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Buffet Newsjacks NCAA Tourney with Perfect NCAA Bracket Worth $1B Offer | TIME + Scenttrail PR Note

Buffet Newsjacks NCAA Tourney with Perfect NCAA Bracket Worth $1B Offer | TIME + Scenttrail PR Note | Curation Revolution | Scoop.it

Buffet is willing to put up the money, so it's got to be winnable. Right?

Marty Note
Saw Warren give an interview this morning on a sports talk show. What a brilliant move. Why? Because he can use one of his insurance companies to underwrite the offer (so his cash won't take the hit) and Berkshire gets millions in free PR.

Millions in free PR for MAKING AN OFFER. Granted you and I would have a tough time even paying his insurance bill, but the PR principles remain the same:

* Surf waves don't try to create them.
* Make a PURPLE (unique) offer.
* Support by being available to discuss (saw Buffet on Mike and Mike ESPN sports talk show and sure that is the first time he has done that show lol).
* When you amplify a BIG thing (Super Bowl, NCAA, Oscars, etc) you either RULE or get swallowed whole.
* Timing is all & Buffet is perfect by announcing during ACC (and other) regional tourneys he and Berkshire get max play.
* Aspirations work better than reality (when legend and reality are different PRINT the legend).  

* BIG is good, BIGGER is better, BIGGEST is best.

Think about what events your business may be able to NEWSJACK as Berkshire and Buffet just did with the NCAA tournament.  

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How Compete with Amazon? New @Curagami Forum

How Compete with Amazon? New @Curagami Forum | Curation Revolution | Scoop.it

Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo. 

Be sure to weigh in with your ideas on our new Curagami forum! 

Discover ways to compete with Amazon:
http://www.curagami.com/forums/topic/how-smbs-can-compete-with-amazon/ 

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How To Win The E-commerce game - A Haiku Deck by @Scenttrail

How To Win The E-commerce game - A Haiku Deck by @Scenttrail | Curation Revolution | Scoop.it

Win The Ecommerce Game
I'm giving a keynote speech tomorrow at a FedEx Conference. This post links to the Haiku Deck created for that talk. I'm adding a blog post to Curagami.com today too. 

If you want to know how to win the new e-commerce game here is the Haiku Deck:
https://www.haikudeck.com/p/cd625524c9 

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