"The reality is that we never perceive a story exactly as it’s composed. As people read, they fill in, flesh out, and fine-tune our stories. There are lots of reasons for this—maybe they began reading part of the way through, are only skimming half of what we’re saying, or reading something in a different context than we think we’ve provided. Comprehension is the reader’s half of the story. And we create it through two psycholinguistic mechanisms: inference and coherence."
For anyone who has wanted to know about how story triggers work in more depth and detail, then this article is for you.
As the authors explain, it's all about inference and coherence -- two activities that occur in our brains. This is very useful information to know and understand when working with stories in social media or distributed channels.
This article is not for everyone. But if you are interested in mastering story triggers, then here you go!
Via Karen Dietz