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Wall Street, A Texan & A Thief: Porsche Exhibit At NCMA

Wall Street, A Texan & A Thief: Porsche Exhibit At NCMA | Curation Revolution | Scoop.it
An estimated 2,500 visitors streamed through the museum’s first car-focused show Friday, and it is expected to count more than 100,000 visitors before it closes in January.
Martin (Marty) Smith's insight:

It was straight out of Ferris Bueller. When the Smiths moved from Dallas to Greenwich, a big Wall Street bank bought my dad's company, neighbors must have wondered who let Jed Clampett loon up his truck and moved to Beverly (lol). 

The Lincoln had to go. My father faced a dilemma. Lose everything that defined him including his car, cowboy boots, hat and accent or sell the one and use the other. He sold the Lincoln and purchased his first Porsche Targa. 

The "straight out of Ferris Bueller's Day Off" part is my father loved the car. He almost did polish it with a diaper. I was away at prep school and so wouldn't end up driving until well into college. 

Even if I had a license I couldn't imagine driving the Targa (never did in fact). My 16-year-old brother, on the other hand, liked to spin the car around Greenwich High when our father was out of town. 

I asked my brother how he never got caught and listened rapt as he explained how to put the car back in its proper place for twenty minutes. The seat had to be just so, correct tapes in the deck (lord knows my brother didn't listen to the same music as dad) and about 50 other things that had to be right or my father would have done to my brother what Beuller did to that amazing car in the movie.

Ferris and my brother have the right idea. Cars, even "art cars" are meant for driving since that is where their art comes to life whether Jed Clampett or a thief is behind the wheel.   

 

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The Rise of Q&A Marketing - Curagami

The Rise of Q&A Marketing - Curagami | Curation Revolution | Scoop.it

Rise of Q&A Marketing

One of the biggest trends we've seen in 2017 is the Rise of Q&A Marketing. It's not hard to see why either. Amazon's Echo and Google Home point to the coming Internet of Things (IOT).

 

Once that tsunami hits Google's currency - searches fueled by questions and answers - becomes universal, ubiquitous, and demanding. New information architecture and really understanding what "responsive design" and "mobile first" really means is the least of what we'll need to understand as our content marketing and websites become crowdsourced platforms.

http://www.curagami.com/rise-of-q-a-maketing/ 

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