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Curation is the next web revolution.
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New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck

New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck | Curation Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If the old War Room during the Clinton presidential campaign's motto was, "It's the ECONOMY Stupid" then the new Social Media War Room's motto is, "Social Media: It's The Conversation Stupid".

As we "talk amongst ourselves" more and more we become increasingly platform agnostic. The conversation is the brand. The conversation is the currency and THAT is a huge shift. A shift creating openings for "clean slate" brands to step in and call "trusted brands" old, stale and not relevant.

Want to appear "not relevant" use social media to PUSH, don't listen or respond and never curate or attribute kudos to followers. This new Haiku Deck discusses the new rules of branding in a social world.

What "new rules of branding" did we miss? Share your experience, thoughts and ideas and we will curate into the deck.

Haiku Deck: Social Media: It's The Conversation, Stupid
http://shar.es/BcoZ1

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People Don't BUY Brands, They JOIN Them

People Don't BUY Brands, They JOIN Them | Curation Revolution | Scoop.it
When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.
Martin (Marty) Smith's insight:

Great post that reminds us what we think is important, the feature set we stare at and work so hard to improve, matters little. Connection matters, community matters and being included or heard matters. Fascinating post.

* People don't buy brands, they join them quote comes from author Faith Popcorn.  

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janlgordon's comment, March 21, 2014 2:45 PM
Love it Marty, this is so true, great post!
janlgordon's comment, March 21, 2014 2:45 PM
Love it Marty, this is so true, great post!
aanve's curator insight, March 21, 2014 10:46 PM

www.aanve.com

 

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5 Social Media Marketing Safety Tips: Part 1 via @SmallRivers (Paper.li blog)

5 Social Media Marketing Safety Tips: Part 1 via @SmallRivers (Paper.li blog) | Curation Revolution | Scoop.it

Marty's 5 Social Media Safety Tips
 

  1. Your Website Beats Their Websites Every Time
  2. Visualize Scenarios, Create Plans
  3. Understand What Authentic Does and Doesn’t Mean
  4. Hire the Right People
  5. Stay Calm, Carry On

 

Martin (Marty) Smith's insight:

Appreciate friends at Paper.li Re-sharing a post I wrote for them a year ago. Some things I would alter slightly, but holds up for the most part :). M 

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Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic]

Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic] | Curation Revolution | Scoop.it
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.


Marty Note
I Loved this Line
"According to an Internet Retailer study, monthly referral traffic to e-commerce websites from Twitter, Pinterest, Facebook, and YouTube increased 42 percent, while the revenue generated from those visitors jumped nealry 63 percent."

There has been a debate about social media and SEO. Google continues to insist SMM has no role in ranking. This is disingenuous because it isolates Google from its parts.

Social media, as this infographic shows conclusively, helps with important Internet concepts like traffic, revenue and loyalty. Those are the "parts" that Google's continued claims that SMM doesn't impact rankings discounts.

Everything impacts rankings. Everything that brings traffic to or back to a website impacts SEO rankings. It has to since that is the nature of the game we play.

Good conversation breaking out on G+
https://plus.google.com/102639884404823294558/posts/VG9kxyBLaAH  


Via Hannah Kramer