Curation Revolution
Follow
Find
46.1K views | +32 today
 
Scooped by Martin (Marty) Smith
onto Curation Revolution
Scoop.it!

Why All Marketing Is Personal Now - ScentTrail Marketing

Why All Marketing Is Personal Now - ScentTrail Marketing | Curation Revolution | Scoop.it

Love Is The Killer App

If Will Dean's, CEO of Tough Mudder, recent statement, "Experience is the new luxury good," is correct then all marketing is personal now. Days when presence was enough are over.

If Will Dean is right and so all marketing is personal Faith Popcorn's famous statement about brands needs modification too. Popcorn, the marketing master and author, famously aid, "People don't BUY brands they JOIN them".

In this post I modified Popcorn's statement to fit our social, mobile and connected marketing revolution times to, "People don't BUY brands they LOVE them". Love, it turns out, is the killer app.

Note, added a great related infogrpahic from the startup @HaggleApp now in beta (http://sco.lt/5Ssikz).

more...
Martin (Marty) Smith's comment, June 9, 2013 10:45 AM
Thanks for the comment Francis. Not sure I agree with the idea of "wasted". Since consumption is so easily within our control those sharing don't have to find an audience. I've done extensive analysis on what kind of information creates an audience and negative doesn't work nearly as well as positive. This doesn't mean there isn't an audience for both just that we prefer stories of HOPE. Increasingly the more personal the story the more support or engagement it creates. Let's amend that to say the more positive and personal the story the more successful. Marty
Martin (Marty) Smith's comment, June 10, 2013 8:09 PM
Good comment Francis and you are onto what Popcorn meant. That people join meaning and so a brand with meaning creates itself. Pity the poor brand whose meaning is hollow, perceived as non-relevant or uncaring. Benjamin Moore just launched a perfect example of social branding and joining today with their Main Streets Matter campaign. Aligned to their brand, well executed and a perfect example of how a company can "humanize" itself so thousands (perhaps millions) will "join".
Curation Revolution
Curation is the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

E-commerce Broken & Branding Is BS...But - Curagami

E-commerce Broken & Branding Is BS...But - Curagami | Curation Revolution | Scoop.it

Sindhya Valloppillil's Revelation
E-commerce Is Broken & Branding Is Bullshit riffs Helix CEO Sindhya Valloppillil's in Business Insider. Sindha's ideas about why many merchants and investors don't understand e-commerce 3.0 are among the best we've read. 
 

What do you think e-commerce 3.0 will look and feel like? What are your favorite sites? 

http://www.curagami.com/e-commerce-broken-branding-is-bullshit-but/?v=7516fd43adaa

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Anne Truitt Minimalist Arist Video

Anne Truitt Minimalist Sculptor
Stumbled on Anne Truitt's great sculptures today. Was so blown away I creatd a quick (less than a minute) tribute video.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Is Red Bull The Top Content Marketing Company in the World? - Jeffbullas's Blog

Is Red Bull The Top Content Marketing Company in the World? - Jeffbullas's Blog | Curation Revolution | Scoop.it
The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?
Martin (Marty) Smith's insight:

We answered this question in the affirmative in a siilar post for @ janlgordon Curatti blog in 2014: http://curatti.com/red-bulls-branding-lesson-media-companies-now/ 

http://curatti.com/red-bulls-branding-lesson-media-companies-now/

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

West Texas Blizzard - Save Lives With Social Media - Curagami

West Texas Blizzard - Save Lives With Social Media - Curagami | Curation Revolution | Scoop.it

Stuck In Mobile With Memphis Blues Again
I'm stuck in Van Horn West Texas thanks to the day after Christmas blizzard. Stuck also because the highways (I10 and I20) have been closed. This experience made are realize something important every brand manager and web team needs to know.  

How would you answer this question, "What 3 things are you doing to connect with customers in real time in 2016?" If "mobile" isn't part of at least 2 of your answers you aren't ready for 2016. TxDot, the Texas Department of Transportation, isn't ready for 2016 and this post shares why. 

Post also shares ideas on how to connect such as:

  • Assign A Social Media Master – Someone responsible for aggregating ALL social information about an event and sharing across platforms
  • Create Event Hashtags – Create hashtags such as #dec15i10i20 to FORM a community then aggregate from multiple sources using YOUR event hashtag
  • Live Video and Photo Feeds – Why can’t we SEE the problem and then the resolution? Seeing = believing and seeing the parking lot that I-10 became east of Van Horn would reduce the number of motorists driving toward the abyss.

 

Learn more about how your company, team and brand can win in an emergency by curating content and developing community in real time. 

 

more...
Mikko Hakala's comment, December 29, 2015 3:40 PM
Strong importance of mobile expected also from the technology side: https://agenda.weforum.org/2015/11/these-technologies-are-shaping-the-future
Scooped by Martin (Marty) Smith
Scoop.it!

5 Cool Content Marketing Tools & How We Use Them via @Curagami

5 Cool Content Marketing Tools & How We Use Them via @Curagami | Curation Revolution | Scoop.it

5 Cool Content Marketing Tools shares how we use Scoop.it, Haiku Deck, Paper.li, Gplus & Pinterest to create, test and improve Curagmai's content marketing. Tools discussed:


@Scoop.it

@Scoop.itHaiku Deck
Paper.li
GPlus

Pinterest 


Learn why we love these 5 content marketing tools:


http://www.curagami.com/5-cool-content-marketing-tools/?v=7516fd43adaa

more...
No comment yet.