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8 Benefits of Niche Marketing [4 from Scenttrail]

8 Benefits of Niche Marketing [4 from Scenttrail] | Curation Revolution | Scoop.it

Read on to find out generalist woes, specialist advantages, and 4 benefits to a defined marketing niche..

Marty Note
This post includes 4 benefits of "Niche Marketing" or focusing your business on a segment or persona group that may have emerged "organically". Here are their 4 benefits:

1. Increased Profits


2. Reduced Marketing Costs


3. Greater Trust and Credibility


4. Reduced Competition


Here are 4 more benefits of finding your niche:


5. Content Marketing Is An Option.


6. Easier To Become An Authority.


7. Winning Hearts & Minds More Likely.


8. Coherent Multi-Channel Possible & Cheaper.


No one can effectively content market to more than about 3 things. The fewer things you want to become an authority on, from Google's perspective, the easier it is to understand you.

Google's "spider" deals in math. If your "math" is consistently about X then you stand a chance of becoming an authority on X. Authority status is earned not created. By narrowing your content marketing to a niche or even a niche of a niche you may WIN where you had no chance of winning further up the food chain.

Today’s marketing demands people love you with the expression of that love being their willingness to use their personal brand in your favor. The trap is the more you want to be loved the less likely you are to be loved,


so narrowing your niche and being true to your expertise, passion and love makes it more likely those values will be returned by customers.

Coherence is an overlooked benefit of narrowing your focus.


Coherence in this crazy multi-channel world is a challenge. Your marketing needs to live on a website, social networks, email marketing and video marketing to name just a few of the “channels” a contemporary business demands. Coherence of message and channel is easier when your narrowcast.  


Via Stefano Principato, massimo facchinetti
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Entreprise Peinture Deco's curator insight, February 13, 2014 6:02 AM

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malek's curator insight, February 13, 2014 6:14 AM

Coherence is a flashy word.

Let's remember the fact  that for each digital marketing solution you must come with specific data collection JavaScript tag language, then define terms differently as to what constitutes a visitor, a page, an event, a conversion, shopping cart activity, or transactions

No wonder Marty points here to the huge advantage of niche marketing in this coherence dilemma.

Go Viral Exposure's curator insight, February 14, 2014 12:19 PM

Here´s a good post about the Benefits of Niche Marketing http://buff.ly/1bvuC5A by #kristamoon

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How Compete with Amazon? New @Curagami Forum

How Compete with Amazon? New @Curagami Forum | Curation Revolution | Scoop.it

Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo. 

Be sure to weigh in with your ideas on our new Curagami forum! 

Discover ways to compete with Amazon:
http://www.curagami.com/forums/topic/how-smbs-can-compete-with-amazon/ 

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