Love Is The Killer App
If Will Dean's, CEO of Tough Mudder, recent statement, "Experience is the new luxury good," is correct then all marketing is personal now. Days when presence was enough are over.
If Will Dean is right and so all marketing is personal Faith Popcorn's famous statement about brands needs modification too. Popcorn, the marketing master and author, famously aid, "People don't BUY brands they JOIN them".
In this post I modified Popcorn's statement to fit our social, mobile and connected marketing revolution times to, "People don't BUY brands they LOVE them". Love, it turns out, is the killer app.
Note, added a great related infogrpahic from the startup @HaggleApp now in beta (http://sco.lt/5Ssikz).