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Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse

Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse | Curation Revolution | Scoop.it

Great post from @TMGmedia correctly defining the work horse of any content marketing - your BLOG. 

Martin (Marty) Smith's insight:

Don't Be Fooled, Blogs Rule Influence and Conversion

Social nets form a vibrating membrane of marketing communications. Social nets vibrate and bang off each other like bumper cars. Social signals are the confirming truth of the new SEO and so very important, but when it comes to conversion and sharable influence your BLOG rules. 

This post from @TMGmedia is very specific and helpful in reminding content marketers that blogging is about money. Social nets are moths to a light, needed and important but you won't be the only moth attracted to that flickering light. 

Blogs, especially blogs well supported by social media, create distinction and voice. There is only ONE company that sounds like YOU (hopefully that is true even if you have multiple authors writing for you). 

Resist the corporate tendency to smooth out all the edges and create a zombie voice. Distinct beliefs voiced with strength and confidence promotes shares and relationships. Be a human or accurately voice your company's human character.  

Remember to share as much as you preach and balance your approach (not all long posts, not all short posts). Do what fits the content and your discovery / message and do so with authenticity and honesty and your tribe will grow. 


Note: yes those are Magnetic Poetry Kit words, the cool gift item created by David Kapel the gift company I co-founded brought to market all thos years ago :).M

 

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E-commerce Broken & Branding Is BS...But - Curagami

E-commerce Broken & Branding Is BS...But - Curagami | Curation Revolution | Scoop.it

Sindhya Valloppillil's Revelation
E-commerce Is Broken & Branding Is Bullshit riffs Helix CEO Sindhya Valloppillil's in Business Insider. Sindha's ideas about why many merchants and investors don't understand e-commerce 3.0 are among the best we've read. 
 

What do you think e-commerce 3.0 will look and feel like? What are your favorite sites? 

http://www.curagami.com/e-commerce-broken-branding-is-bullshit-but/?v=7516fd43adaa

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Anne Truitt Minimalist Arist Video

Anne Truitt Minimalist Sculptor
Stumbled on Anne Truitt's great sculptures today. Was so blown away I creatd a quick (less than a minute) tribute video.  

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Is Red Bull The Top Content Marketing Company in the World? - Jeffbullas's Blog

Is Red Bull The Top Content Marketing Company in the World? - Jeffbullas's Blog | Curation Revolution | Scoop.it
The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?
Martin (Marty) Smith's insight:

We answered this question in the affirmative in a siilar post for @ janlgordon Curatti blog in 2014: http://curatti.com/red-bulls-branding-lesson-media-companies-now/ 

http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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West Texas Blizzard - Save Lives With Social Media - Curagami

West Texas Blizzard - Save Lives With Social Media - Curagami | Curation Revolution | Scoop.it

Stuck In Mobile With Memphis Blues Again
I'm stuck in Van Horn West Texas thanks to the day after Christmas blizzard. Stuck also because the highways (I10 and I20) have been closed. This experience made are realize something important every brand manager and web team needs to know.  

How would you answer this question, "What 3 things are you doing to connect with customers in real time in 2016?" If "mobile" isn't part of at least 2 of your answers you aren't ready for 2016. TxDot, the Texas Department of Transportation, isn't ready for 2016 and this post shares why. 

Post also shares ideas on how to connect such as:

  • Assign A Social Media Master – Someone responsible for aggregating ALL social information about an event and sharing across platforms
  • Create Event Hashtags – Create hashtags such as #dec15i10i20 to FORM a community then aggregate from multiple sources using YOUR event hashtag
  • Live Video and Photo Feeds – Why can’t we SEE the problem and then the resolution? Seeing = believing and seeing the parking lot that I-10 became east of Van Horn would reduce the number of motorists driving toward the abyss.

 

Learn more about how your company, team and brand can win in an emergency by curating content and developing community in real time. 

 

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Mikko Hakala's comment, December 29, 2015 3:40 PM
Strong importance of mobile expected also from the technology side: https://agenda.weforum.org/2015/11/these-technologies-are-shaping-the-future
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5 Cool Content Marketing Tools & How We Use Them via @Curagami

5 Cool Content Marketing Tools & How We Use Them via @Curagami | Curation Revolution | Scoop.it

5 Cool Content Marketing Tools shares how we use Scoop.it, Haiku Deck, Paper.li, Gplus & Pinterest to create, test and improve Curagmai's content marketing. Tools discussed:


@Scoop.it

@Scoop.itHaiku Deck
Paper.li
GPlus

Pinterest 


Learn why we love these 5 content marketing tools:


http://www.curagami.com/5-cool-content-marketing-tools/?v=7516fd43adaa

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Content Marketing: Link Lessons From Curagami Top 10 Posts

Content Marketing: Link Lessons From Curagami Top 10 Posts | Curation Revolution | Scoop.it

Link Lessons
Inbound Links can teach you a lot about content marketing.  This post shares lessons from Curagami's Top 10 Posts including:

* Surf Waves Don't Create 'em

* Know Your 80-20 Rules

* Write What You Know & Tell Stories

Learn more lessons from Curagami's 8,000 links in:
http://www.curagami.com/link-lessons/?v=7516fd43adaa  

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