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How To Create Product Principles (aka Product Manifesto) for Product Managers

How To Create Product Principles (aka Product Manifesto) for Product Managers | Curation Revolution | Scoop.it
Example of best practice to create a Product Manifesto or Product Principles to guide product development.
Martin (Marty) Smith's insight:

Inspired Helping Cure Cancer
I'm reading Marty Cagan's book Inspired to help create http://www.curecancerstarter.org. Marty is a founding partner of the Silicon Valley Products Group and book is excellent.

Why would a Consumer Products Goods brand marketer who has created more than 10 products need to read a book about inspired product creation? Two reasons including being a marketer today means you never STOP learning and I've never created a TECHNICAL product.

Sure I created FoundObjects.com (now RIP sadly) in 1999, but life was so different THEN than now. Getting Marty's take on the process of creating a product in today's social, mobile world is helping wrap my mind around the task at hand.

This section on creating a Product Values Manifesto is something I will do for Cure Cancer Starter. This link actually goes to examples.

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Panicos Kamasia 's curator insight, April 28, 2013 9:27 AM

Example of best practice to create a Product Manifesto or Product Principles to guide product development.

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Damien Hirst and the Rise of Artrepreneurs - Curagami

Damien Hirst and the Rise of Artrepreneurs - Curagami | Curation Revolution | Scoop.it

Shark Boy & Rise of Artrepreneurs
Damien Hirst and the Rise of Artrepreneurs is about how one artist blew up the art world's indentured slavery & now Damien Hirst is changing retail and manufacturing.

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Sign of the Times Community Flipboard - Curagami

Sign of the Times Community Flipboard - Curagami | Curation Revolution | Scoop.it

Times They Are A Changin'
We wondered if we could write a digital marketing parable using Dylan lyrics. Turns out you can. In fact we bet  you could tell just about any story with Dylan lyrics. 

This post introduces our new Sign of the Times (SOT) community Flipboard. It isn't a community unless you contribute too. Sign up on Curagami. 

http://www.curagami.com/sign-times-flipboard/ 


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Marketing’s Truth Problem

Marketing’s Truth Problem | Curation Revolution | Scoop.it

Marketing's Truth Problem is about how to rebuild customer trust by building community, being authentic & using "new tools" to connect, serve and empower customers, collaborators & brands.

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5 Keys to Creating Customer Evangelists

5 Keys to Creating Customer Evangelists | Curation Revolution | Scoop.it
To reach new customers through word of mouth marketing, you have to first work on creating customer evangelists
Martin (Marty) Smith's insight:

5 Keys To Creating Community
A friend sent me this post since he knows I've been up on this soapbox for several years now. The 5 Critical Success Factors (CSFs) they share include:

1. Establish An Emotional Connection
2. Keep Customers HAPPY
3. Create A Platform where customers can communicate
4. Be helpful and "of service" to your customers
5. Take action on Feedback (i.e. VALUE IT)

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