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We were more fascinated by our SEO game's rules than why we were playing then a giant snapped his fingers and Daniel Pink's new mind prediction was true.
Facebook vs. Google & The New SEOFacebook becoming the #1 web destination is as much a VOTE for something (content and content curation) as against something (Google).
There will be a day when Google is as powerful in social networking as Facebook. People laugh at G+. I don't. I LOVE under valued tools because then I get to BUY LOW and SELL HIGH. Wrote this piece as Facebook's traffic line crossed Google's. You can see that infogrpahic here:Facebook vs. Google Infographichttp://allfacebook.com/google-vs-facebook_b19556 If it feels like that event is bigger than it seems I agree. Facebook becoming the web's top destination is a statement about how TRUE Daniel Pink's book A Whole New Mind is and will be. Couldn't resist sharing thoughts on such a momentous event. http://www.atlanticbt.com/blog/content-kings-and-right-brainers-facebook-vs-google/
Are you sure you want to delete this scoop?
Rescooped by John van den Brink from Curation Revolutiononto AtDotCom Social media
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...Marty Note (here is comment I wrote on Dr. V's blog)
Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.
Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.
I was taught NOT to pass through links on Scoop.it early on by the great curator Robin Good. Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.
Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.
For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.
When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.
This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.
So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.
To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.
MartyAdded to G+ toohttps://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp
20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :@Robin Good
@Ana Cristina Pratas
@Brian Yanish - MarketingHits.com
@The Fish Firm
@Cendrine Marrouat - www.socialmediaslant.com
A really good one !
Twitter being my favorite curation tool, it's always good to add good people to follow
Group boards on Pinterest can be your secret to increased followers, improved engagement, and reaching a larger audience with less effort.Marty NoteGreat Curation Revolution suggestion from my friend Bill Gassett (@MassRealty). I love group boards too because they crowdsource great Pinterest content. My Group Board include:King of Pinterest (2,047 followers, 121 contributors)http://www.pinterest.com/scenttrail/king-of-pinterest/ Queen of Pinterest (3,290 followers, 325 contributors)http://www.pinterest.com/scenttrail/queen-of-pinterest/ Love these boards since the share GREAT stuff and my work load GOES DOWN even as they get better. One caveat is Pinterest can be strange about allowing you to invite contributors. I could easily have 1,000 contributors to both boards if Pinterest didn't have such a tight and strange grip on the invite reins.
It's never a great idea to blindly follow trends, but it's good to know what they are. It's kind of similar to the old maxim that 'you have to know the rules to break the rules'. But in fractured and disjointed world, working out what the latest visual design trends actually are can be difficult.
Some of these trends we are seeing over and over, but "filtered" is new to me. Glad to see the death of "sock" photos. Those Stepford pics have to go .
Free Internet Consulting Saturdays asks SMBs & people who want to learn Internet marketing to join a FREE Q&A lunch each Saturday at Saladelia Cafe.
Today @SaladeliaCafe on University in Durham, NC11 - 2 Bring your web consulting and web design questions.
Turned this morning's Ecom Revolution tweet into an infographic.
Tip #1: Always include a server URL and social share widgets.
I love the size of the Call-to-Action (CTA), but blue copy on orange wouldn't be my first choice since it makes the button hard to read.
Tip #2: Make your FORM easy to fill out and only ask for things you REALLY need (name, email). I can't share the email because there is no social share widgets and there isn't a "Can't see this email, see it on the web" option. Always include social share widgets above the fold and include a server based email URL since that is what most publishers will share. Tip #3: Big CTAs with clearly contrasting colors. The email, the one I can't show you because there is no URL, goes on and on and on. Never do that. Never share more than a single idea in an email. No one reads your emails the way you do. People have LIVES and when you put 8 things in an email with a long scroll you look out of touch with real people. Not a good thing. Tip #4: Never market more than one thing in an email. The subject line lives within my 7 word rule "
Saavy Social Media: From Facebook to TwitterNot a bad subject line except for the spelling. Ouch! Little things undercut credibility. Little things like a site called CIO White Papers misspelling savvy.Tip #5: Check Your Spelling before you mail 50,000 people.
Sharing is the "magic beans" of content marketing. Sharing starts the train,but there are ways to share that help generate more shares. This post includes 4 Sharing Tips:* Give Expertise Away. * Following Is Currency, Spend It. * Presence Makes You Real. * Trust in Karma of the Share.If you plant these magic beans your content marketing will reach for the clouds. Just make sure to run for the hills if you year, "Fee-Fi-Fo-Fum".
Excellent. Sharing is vital to content marketing and it's not as easy as it seems: "Trust is hard"
Diana Vreeland - The Eye Must Travel MovieThis movie about former Vogue editor Diana Vreeland is fascinating. Stay with it as it begins slow, but it picks up momentum and ends up sharing some secrets only a Vogue editor of Vreeland's statue could ever know such as:* When Truth & Legend Conflict, Print the Legend.* Don't depend on others to create "legends", create epics yourself. * Editing means creating something readers "can't get at home". * Travel shifts your paradigm, so travel far and wide. * Visuals must STOP and shout LOOK AT ME (never boring). * KEEP GOING, never slow down or stop.
That last bullet speaks to Vreeland's firing from Vogue and ending up at MET as a Special Fashion Consultant for the Met's "Costume Institute" at 70.
These tips, of course, depend a lot on the industry you are in, whether you need to be trusted (esp. that legend thing), but a good read.
Bill Gassett & Crowdfunding Real EstateGreat call about crowdfunding real estate yesterday with @Bill Gassett. Bill is a leader in the use of social media, blogging and G+ for realtors. Bill explained that his business tends to be mercenary - they don't inter-link. Bill does and that is why he has thousands of followers on G+ and his other social nets. I introduced Bill to Scoop.it and he loves it. Next journey we will take together is to add #crowdfunding to his real estate site: http://www.maxrealestateexposure.com/ CrowdFunde now has 4 partners with one pending. Instead of STOPPING we are going to increase the number of beta partners from 5 to 10. We haven't found a 501c3 nonprofit yet and the more content we have flowing through the engine fast the more CrowdFunde's rising content marketing and crowdfunding tide will help create scale. SO, our Partner SEARCH is still ON! Learn more details here:http://crowdfunde.com/crowdfunde-partner-contest/
Read on to find out generalist woes, specialist advantages, and 4 benefits to a defined marketing niche.. Marty NoteThis post includes 4 benefits of "Niche Marketing" or focusing your business on a segment or persona group that may have emerged "organically". Here are their 4 benefits:
1. Increased Profits
2. Reduced Marketing Costs
3. Greater Trust and Credibility
4. Reduced Competition
Here are 4 more benefits of finding your niche:
5. Content Marketing Is An Option.
6. Easier To Become An Authority.
7. Winning Hearts & Minds More Likely.
8. Coherent Multi-Channel Possible & Cheaper.
No one can effectively content market to more than about 3 things. The fewer things you want to become an authority on, from Google's perspective, the easier it is to understand you. Google's "spider" deals in math. If your "math" is consistently about X then you stand a chance of becoming an authority on X. Authority status is earned not created. By narrowing your content marketing to a niche or even a niche of a niche you may WIN where you had no chance of winning further up the food chain. Today’s marketing demands people love you with the expression of that love being their willingness to use their personal brand in your favor. The trap is the more you want to be loved the less likely you are to be loved,
so narrowing your niche and being true to your expertise, passion and love makes it more likely those values will be returned by customers.
Coherence is an overlooked benefit of narrowing your focus.
Coherence in this crazy multi-channel world is a challenge. Your marketing needs to live on a website, social networks, email marketing and video marketing to name just a few of the “channels” a contemporary business demands. Coherence of message and channel is easier when your narrowcast.
Bienvenue chez Entreprise Peinture Déco, Plus de 20 ans d'expérience Devis Travaux Rénovation Peinture à Ris-Orangis 91130 www.entreprisepeinturedeco.fr/.../devis-travaux-peinture/devis-ravaleme... Devis Travaux Renovation Peinture à Ris-Orangis 91130,Artisan Peintre pour pose de papier peint,revêtement sol,mur,ravalement de façade ma maison.
Coherence is a flashy word.
No wonder Marty points here to the huge advantage of niche marketing in this coherence dilemma.
Here´s a good post about the Benefits of Niche Marketing http://buff.ly/1bvuC5A by #kristamoon
CrowdFunde is a cool new tool that combines crowdfunding and content marketing to help marketers turn the gears of the new SEO. We have 2 "beta partners" and are looking for 3 more. Deadline is 2.28.14Learn Morehttp://crowdfunde.com/crowdfunde-partner-contest/
This looks like a great opportunity
Interesting to see how Marty's idea will evolve. Mixing crowdfunding with content is worth a trail.
CrowdFunde may be NEXT generation of content marketing. Not if we don't create some BELIEF. Big test Monday 2.10.14 as we pitch Triangle Startup Factory.
Thanks to friends who wrote notes to Chris, Dave and Triangle Starup Factory after I TOASTED last week's phone interview. Wouldn't be pitching CrowdFunde next week without FOMs (Friends of Martin's). You Guys ROCK!Wish us LUCK.
Making Warby Parker's Annual Report VISUAL As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here http://sco.lt/7Pci1p). Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts: 1. Be Visual. 2. Show YOUR Personality.
3. Only share NEWSWORTHY news.
4. Let People See Your Engine (able to look behind the curtain).
5. Focus on and Feature Your POEPLE.
6. Make IT Easy To Share (and IT is everything).
7. Present DATA in context.
8. Don't forget the TANGENTIAL. 9. Share the LOVE. 10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.
11. Share VALUES.
12. Pat yourself on the BACK every now and again. My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.
Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Wow, this may be the most detailed post I've read about blogging. Stay wit it and you will discover amazing blogging tips. For once "ultimate" is a well deserved title.
Super comprehensive guide.
Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.
You now understand that you have to deal with how your customer chooses to consume your content but what do they really want? Whether you’d like to believe it or not, a mobile user will do all of the same things they’d do on a desktop as long as YOU make it easy and seamless …
Great post from fellow Curatti Editor of Chaos Greg Hickman about the different needs, wants and desires of mobile customers. Timely for me as we begin to design http://www.crowdfunde.com .
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.
Marty NoteI Loved this Line "According to an Internet Retailer study, monthly referral traffic to e-commerce websites from Twitter, Pinterest, Facebook, and YouTube increased 42 percent, while the revenue generated from those visitors jumped nealry 63 percent."There has been a debate about social media and SEO. Google continues to insist SMM has no role in ranking. This is disingenuous because it isolates Google from its parts. Social media, as this infographic shows conclusively, helps with important Internet concepts like traffic, revenue and loyalty. Those are the "parts" that Google's continued claims that SMM doesn't impact rankings discounts. Everything impacts rankings. Everything that brings traffic to or back to a website impacts SEO rankings. It has to since that is the nature of the game we play.Good conversation breaking out on G+https://plus.google.com/102639884404823294558/posts/VG9kxyBLaAH
It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.
Stay in the race by grasping social media
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent em
Many of the content marketer positions (also occasionally called Blog Editor or even Content Engineer) are the first position of their kind within the company, showing a new trend in hiring someone to focus solely on content.
As the article suggests, content marketing is huge for 2014. Large and small companies are embracing it's importance. When you compete for business in 2014, you're wise to have the creation of content on your checklist.
Content marketing isn't just for the Big Boys, it's also suits well to the individual business owner, like myself, as a South Florida Real Estate Agent. If you choose not to sink, you'd better start swimming in the sea of content and start putting out content.
Piktochart is an easy infographic design app that requires very little effort to produce simple and high quality graphics. Create free infographics here.Marty (@Scenttrail) ReviewI used Piktochart yesterday to create an infographic to support my 5 Easy Email Marketing Tips (http://sco.lt/7T6pTF ). I am NOT a graphic designer, but I found Piktochart helped me think like one. Creation of my first "infographic", and I put infographic in quotes not to offend any true infographic pro, took about two hours. Piktochart's User Interface is excellent, intuitive and drag and drop friendly. At first I tried to do everything IN Piktochart. Then I noticed they have a robust import tool so I created a draft in the tool, took a screen shot, sized the screen shot up to their 600 x 400 and worked on it in photoshop. Piktochart, if you are reading this, you may want to make an export tool that is as easy to use as your import tool. If I could export a block at a time it would be ideal. Even when I was finished and published I manipulated some spacing of the infographic by selecting and moving blocks in Photoshop. The tool comes complete with icons like the bulls eye and pad. I couldn't understand how to color my fonts (their styling options seem to not come up the way they are supposed too) so I added the text color in Photoshop and important the resulting block overlaying what was there. My process made the graphic HEAVY since I had 2 copies of everything, so it would be great to export, work on a block in Photoshop, import it back in and then overlay on a blank canvas. The only way I can see to do that now is start over. Creating visual support for our blog posts is so important Piktochart is a great new tool for any content marketer / blogger. Interesting to note my infographic of 5 Easy Email Tips got 3x the views and shares of my written Scoop. We know the visual marketing revolution is upon us, so getting as good as someone like Mark Smiciklas (http://www.intersectionconsulting.com/ ). Piktochart is a great and timely tool! Highly recommended. Marty
A guided tour into Piktochart by a no-designer. You can't help but like the story behind the infographic.
You probably heard about the modern web design term at least once, but how can be used correctly with an online shop? What are the requirements?Marty Note (here is how I shake out on each of these recs)Big Hero Or Sliders Agree With Caveat!Depends on what you do immediately to the right or under your large hero. Hero's create HOT SPOTS on the right and immediately below, hot spots that convert and hot spots NO ONE uses (goofystupid). If you are running an ecommerce site you aren't selling the picture, but you do need the attention it can grab. Make sure you put a Call-To-Action to the right or immediately below. People don't like to click within a hero (especially a big one), so CTA below even if it is a restatement. http://www.charitywater.org/ Does a good job with a large static hero and a "can't miss" CTA with 3 critical links almost directly below the hero. & I DO NOT like sliders. Warmer Colors - AGREE!Websites are inherently COLD so warming them up with strong accent colors is a must. Remember to figure in the images you like to include. You can use more warm color if your images always have white backgrounds. If not, you may achieve "warmer" with images instead of needing to modify your design. Interesting Grids - AGREE!Thanks to Pinterest the GRID is getting creative. Grids are a great way to share a lot of information fast. Flat Design - Agree!The web doesn't do 3D well (yet), so flattening out your design can help make buying decisions easier. Include zooms if applicable and remember to ask your customers to share pics of your products on them or in their homes (great User Generated Content).
AnimationVine has me convinced there are ways to create animations that help and don't hurt, but be careful. An animation that doesn't stop (like Vine videos) can be obnoxious. I prefer giving control of animations to the click over auto-play. If someone ASKED to see the animation its different than if you just start playing it and it doesn't stop.
Mobile Friendly UI - Agree!Your responsive design must master the swipe, spin and scroll of the mobile experience. If your site isn't FUN and easy to spin, snip and buy from your customers won't. Spoke with a friend at lunch in the craft space today and her traffic is now HALF mobile, so make sure your content is FUN to use on a phone or pad and takes advantage of the mobile UI.
Marty NoteKudos for Mattel. They got outside their own box and have created a Barbie Swimsuit edition campaign sure to get lots of press. Is that enough to save Barbie? Not by half (lol). Last week I Scooped a post about how video games and mobile phones are destroying Mattel's dolls (http://sco.lt/5mzSmP) and momentary creativity won't change or alter that trend.
I fully agree with the economic view, the ease of using and transportation of virtual life.
But What was a four-year-old doing playing a game called Zombies vs Ninjas in the first place?
Unfortunately, our kids grow up dumped in a toxic combination of endless screentime, tacky and tedious toys, sexualised clothing, gender stereotyping and unhealthy foods.
Here are 7 Tips From MoMA Curator:
1. Focus on Goals
2. Have Empathy
3. Be Careful, Cautious and Selective
5. Provide Attribution
6. Understand What’s Timely and Trending
7. Have an Eye for a Great Title
and 3 From Scenttrail (Martin Marty Smith on Scoopit)8. Cast A WIDE Net, Curate Disparate Content.
9. Don't Forget OPC (Other People's Curation).
10. Use Rich Snippets to Consistently Theme Your Curation.Cast a "wide net" pulling seemingly disparate subjects into your curation using our curatorial skills to create connection and synergy. Don't forget the most powerful content on YOUR network is THEIR User Generated Content (UGC) and curation. Rich Snippets don't recreate the content wheel but do them your curation creating a consistent blanket of meaning and value.Added a comment about putting a title in front of a masterpiece in comments on Scoop.it:http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/
CrowdFunde Partner Contest - Only 2 LeftBy the end of the day CrowdFunde should have 3 of the 5 partners we are looking for before the end of February. One partnership is reserved for a 501c3 nonprofit, so there is only one partnership left for:* Doctor. * Lawyer (especially one who works with startups).
* Real Estate Broker. * B2C Ecommerce website. * B2B SaaS Seller. Learn Morehttp://crowdfunde.com/crowdfunde-partner-contest/
Marketing with help from weak signals, connections and social shares, has never been more important for C level support. Here's why and tips on how to get it in the NEW Scenttrail Marketing.
After 2 years Director Marketing for Triangle, NC's largest web design company Marty Smith left to start CrowdFunde. Here are his "inside baseball" tips on buying web design something everyone has to do these days. Loved this comment from my friend @malek
One word of anti-wisdom in conventional business.
"Buying Web Design Rule One: Never Spend In Advance of your ROI. Start with $10K, make $100K, spend another $10K, make another $50K, spend another"
Against all odds (personal experience and education), I buy into Marty's wisdom. Welcome to the wild west of buying a web design.
###What about you? What are your thought on buying web design?