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Digital First Business Implications - Atlantic BT

Digital First Business Implications - Atlantic BT | Curation Revolution | Scoop.it
Even brand powerhouses like Marty's old employers M&M's, P&G must realize what happens online today is most important product in a digital first world.
Martin (Marty) Smith's insight:

After scooping a Neil Ferree post about lawyers needing to accept content and social marketing I realized my 2008 Infinite Inventory, Moore's Law, Saving Ford ScentTrail Marketing post didn't go near far enough. 

This post is about difficulty of powerful branded manufacturers and widget makers have with embracing that the most important product they created today was digital and online. If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation. 

Digital First is a revolution, a revolution that never slows for anyone to catch up or understand. This revolution only knows one speed - FASTER and only happens in one time NOW.

 

Neil's post made me smile because if lawyers, traditionally the antelope at our Internet marketing waterhole, are beginning to understand the need for content marketing supported by social media surely the 7th sign is here. Better stock up on canned goods, water and plenty of content and social media marketing if we want to survive :).  

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lorrinda's curator insight, November 7, 2013 4:22 AM

"If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation"  --having a strong digital footprint is critical

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Social Media Infographic Inspired by Oracle - Curagami

Social Media Infographic Inspired by Oracle - Curagami | Curation Revolution | Scoop.it

Social Media Marketing - Oracle Gets It Do You?

Oracle's white papers, linked from this Curagami post, inspired us to create an infographic. Oracle may be the biggest vendor we know of that gets the emotional, connective and conversational nature of social media marketing. 

Oracle only has half the evolving world as we see it - they are still missing community and gamification. We hope it takes Oracle at least a year to catch up since they are a bellwether for everyone else. 

Great reads and seeing Oracle understand this much about how social marketing really works should create a sense of urgency. If Oracle is HERE now can the world be far behind on community and then community shock in your business category? 

Answer: No. 

BTW, link at the bottom of the infographic goes to Oracles landing page. Our page featuring this infographic is here: http://www.curagami.com/social-media-infographic/ 

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Heroes, Games, Adventure - Community In A Box in 3 Words & 4 Slides #ciab

Heroes, Games, Adventure - Community In A Box in 3 Words & 4 Slides #ciab | Curation Revolution | Scoop.it

Community In A Box in 3 Words & 4 Slides
Is your content about HEROES? Is your content an adventure your customers want to take? Does your content create sustainable community winning hearts, minds, and loyalty? Community In A Box helps with all of that :). Martin


https://www.behance.net/gallery/37058357/Community-In-A-Box 

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Little Girl Blue - 5 Marketing Tips from #JanisJoplinPBS - Curagami

Little Girl Blue - 5 Marketing Tips from #JanisJoplinPBS - Curagami | Curation Revolution | Scoop.it

5 Marketing Tips from PBS
American Masters was masterful last night. Their presentaton of Little Girl Blue, a documentar about Janis Joplin, told a story we all know in new ways, with depth, emotion and power. Here are 5 marketing tips from PBS on display last night:

* Create Insanely Great Content 

* Find and Share the Hero's Journey

* Include Experts

* Do the Ken Burns Thing

* Digitally Listen in Real Time


Grab any two of those digital marketing tips from PBS and your next post, video or Tweet will rock the house like Little Girl Blue

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