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Surprise Is Still the Most Powerful Marketing Tool - HBR

Surprise Is Still the Most Powerful Marketing Tool - HBR | Curation Revolution | Scoop.it
Big Data's great, but it can rob your brand of serendipity.
Martin (Marty) Smith's insight:

HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE.

The warning shot is if we market ONLY to what we see in our data we become increasingly predictable. We KPI surprise OUT of our thinking and marketing.

Great article on how to build positive surprise into your marketing process and thinking.

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Beating Amazon with Emotional Intelligence - Curagami

Beating Amazon with Emotional Intelligence - Curagami | Curation Revolution | Scoop.it

Beating Amazon with Emotions
This Curagami post answers our most frequent question - how can the little guy compete with the Big A? We share 4 marketing tips to beat Amazon with emotions including:

* Be Human

* Be Vulnerable and Tell Stories

* Conversations not Lectures

* Money is not the Objection

 

Add your tips on how to beat the Big A here: http://www.curagami.com/beating-amazon-emotional-intelligence/ 

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