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Curation Revolution
Curation is the next web revolution.
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No Trends or Fads Says Dieter Rams via @HaikuDeck by G. McGuickin

No Trends or Fads Says Dieter Rams via @HaikuDeck by G. McGuickin | Curation Revolution | Scoop.it

Things that matter don't go out of style, but they can be HARD to find, remember and sustain...unless you are Dieter Rams.

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10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips]

10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips] | Curation Revolution | Scoop.it

Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:

Biznlogy

1. Ask Questions, Respond to Answers

2. Personalize

3. Test ‘Em

Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).

7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs

Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.

Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.

Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.

Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).

Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.

Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.

Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.





Via Thomas Faltin
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Thomas Faltin's comment, October 13, 3:24 PM
Martin, thanks for sharing!
malek's curator insight, October 15, 6:42 PM

People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?

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Content Curation Next Big Thing or Temp? Content Curation Survey 2014

The results of the content curation survey 2014. Get the insights on the content curation industry. 282 people took part in this survey.

Marty Note
I contributed to Christian's survey and love seeing the results. Scoop.it is the clear "tool" favorite and it was interesting to see how other content curators treat something team Curagami (http://www.Curagami.com ) believes will be a huge help because:

Why Content Curation Rocks
* Ability to test content before risking it on model websites.
* Creates community.

* Great source of UGC (User Generated Content).
* Proves you listen at least as much as you talk.
* Increases social shares and so SEO.

* CHEAP when compared to content curation.
* Greater reach faster than content creation.

That last bullet is an idea we stumbled on. Content creation always starts from zero. YOU have to push the ball up the hill. Content curation starts further because you are using someone's content. Your share already has momentum since it has been shared before.

@Cendrine Marrouat - www.socialmediaslant.comjust wrote a great post for Curagami about why content curation is critical for B2C merchants: http://www.curagami.com/featured/content-curation-7-things-merchants-must-know/

Appreciate being included in Christian's survey and found results fascinating and true to my online content curation experiences.

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Invisible Giant of the New SEO via @Curagami

Invisible Giant of the New SEO via @Curagami | Curation Revolution | Scoop.it
Invisible Giant of the New SEO shows why Google, appification, mobile and other trends are making the new SEO hard to see, understand or create tactics for.

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Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami

Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami | Curation Revolution | Scoop.it

Red Bull Marketing Lessons
When I wrote Red Bull Branding Lessons for @ janlgordon's Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ) I had no idea Red Bull would keep teaching us how to create community and collaboration in a social / mobile / connected time.

Red Bull may be the strongest tribe creator in marketing. Why? Because they understand online community ground rules such as:

Red Bull’s Multi-Channel Content Marketing & Curation Strategy Summary

* Create community by focus on undiscovered heroes.
* Use publishing power to ntroduce and help establish new heroes.
* Tell great stories.
* Its about THEM (customers, extreme athletes, cultural icons).
* Tell amazing VISUAL stories.
* When in doubt create something new.
* Don’t worry about brand positioning.
* ASSUME audience intelligence, curiosity and technical proficiency.

Others are getting those lessons too. The Curagami post shares a West Elm example. And then Red Bull changed the game again.

Marketing To An Unfinished Sentence
In their 8/14 Red Bulletin Red Bull shows how to breathe new life into print, create multichannel marketing and engage their readers' curiosity, intelligence and technical proficiency.

Bet you love the Jenny Odell unfinished sentence as much as we did. One more important "new marketing" lesson to learn from The Bull.

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Crowdfunding: A New Marketing Channel - via @Curagami

Crowdfunding: A New Marketing Channel - via @Curagami | Curation Revolution | Scoop.it
Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits.

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Building Links? Beware...

Building Links? Beware... | Curation Revolution | Scoop.it

“Link building” as it is traditionally defined is fraught with risks, gray-hat techniques, and dangerous mistakes. Don’t approach link building in a let’s-build-some-links kind of way.

 

If you do, you’re headed for dangerous waters. Instead, consider link building as a byproduct of being a networker, a content marketer, a local expert, a personal brand, and a social animal.

 Read More: http://www.searchenginejournal.com/link-building-brand-new-website/115075/


Marty Note
When one of our friends shared his use of the disavow tool daily at a recent conference to our shocked and surprise. He went on to explain by alerting Google to spammy links coming into his content he was winning more and more SEO cred and suddenly we got it.

Acting proactively on the knowledge not all inbound links are equal or good can save some SEO PAIN.

Not all links are equal and some may be attempts to HURT your website. Knowing who is linking to you, thanking the good ones and alerting Google to your disdain for the bad ones is becoming an important "new SEO" tactic.

This post shares solid new ways to get good links in the first place and original great content is you best friend on that mission. What it doesn't share is the cost of bad unsolicited links. Treat all links with care and give them with even more care.

We suggest NOT letting the spider follow your links. No Follow links protect you from having the content changed or altered after you link. Even with No Follow Links ONLY link to trusted sources so you may become an authority too.



Via Antonino Militello
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wanderingsalsero's curator insight, September 21, 10:52 AM

Always a worthwhile subject... and this fro a reputable source too.

Brian Fanzo's curator insight, October 13, 1:32 PM

Great resource here... thanks Marty! 

Rafael Jimenez Rodriguez's curator insight, December 8, 2:55 AM

 http://justonenetwork.com/usuario/registro/Liderrafajr

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Why I Stopped Curating From Top Content Blogs Like Mashable

Why I Stopped Curating From Top Content Blogs Like Mashable | Curation Revolution | Scoop.it

Neil's Note
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?

Marty 's Note: Why I Stopped Curating From The Big Boys
Interesting conversation broke out on @Neil Ferree's excellent share on G+. I agree with Neil's point and have long since stopped sharing posts from Mashable et al. I've stopped curating off of "big blogs" for several reasons including:

* Find these sites stop being BLEEDING edge and became more mainstream. My tribe and I live on the razor's edge of what's next.
* I share stuff that is too middle of the road and my curation reputation takes a hit and I lose audience.
* Mostly the BIG BLOGS BORE ME now (see note below about Gwen Stefani).
* No way to add value to curation from BIG sites because a. they start from some reasonable and KNOWN place and b. they are going to get 500 comments and a million shares anyway.
* My friends aren't there anymore.

That last bullet is the most telling. I'm part of a nomadic tribe of Internet marketers. Look at http://mashable.com/ homepage today:

* Apple & U2.
* CC hacks at Home Despot.

* Gwen Stefani gives Jimmy Falon a lap dance...

BORING and CELEBRITY BORING. I don't have time to watch Jimmy Fallon (unless there is a laptop on my stomach lol) and could care less about the latest BIG whatever. That is NOT where my tribe lives.

Where My Tribe Lives - In the Desert
Imagine a long, broad desert. The sand whirls and wraps like water. It feels like you could walk for a generation before seeing anything other than what you are seeing right now. Suddenly there is an ornate tent. Inside the tent the strange is mixed with the surreal as monitors glow and keys click.

This is my tribe. Far from the celebrity obsessed too big and boring (to us) now for their own good BIG blogs we compare notes about a semantic future, community, content shock and the implications of wiki-ification and appification.

We have our own publications. We have our own tools to publish too. Tools such as Scoop.it, Haiku Deck and G+ are used in creative ways daily if only so we can smile and cheer each other on. We know and learn about what matters to us from people we've come to know, trust and love.


We don't read Mashable or HuffPost unless one of US is writing or being written about.


We LIVE, BREATHE and THINK about little else than what is glowing now in that tent in the desert where our tribe is busy clicking, thinking and changing the web and Internet marketing. These are the things we care about.

While Mashable discusses what Gwen Stefani did to Jimmy Falon we are thinking about semantic web, content marketing, curation and what Mark did to Phil (or other way around). Unless Gwen created a new startup, app or is publishing something cool and different we could care less what she did to Jimmy.

Oh & U2's new album sounds cool and we are sure we will hear it one night LATE when the desert winds blow and the only sound other than U2 is the sound of a million fingers clicking, writing, thinking, collaborating and doing.

The future is different. In the future we collaborate more and care less about the lap dance someone named Gwen gave someone named Jimmy...at least in that tent far off in the desert.




Via Neil Ferree, massimo facchinetti
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Marco Favero's curator insight, September 18, 4:43 PM

aggiungi la tua intuizione ...

momblogger's curator insight, September 20, 11:24 AM

Why would you share the most popular content from high traffic content sites that most people are already reading and sharing??

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4 Simple Steps To A Blog Post That Floods Your Inbox with Inquiries

4 Simple Steps To A Blog Post That Floods Your Inbox with Inquiries | Curation Revolution | Scoop.it

If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.

* Forget about lead generation.
* Stand out as a problem solver.
* Apply "authority enhancers" (quote experts, books, other confirming experts).

* Make readers fall in love with you.  


Via Peg Corwin
Martin (Marty) Smith's insight:

Liked @Peg Corwin note, "First step is to forget about lead generation" and agree. 

My favorite tip is the last one - make readers fall in love with you. I like little things like present tense verbs, sharing personal stories (when relevant) and being present and accounted for in social media (not phoning it in). Great Scoop by Peg, a trusted source for me. 
 

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Peg Corwin's curator insight, August 30, 6:24 PM

Hint - the first step is to forget about lead generation.  

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Movement Marketing with Orate.me - via @Curagami

Movement Marketing with Orate.me - via @Curagami | Curation Revolution | Scoop.it

Movement Marketing With Orate.me
Why startups create movements & community from organic fuel such as narrowing focus, winning hearts, minds & loyalty and building online community.

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5 Reasons @HaikuDeck Rocks Visual Marketing

5 Reasons @HaikuDeck Rocks Visual Marketing | Curation Revolution | Scoop.it

Haiku Deck Rocks Visual Marketing
If you haven't used http://www.haikudeck.com yet you should. Mark Traphagen turned me on to it and it is the best visual marketing tool out there. Here are 5 reasons we love Haiku Deck:

* SO EASY - the creators of Haiku Deck may have made the easiest to use tool on the plant.
* Free - Amazingly the tool is FREE (at the moment).
* Visual Marketing - we use the tool to find images from the Creative Commons. Content marketing is hampered without great images & Haiku Deck helps you find 'em.
* Their Community - great marketers creating awesome decks makes the Haiku Deck community one of our favorites (right up there with Scoop.it).
* Their team - the Haiku Deck team is responsive, social and they want to help.

If you aren't using this awesome content marketing tool yet, you should be.

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9 Tools Every Blogger Should Use | Social Media Examiner

9 Tools Every Blogger Should Use | Social Media Examiner | Curation Revolution | Scoop.it


Digest...


#1: BuzzSumo

Use BuzzSumo for content brainstorming or to plan blogger email outreach and social media marketing campaigns.

 

#2: Stay Focusd

The free StayFocusd app (available on Chrome only) is a must-have for any online blogger or marketer.

Stay Focusd lets you block out websites of your choice.

 

#3: Add From Server

Enter Add From Server, which lets you simply import any files you’ve uploaded into the WordPress media library.

 

#4: Easy Tweet Embed

With Easy Tweet Embed, blog owners can easily create multiple pre-populated tweets in their blog post. The pre-populated tweets make it easier for readers to retweet the posts.

 

#5: Easy Pricing Tables

Easy Pricing Tables is an incredibly simple and effective solution if you want to sell memberships for premium content on your blog,

 

#6: Internet Archive

Are you audio blogging or podcasting? If the sizes of your audio files exceed what you can store on Podomatic or Soundcloud without paying an additional monthly fee, I recommend Internet Archive.

 

#7: Namechk

Before you launch any online presence for your business, make sure all social media accounts related to your name are available. That’s where Namechk.com comes in.

 

#8: Easelly

Easel.ly has a lot of templates you can start with and each one is simple to modify. Just drag and drop the elements, add your text, and change the colors.

 

#9: Markdown Quicktags

Do you write blog posts outside of WordPress? To move your posts into WordPress with automatic formatting, learn how to write posts using multi-markdown symbols and install the Markdown Quicktags plugin.

 



Via iNeoMarketing, hirengohel
Martin (Marty) Smith's insight:
Martin (Marty) Smith's insight:

Love BuzzSumo as a means to know conversations happening on keywords important to you. If stuff is blowing up in your space and you are NOT discussing it on social or your blogs your authority goes down. Other tools new to me :). M

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iNeoMarketing's curator insight, September 2, 8:59 PM

Click through for details to each tool. #2 is a stretch, but I'm considering switching over from Firefox to use this tool.

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Epic Personal Branding: 6 Tips - ScentTrail Marketing via @JeanneOmlor

Epic Personal Branding: 6 Tips - ScentTrail Marketing via @JeanneOmlor | Curation Revolution | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how:

* BHAGs.
* Pictures & Video.
* Think TEAM.
* Use Social "Weapons".
* Fail MISERABLY.

* Give Your Skills AWAY FREE.

Appreciate @JeanneOmlor reminding me of this post about living a eulogy life and creating an epic personal brand on a Saturday :). M


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Content Marketing: Don't Over Plan - via @Curagami

Content Marketing: Don't Over Plan - via @Curagami | Curation Revolution | Scoop.it

Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.

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Brian Yanish - MarketingHits.com's curator insight, October 15, 1:29 PM

Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.

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QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake

QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake | Curation Revolution | Scoop.it

What Is QDF
Google has a favorite core concept - Quality Deserves Freshness. The concept changes content marketing in many ways such as:

* Content is publish & done.
* Content that sparks comments is prized.

* Content that promotes links and shares is good.

* Static Content is bad.

On Monday I made an editorial mistake. @Cendrine Marrouat - www.socialmediaslant.comwrote a great guest blog post for Curagami about content curation. My mistake was building a reference into an embedded slide deck in the title.

That editorial decision assumes too much. Any post MUST live up to its title and this one DID if a reader looked at Cendrine's great slides. If you didn't it was confusing. I added to the confusion by using a numbered list in the title and then NOT numbering the tips contained in Cendrine's slides.

We received a comment noting the dissonance my editorial decisions made. NOW WHAT DO YOU DO? Change the title back to Cendrine's better title and destroy the ripples the post earned. Change the blog title without changing the URL and Google sees and punishes the dispariety.

Better to ADD CONTENT IN because of QDF. I wrote in a couple of hundred words and re-shared the post on social as an object lesson in my need to become a better editor and QDF. NEVER take something away from Google they've indexed, has been shared or is inside your website's modeled evaluation.

Taking things away creates suspicion. Adding in new content helps with QDF and provides a new hook to share on social. QDF can be helped by:

* Comments.
* Feeds (if structured and embedded properly).
* Curation (of comments or other material).
* User Generated Content (UGC) such as social shares, comments, reviews and forms.

* Questions - great because "new to them" evergreen content promotes UGC for years.

* Polls - voting brings customers back and creates new social share hooks too.

If this information sounds like you really can't "fix" an editorial mistake as much as you create, curate and surf you way out of it you understand implications of QDF. Content in Google land is forever, but content in the new QDF world isn't static, unchanging and inviolate either.

Promise to write a post on QDF and how Google's search for the latest greatest and most relevant content means your content marketing needs to shift from "publish and done" to "publish, curate and publish again".