Online Audience Optimization
Great post on What's Next now that optimization for SEO is dead and gone. if OAO sounds like personals, stories and UGC (User Generated Content) are going to be important I agree.
Here are the nine pillars of OAO outlined in the post:
1. Focus on the brand
2. Be consistent and clear about your strategy and purpose,
3. Cast a wide net
4. At the same time, cast a targeted net.
5. Encourage audience participation
6. Employ engagement mechanics and gamification techniques.
7. Integrate your mobile strategy
8. Don’t obsess about keyword density
9. De-emphasize metatagging