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7 Focused Tactics For Content Curation Success via IM guru Heidi Cohen

7 Focused Tactics For Content Curation Success via IM guru Heidi Cohen | Curation Revolution | Scoop.it

Want to excel at content curation? Here are 7 tactics for content curation success:

1. Provide editorial selection expertise.2. Add commentary to augment existing information.3. Write attention-grabbing headlines.4. Package your content to attract attention and facilitate consumption.5. Offer curated content on regular schedule.6. Distribute curated content effectively across channels, platforms and devices.7. Track results of curated content to achieve your objectives.


Marty Note
My favorite is the idea of "packaging" your content. Fascinating.

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Marilyn Moran's comment, May 14, 2014 5:21 PM
Awesome tips on content curation. Heidi Cohen rocks.
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Damien Hirst and the Rise of Artrepreneurs - Curagami

Damien Hirst and the Rise of Artrepreneurs - Curagami | Curation Revolution | Scoop.it

Shark Boy & Rise of Artrepreneurs
Damien Hirst and the Rise of Artrepreneurs is about how one artist blew up the art world's indentured slavery & now Damien Hirst is changing retail and manufacturing.

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Sign of the Times Community Flipboard - Curagami

Sign of the Times Community Flipboard - Curagami | Curation Revolution | Scoop.it

Times They Are A Changin'
We wondered if we could write a digital marketing parable using Dylan lyrics. Turns out you can. In fact we bet  you could tell just about any story with Dylan lyrics. 

This post introduces our new Sign of the Times (SOT) community Flipboard. It isn't a community unless you contribute too. Sign up on Curagami. 

http://www.curagami.com/sign-times-flipboard/ 


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Marketing’s Truth Problem

Marketing’s Truth Problem | Curation Revolution | Scoop.it

Marketing's Truth Problem is about how to rebuild customer trust by building community, being authentic & using "new tools" to connect, serve and empower customers, collaborators & brands.

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5 Keys to Creating Customer Evangelists

5 Keys to Creating Customer Evangelists | Curation Revolution | Scoop.it
To reach new customers through word of mouth marketing, you have to first work on creating customer evangelists
Martin (Marty) Smith's insight:

5 Keys To Creating Community
A friend sent me this post since he knows I've been up on this soapbox for several years now. The 5 Critical Success Factors (CSFs) they share include:

1. Establish An Emotional Connection
2. Keep Customers HAPPY
3. Create A Platform where customers can communicate
4. Be helpful and "of service" to your customers
5. Take action on Feedback (i.e. VALUE IT)

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