Curation Revolution
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Forget Branded Content, Tell a Great Story - Forbes

Forget Branded Content, Tell a Great Story - Forbes | Curation Revolution | Scoop.it

"It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating."


The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling:  story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).

 

But one step at a time :) ....


Via Karen Dietz
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janlgordon's comment, December 5, 2011 1:06 PM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return"
Martin (Marty) Smith's comment, December 5, 2011 10:00 PM
Thanks Khaled. Marty
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Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution | Scoop.it

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

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How Compete with Amazon? New @Curagami Forum

How Compete with Amazon? New @Curagami Forum | Curation Revolution | Scoop.it

Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo. 

Be sure to weigh in with your ideas on our new Curagami forum! 

Discover ways to compete with Amazon:
http://www.curagami.com/forums/topic/how-smbs-can-compete-with-amazon/ 

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