Christo is an artist whose ideas change hardened skeptics. How do we lucky few Internet marketers become Christo? How can our ideas slouch toward BIGNESS?
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
SIGN UP
Attract your communities of interest by sharing ideas that matter
Scoop.it Score
90
Visitors
Loading...
Updated
Today
Created
May 18, 2011
Created by
Scoops
1501
Reactions
9267
Edit Tag
Follow
|
Scooped by Martin (Marty) Smith onto Curation Revolution |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
 Your new post is loading...
Scoop.it!
**** Been there done all of this. Marty
Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”
Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:
“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”
Read more: http://bit.ly/HYPJHs Via Martin Gysler, Khaled El Ahmad Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
Join New Media Leaders
When my friend Phil Buckley asked me to join his new age Internet marketing think tank - New Media Leaders - my first thought was COOL!.
New Media Leaders (or as Iike to think of us New Riders of the Purple Sage) Include:
@1918 Phil Buckley - Best SEO I know.
@ MarkTraphagen - Recognized G+ Expert around the world.
@CommsNinja Amy Lewis - Community Evangelist for Cisco
@ScentTrail (me) - Atlantic BT Marketing Director & Content Marketer
Phil's idea, one I agree with and embrace, is the sum of our Internet marketing parts is greater than the whole.
My first post to this unique collective is Why Big Internet Marketing Ideas Will Rule:
http://newmedialeaders.com/ideas/why-big-marketing-ideas-rule-343/
Stay Tuned :).