Websites Need MacGuffins
Website MacGuffins are different than film MacGuffins, an idea important to moving the plot along that may never be fully disclosed to viewers. Website Macguffins move customers along a journey to conversion.
Website MacGuffins Include:
- Free Shipping.
- Prevalent & Easy To Find Email List.
- About Page.
- Relevant Content.
- Trust Marks (Visa, MasterCard for example) in cart.
- Satisfaction Guarantee.
- Social Share Buttons especially Twitter and Facebook.
What are your website's MacGuffins?