Curation Revolution

Color Is MASTER of Us All Infographics:

Color and Conversion (here on Curation Revolution)

Color Cordination (http://sco.lt/7FcZ4T on Design Revoluiton)

Color Preference By Gender (http://sco.lt/6pO773 On BI Revolution)

Can We Predict The Future
I believe in our ability to predict the future at least as far as a website is concerned. Websites are like tiny plays with less improv than you might think. After enough math is run through the pipe you know where the water is going and how to make it dance.

This article argues the application of sabermetrics to the movies is an absurd affront and they might be right. What movie to make has many more movie parts than what a visitor to a website needs to see to convert.

In his Foundation Series Asimov created the idea of "Psycho-History". Society was so mathematically advanced it could determine the future in aggregate. I think a web's future can be determined too, again in aggregate. An individual may rogue out, but "VISITORS" as a class are predictable.

My story and sticking to it with the help of my favorite quant (Melinda Thielbar @Mthielbar ). Fascinating article on the other side here though.

Semantic Web & Future Of Everything
Great conversation going on via my friend @DavidAmerland's Google plus page about the future of the web. If you an Internet marketer words like "semantic" and "web" make you sit up and listen very, very carefully :). 

I won't repeat my extensive RANT here, but Semantic Web and the predictive analytics that go hand in hand is a favorite topic.  

Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing.

Impact of Google Authorship Study
Amazing, comprehensive study from @Jeffalytics on the impact of Google authorship. Their conclusions that YOU are becoming more important than any single website you contribute to is one important conclusion. There are many more including if you aren't using Google Authorship tags expect to be beaten to a pulp.

Another implication is BRAND your writers in addition to your website. The value of branded writers is you can apply their author rank anywhere and at any time for an immediate impact on SEO.  

Great conclusions at the bottom.
http://www.jeffalytics.com/google-plus-search-authorship/  

I followed up this Scoop with a brief post on ScentTrail Marketing sharing my best resource to LEARN about Google authorship and a handful of content strategy implications:
http://scenttrail.blogspot.com/2013/04/google-authorship-matters-jeffalytics.html 

Also wrote about the study on Google Plus and received one comment about the study's flaws. The study may have flaws, but it is helpful to do what I need to do - get the tags added. The over, what we stand to gain, is so much greater than the under, the cost of tagging, you would think adding authorship tags is a no brainer. Not so much as it turns out (lol).

Here is the Google Plus conversation:
https://plus.google.com/102639884404823294558/posts/45ZBpspdjKQ 

Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 

Had fun writing an update to one of my favorite books - The Cluetrain Manifesto. Here are highlights from the CoSoMo Manifesto:

* We (your customers) are POWERFUL beyond your wildest dream.
* Our (your customers') everyday needs are more than MET.
* Our (your customers') aspirational desires will never be satisfied.
* Greatness is the cost of the poker game you are playing.
* We can't tell You how to be GREAT, but sure know it when we see, feel or buy greatness.
* Our TIME is our most valuable resource, so don't waste it.
* We may know you better ONLINE than you know yourself, so be authentic and real.
* Together we are more powerful than either of us alone.

What about you? Have ideas we should add to the CoSoMo Manifesto? Share in comments and we will curate in. Marty

Brands Are Promises
Great share by my friend Phil Buckley (@1918). My favorite is the piece Pink shares, " I think a brand is a promise … a promise of what you can expect if you use the product or service, or if you engage in the experience." Indeed.

Inspired Helping Cure Cancer
I'm reading Marty Cagan's book Inspired to help create http://www.curecancerstarter.org. Marty is a founding partner of the Silicon Valley Products Group and book is excellent.

Why would a Consumer Products Goods brand marketer who has created more than 10 products need to read a book about inspired product creation? Two reasons including being a marketer today means you never STOP learning and I've never created a TECHNICAL product.

Sure I created FoundObjects.com (now RIP sadly) in 1999, but life was so different THEN than now. Getting Marty's take on the process of creating a product in today's social, mobile world is helping wrap my mind around the task at hand.

This section on creating a Product Values Manifesto is something I will do for Cure Cancer Starter. This link actually goes to examples.

After reviewing http://www.thefuntheory.com/ and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing. 

Turns out FUN is as elusive as viral. Here are my 5 Tips to Safely Create Fun Marketing: 

1. Create Personas.
2. Test, Test, Test.
3. Don't Try To Go "Viral".
4. Find FUN Out There. 
5. Have Some Fun Yourself. 

Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins.