Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's fires are complex and intertwined requiring specialized cross functional teams to extinguish called Hellfighters.
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Beating Amazon with Emotions
* Be Vulnerable and Tell Stories
* Conversations not Lectures
* Money is not the Objection
Add your tips on how to beat the Big A here: http://www.curagami.com/beating-amazon-emotional-intelligence/