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Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | Curation Revolution | Scoop.it

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here http://sco.lt/7Pci1p). Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.


Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  

 

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Damien Hirst and the Rise of Artrepreneurs - Curagami

Damien Hirst and the Rise of Artrepreneurs - Curagami | Curation Revolution | Scoop.it

Shark Boy & Rise of Artrepreneurs
Damien Hirst and the Rise of Artrepreneurs is about how one artist blew up the art world's indentured slavery & now Damien Hirst is changing retail and manufacturing.

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Sign of the Times Community Flipboard - Curagami

Sign of the Times Community Flipboard - Curagami | Curation Revolution | Scoop.it

Times They Are A Changin'
We wondered if we could write a digital marketing parable using Dylan lyrics. Turns out you can. In fact we bet  you could tell just about any story with Dylan lyrics. 

This post introduces our new Sign of the Times (SOT) community Flipboard. It isn't a community unless you contribute too. Sign up on Curagami. 

http://www.curagami.com/sign-times-flipboard/ 


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Marketing’s Truth Problem

Marketing’s Truth Problem | Curation Revolution | Scoop.it

Marketing's Truth Problem is about how to rebuild customer trust by building community, being authentic & using "new tools" to connect, serve and empower customers, collaborators & brands.

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5 Keys to Creating Customer Evangelists

5 Keys to Creating Customer Evangelists | Curation Revolution | Scoop.it
To reach new customers through word of mouth marketing, you have to first work on creating customer evangelists
Martin (Marty) Smith's insight:

5 Keys To Creating Community
A friend sent me this post since he knows I've been up on this soapbox for several years now. The 5 Critical Success Factors (CSFs) they share include:

1. Establish An Emotional Connection
2. Keep Customers HAPPY
3. Create A Platform where customers can communicate
4. Be helpful and "of service" to your customers
5. Take action on Feedback (i.e. VALUE IT)