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Blue Dogs Tips In Viral Marketing via NEW & Improved ScentTrail Marketing

Blue Dogs Tips In Viral Marketing via NEW & Improved ScentTrail Marketing | Curation Revolution |
Artist George Rodrigue Painted his last blue dog last week, but the "blue dog" virus lives on sharing valuable viral marketing lessons.
Martin (Marty) Smith's insight:

Loved that little blue dog. He was so present, so curious and supportive. Cajun artist George Rodrugue painted his last blue dog last week, but he is with us still.

Rodrigue's blue dog teaches valuable lessons in how to create a cultural myth, a meme that builds on itself, is unforgettable and fun:

  • Arresting visual images help.
  • When you find the icon let it get GOOD to you.
  • Fun mixed with mystery and irony works well.
  • Good creation story is important.
  • When in doubt, paint it BLUE.
  • Let your icon become THEIR icon.
  • Turn a pattern on its head a little.

Finally moving away from the blog I started in 2007 to learn about how Google treated content marketing. Long strange trip that saw its share of blue dogs. Thanks for the nearly 100,000 visitors, hundreds of great comments and fantastic shares. 

Like Rodrigue I couldn't have gotten HERE without a lot of help. Now that we are HERE time to let THERE go like a blue dog's ghost.  


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Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution |

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym


Find more here 

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Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution |

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

Vote Here: 

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