Curation Revolution
51.9K views | +0 today
Follow
 
Rescooped by Martin (Marty) Smith from Just Story It! Biz Storytelling
onto Curation Revolution
Scoop.it!

Stories And Their Triggers : Perception, Language, and the Web

Stories And Their Triggers : Perception, Language, and the Web | Curation Revolution | Scoop.it

"The reality is that we never perceive a story exactly as it’s composed. As people read, they fill in, flesh out, and fine-tune our stories.

 There are lots of reasons for this—maybe they began reading part of the way through, are only skimming half of what we’re saying, or reading something in a different context than we think we’ve provided. 

Comprehension is the reader’s half of the story. And we create it through two psycholinguistic mechanisms: inference and coherence."


For anyone who has wanted to know about how story triggers work in more depth and detail, then this article is for you.


As the authors explain, it's all about inference and coherence -- two activities that occur in our brains.  This is very useful information to know and understand when working with stories in social media or distributed channels.


This article is not for everyone.  But if you are interested in mastering story triggers, then here you go!


Via Karen Dietz
more...
No comment yet.
Curation Revolution
Curation is the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution | Scoop.it

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

 

Find more here
http://www.curagami.com/quick-web-copy-lesson/ 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution | Scoop.it

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

Vote Here: 

https://99designs.com/contests/poll/mij1wv?urlcategory=icon-button-design 

more...
No comment yet.