Salesforce.com unveiled tools to help companies monitor what people are saying about their brands on Facebook and Twitter, and organize marketing campaigns on such services, the software maker's latest bet that social media will remain relevant to businesses.
**** Having worked with Radian6 (current leader in online reputation management or ORM) over the last week I can tell you monitoring is NOT easy. Be interesting to see if a non-reputation management company can throw enough IT power at a BIG data problem. Marty
Via Antonino Militello