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Martin Note: Curating customer reviews may be the most important taks for ANY and ALL Directors of Ecommerce. I like two tools for enterprise review management: PowerReviews and BazaarVoice. BazaarVoice is masterfully curated. PowerReviews has tremendous feed flexibility (so you can curate). Which reputation management tool is best for your business depends on your model and how talented your IT team is. No IT Talent I might go BazaarVoice. Tremendous, flexible, responsive IT talent PowerReivews is probably right. Only wrong move is NOT having reviews.