curator insight, December 9, 2013 9:05 PM

visit "thoughts of Harish magan in tumbler for more information

Cees van Dijk's curator insight, December 11, 2013 7:11 AM

I prefer reading blogs. And you?

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Crowdfunding & Gamification: What's Next

Crowdfunding & Gamification: What's Next | Curation Revolution | Scoop.it

When the lit match of gamificaiton hits the exposed jet fuel of crowdfunding both will feed speed, scale and intelligence into the other. I've read the Forrester report that predicts 80% gamification failure by 2015 and have two thoughts. 

1. 80% failure is about the normal Internet marketing "hit" rate.

2. That means 20% are going to win BIG, very big.

The combination of gamification and crowdfunding is more likely than not to be in that 20% winner category.  

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5 Quick & Easy Content Marketing Tips For SMBs & Startups

5 Quick & Easy Content Marketing Tips For SMBs & Startups | Curation Revolution | Scoop.it

Here are the content marketing tips for #startups and #smbs shared in this post:

1. Create content before, during and after events.

2. Support great posts about you by writing about them.

3. Don't SELL, CURATE instead.

4. Create content with an eye toward what you want.

5. Tools matter.

http://scenttrail.blogspot.com/2013/11/5-quick-easy-content-marketing-tips.html 

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3 Ways To Create Visual Juxtaposition & Why Important

3 Ways To Create Visual Juxtaposition & Why Important | Curation Revolution | Scoop.it

Visual Juxtapositions Captures Attention
Attention not cash is the most valuable "commodity" in the world. We can make more cash. We can't make more TIME. Attention is under attack.

Most curate, read, create and share a variety of content online in a variety of ways daily. As you head closer to the key "branding demographic" of 18 to 34 the amount of CONTENT these "brand preferences not yet set" consumers process daily is staggering.

If your visuals aren't stunning you aren't in the game. You may need more than "stunning". You may need strong visual juxtaposition to stop a swipe long enough to have your message read, shared or bought.

Here are 3 tips for creating winning visual juxtapositions:

* Align your juxtaposition to a key brand message.
* More dramatic visual juxtapositions create greater stopping power, but you may notice engagement drop off (so keep Calls To Action simple and use high contrast).
* Visual juxtapositions MUST pay off in copy and experience.

This last tip is critical since a visual juxtaposition that has amazing stopping power and then is skimpy on relevance (either to the juxtaposition OR the reader) feels like "bait and switch" and can make those who stopped angry (don't typically want this).

Imagine a horizontal line with "Low visual juxtaposition" on the left and "High Juxtaposition" on the right. As your visual juxtaposition heads toward a red line the demands on your content go up almost square the amount of juxtaposition.

That's confusing so let's say it more simply. The more dramatic your juxtaposition the better your content must be. Don't think this means you must explain the juxtaposition immediately. Never explain your juxtapositions right off.

The longer your push your explanation the more "attention tension" you create. Curious minds are looking for an explanation to your visual juxtaposition, an explanation you MUST give. I like to write copy AROUND the juxtaposition.

Copy Example for the Mondrian Dessert (pictured above)

1911, Paris
A new arrival didn't mind the cold windy August. He changed his name dropping an "a" to make the new name roll of French tongues easier. He wasn't mad for air races like everyone else. Things he cared for where rectangular and earthbound.

Earthbound would be a debate with the Spaniard, but acceptable to the less volatile French painters (George particularly). Grey Tree sat on his easel. Broadway Boogie Woogie was a war and thirty years away.

Can chocolate be "neoplastic"?


Piet Mondrian created the art movement De Stijl based on a simple grid. We create desserts based on a simple grid too. Our Mondrian Grid tastes like a 1911 Paris bistro.


Imagine sitting with friends spending an afternoon drinking coffee, arguing and sharing one more Mondrian Grid. Wishing this day would never end a robotic trill says a friendly goodbye to Paris, 1911.

You decide to take a chocolate Mondrian Grid home and notice the box shares a story about an unusually windy August day in Paris long ago when the city was mad for air races and a handful of artists created a revolution in taste, culture and time.

***
The greater the sense of time, place and mood copy builds the longer you can afford to delay the juxtaposition payoff. The Mondrian cake is a mild juxtaposition so my copy example can afford to go around the bend a little (the wandering first two paragraphs).

Those wandering fist two paragraphs are more functional than they seem. I imagined the copy for a shop like Serendipity in NYC, a destination you go to as a "guilty pleasure" to escape the press of LIFE.

Copy can communicate messages such as "guilty pleasures" and "escape" by wandering around a little. Note even in the wandering the factual base is correct if romantic (hey its Paris).

 

PS
Added a discussion about copy tone, rhythm and speed on GPlus
https://plus.google.com/102639884404823294558/posts/dDpmMM9mEaL

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Content Marketing Tangled Up In Blue ScentTrail Marketing

Content Marketing Tangled Up In Blue ScentTrail Marketing | Curation Revolution | Scoop.it

How can content create Dylan's sense of space? How can stories confuse, thrill and teach? What your content's tone? Confident? Fun? Mysterious? Kind? Are words music? Do they sing off the page?

Wait before you roll eyes and click away. Why create content? Writing is an intimate act, a share between siblings, a whisper in an early quiet dawn. Great content is calm. We read or listen because we must.

Tangled Up In Blue.

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Think VISUAL ASSETS Not Infographics [VIDEO] Rand's Friday Whiteboard

Think VISUAL ASSETS Not Infographics [VIDEO] Rand's Friday Whiteboard | Curation Revolution | Scoop.it
While infographics are touted by some as wonderful examples of making information accessible, in today's Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead.

Via Peg Corwin
Martin (Marty) Smith's insight:

Great Rand Fishkinn Whiteboard Friday on why your marketing should think in terms of "visual assets" not infogrpahics. 

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Peg Corwin's curator insight, November 15, 2013 9:21 AM

Great VIDEO on INFOGRAPHICS.  I agree 100% with Rand. I think infographics are mostly worthliess.  


As an alternative, he recommends photos, charts/graphics, concept representations, comic/storyboards, and screenshots with explanations.


If you like this scoop, please consider a thumbs up or share.

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6 Ways to Expand Your Social Media Reach

6 Ways to Expand Your Social Media Reach | Curation Revolution | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.

Via Thomas Faltin
Martin (Marty) Smith's insight:

Great Jeff Bullas (@jeffbullas) post (as usual) and Thomas Faltin ( @Odin666CF_DE)scoop (also as usual).


I love all 6 of Jeff's recommendations (especially contest, games and gamificaiton #2) and agree with "matching the hatch" of content to social net (tip #4).


@Scoopit does great Twitter chats (think Twitter on SPEED live). Lots of good tips to learn from...as usual.

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Neil Ferree's comment, October 8, 2013 6:02 PM
I like the idea of curating and sharing content that travels the world at the speed of a click!
Thomas Faltin's comment, October 9, 2013 6:14 AM
thx all for comments :-)
Neil Ferree's curator insight, October 9, 2013 10:35 AM

Some call it Social Reach I call it Social Link Wheel that becomes your Social Sphere of Influence and that's where the fun begins.

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Today It Rained - Tips On Building Community Online

Today It Rained - Tips On Building Community Online | Curation Revolution | Scoop.it
Today It Rained - Tips On Building Community
One of my favorite lines in any movie is when Robert Redford turns to the expectant Faye Dunaway and says in…
Martin (Marty) Smith's insight:

Here are the community building tips I shared with my friend Nikol Murphy today:

* NAME the team (creates a sense of connectedness).
* Create public profiles so teammates can know each other.
* Arm the team (with a clear mission and tools).
* Reward the team (with social THANKS and a little competition).
* Learn from the team (LISTEN very carefully and creation of brand advocate teams is the fastest way to improve branding, marketing (Internet or not) and other important Critical Success Factors).

Wondering what this has to do with Robert Redford's 3 Days of the Condor? Will need to read the post for that nugget :). M

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Betty Skeet's curator insight, October 20, 2013 3:18 AM

Injecting a little playful spirit can save a working team....try something like this at work...is it possible?