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We were more fascinated by our SEO game's rules than why we were playing then a giant snapped his fingers and Daniel Pink's new mind prediction was true.
Facebook vs. Google & The New SEOFacebook becoming the #1 web destination is as much a VOTE for something (content and content curation) as against something (Google).
There will be a day when Google is as powerful in social networking as Facebook. People laugh at G+. I don't. I LOVE under valued tools because then I get to BUY LOW and SELL HIGH. Wrote this piece as Facebook's traffic line crossed Google's. You can see that infogrpahic here:Facebook vs. Google Infographichttp://allfacebook.com/google-vs-facebook_b19556 If it feels like that event is bigger than it seems I agree. Facebook becoming the web's top destination is a statement about how TRUE Daniel Pink's book A Whole New Mind is and will be. Couldn't resist sharing thoughts on such a momentous event. http://www.atlanticbt.com/blog/content-kings-and-right-brainers-facebook-vs-google/
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Rescooped by John van den Brink from Curation Revolutiononto AtDotCom Social media
An estimated 2,500 visitors streamed through the museum’s first car-focused show Friday, and it is expected to count more than 100,000 visitors before it closes in January.
It was straight out of Ferris Bueller. When the Smiths moved from Dallas to Greenwich when a big Wall Street bank neighbors purchased my dad’s company must have wondered who let Jed Clampett looned up his truck and moved to Beverly. The Lincoln had to go. My father faced a dilemma. Lose everything that defined him including his car, cowboy boots, hat and accent or sell the one and use the other. He sold the Lincoln and purchased his first Porsche Targa. The "straight out of Ferris Bueller's Day Off" part is my father loved the car. He almost did polish it with a diaper. I was away at prep school and so wouldn't end up driving until well into college. Even if I had a license I couldn't imagine driving the Targa (never did in fact). My 16-year-old brother, on the other hand, liked to spin the car around Greenwich High when our father was out of town. I asked my brother how he never got caught and listened rapt as he explained how to put the car back in its proper place for twenty minutes. Theat hat to be just so, correct tapes in the deck (lord knows my brother didn't listen to the same music as dad) and about 50 other things that had to be just so. Ferris and my brother have the right idea. Cars, even "art cars" are meant for driving since that is where their real art comes to life whether Jed Clampett or a thief is behind the wheel.
5 Internet Marketing SecretsSome of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.
5 Secret IM Tactics For 2014* Crowdfunding.
* Content Widgets. * Mobile First.
* Ecommerce. * Social Media. Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses". 5 Secrets Blog Post on ScentTrail Marketinghttp://bit.ly/IYZIo8 5 Secrets Haiku Deck http://bit.ly/1k6uJFu
Interesting is the notion of crowdfunding as a new marketing channel
If you're just getting started with social networking, here's a hard-earned lesson many veteran online networkers are still coming to terms with. Don’t follow back on social networks, just because.
Something most top e-retailers are missing bsed on our Social Study (featured in Is Ecom Stuck In Is The Mud earlier in the week on Curatti.com http://curatti.com/is-ecommerce-stuck-in-the-mud/ ) is the art of the follow back. @AnastasiaAshman shares the art of these tips on who to follow back and why with this excellent post.
"indiscriminate follow policy" ..what a loss of time and bandwidth !!
I follow because I come across a great mix of revelant information I would not find otherwise.
Martin (Marty) Smith:
"Something most top e-retailers are missing based on our Social Study (featured in Is Ecom Stuck In Is The Mud earlier in the week on Curatti.com http://curatti.com/is-ecommerce-stuck-in-the-mud/ ) is the art of the follow back.@AnastasiaAshman shares the art of these tips on who to follow back and why with this excellent post."
"...a decision with repercussions you’re going to have to deal with eventually if you want to benefit from your time on social networks..."
visit "thoughts of Harish magan in tumbler for more information
I prefer reading blogs. And you?
Here are 5 Quick and Easy Content Marketing Tips for Small To Medium Sized Businesses:* There Is No Them.* Email Market With Personas.* Create Q&A Content.* Conversations Not Lectures.* Have and Create FUN. This post is trending on ScentTrail Maketing with over 1,000 views now.
When the lit match of gamificaiton hits the exposed jet fuel of crowdfunding both will feed speed, scale and intelligence into the other. I've read the Forrester report that predicts 80% gamification failure by 2015 and have two thoughts. 1. 80% failure is about the normal Internet marketing "hit" rate.
2. That means 20% are going to win BIG, very big. The combination of gamification and crowdfunding is more likely than not to be in that 20% winner category.
Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found: * Critical that a new tool create community. * Haiku Deck demonstrates this idea with their feature gallery: http://www.haikudeck.com/gallery/featured and Scoop.it with their posting wall. * Community must scale in size and diversity. * Diversity creates community "intelligence". * Community intelligence helps monetize. * Money helps create new tools. * New tools help build community faster. and so on creating a positive virtual cycle. Tools can solve a problem like Haiku Deck (easy access to creative commons), plant a flag on an emerging trend (Scoop.it and Paper.li) and mashup scaled systems such as ZipCar.com.
Internet Marketing Start HereEven laggards realize the need to understand Internet marketing now. Knowing where and how to start can be intimidating. This post shares easy ways to create a website, blog and social media. Welcome to the show that never ends and feel akin to walking on the moon (at first). Soon you will get used to the feeling of weightlessness Internet marketing creates and learn to love the views.
Visual Juxtapositions Captures Attention Attention not cash is the most valuable "commodity" in the world. We can make more cash. We can't make more TIME. Attention is under attack. Most curate, read, create and share a variety of content online in a variety of ways daily. As you head closer to the key "branding demographic" of 18 to 34 the amount of CONTENT these "brand preferences not yet set" consumers process daily is staggering. If your visuals aren't stunning you aren't in the game. You may need more than "stunning". You may need strong visual juxtaposition to stop a swipe long enough to have your message read, shared or bought. Here are 3 tips for creating winning visual juxtapositions: * Align your juxtaposition to a key brand message. * More dramatic visual juxtapositions create greater stopping power, but you may notice engagement drop off (so keep Calls To Action simple and use high contrast). * Visual juxtapositions MUST pay off in copy and experience. This last tip is critical since a visual juxtaposition that has amazing stopping power and then is skimpy on relevance (either to the juxtaposition OR the reader) feels like "bait and switch" and can make those who stopped angry (don't typically want this). Imagine a horizontal line with "Low visual juxtaposition" on the left and "High Juxtaposition" on the right. As your visual juxtaposition heads toward a red line the demands on your content go up almost square the amount of juxtaposition. That's confusing so let's say it more simply. The more dramatic your juxtaposition the better your content must be. Don't think this means you must explain the juxtaposition immediately. Never explain your juxtapositions right off. The longer your push your explanation the more "attention tension" you create. Curious minds are looking for an explanation to your visual juxtaposition, an explanation you MUST give. I like to write copy AROUND the juxtaposition. Copy Example for the Mondrian Dessert (pictured above) 1911, Paris A new arrival didn't mind the cold windy August. He changed his name dropping an "a" to make the new name roll of French tongues easier. He wasn't mad for air races like everyone else. Things he cared for where rectangular and earthbound. Earthbound would be a debate with the Spaniard, but acceptable to the less volatile French painters (George particularly). Grey Tree sat on his easel. Broadway Boogie Woogie was a war and thirty years away. Can chocolate be "neoplastic"?
Piet Mondrian created the art movement De Stijl based on a simple grid. We create desserts based on a simple grid too. Our Mondrian Grid tastes like a 1911 Paris bistro.
Imagine sitting with friends spending an afternoon drinking coffee, arguing and sharing one more Mondrian Grid. Wishing this day would never end a robotic trill says a friendly goodbye to Paris, 1911. You decide to take a chocolate Mondrian Grid home and notice the box shares a story about an unusually windy August day in Paris long ago when the city was mad for air races and a handful of artists created a revolution in taste, culture and time. ***The greater the sense of time, place and mood copy builds the longer you can afford to delay the juxtaposition payoff. The Mondrian cake is a mild juxtaposition so my copy example can afford to go around the bend a little (the wandering first two paragraphs).Those wandering fist two paragraphs are more functional than they seem. I imagined the copy for a shop like Serendipity in NYC, a destination you go to as a "guilty pleasure" to escape the press of LIFE. Copy can communicate messages such as "guilty pleasures" and "escape" by wandering around a little. Note even in the wandering the factual base is correct if romantic (hey its Paris).
PSAdded a discussion about copy tone, rhythm and speed on GPlushttps://plus.google.com/102639884404823294558/posts/dDpmMM9mEaL
Cause marketing is popular, but is easy to do BADLY. This post outlines how Cause Marketing when added to a diversified Internet Marketing portfolio helps create a new and better form of "advertising" and the post includes a link to our new CauseMarketingBecause.com website. Atlantic BT BLog Posthttp://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ CauseMarketingBecause.comhttp://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/
How can content create Dylan's sense of space? How can stories confuse, thrill and teach? What your content's tone? Confident? Fun? Mysterious? Kind? Are words music? Do they sing off the page?Wait before you roll eyes and click away. Why create content? Writing is an intimate act, a share between siblings, a whisper in an early quiet dawn. Great content is calm. We read or listen because we must. Tangled Up In Blue.
While infographics are touted by some as wonderful examples of making information accessible, in today's Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead.
Great Rand Fishkinn Whiteboard Friday on why your marketing should think in terms of "visual assets" not infogrpahics.
Great VIDEO on INFOGRAPHICS. I agree 100% with Rand. I think infographics are mostly worthliess.
As an alternative, he recommends photos, charts/graphics, concept representations, comic/storyboards, and screenshots with explanations.
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Back in the stone age (2005), a talented search optimization agency could rank any page for any term if given enough resources. In fact, that’s still the case, but you need even more resources and the results last a lot less time.
My conentin is my friend Phil Buckley's great Content Is The New SEO post on Scoopiteer Jan Gordon's new and very exciting http://www.Curatti.com Editors of Chaos website is NOT crushing my Curation is Disruptive post (http://bit.ly/1aS8m4p ) These two posts form a complimentary diptych is my story, so no crushing here (lol). Honestly if you haven't explored Jan's new website you shuld if for no other reason than to see the CRUSHING one brother is giving another :). Marty
In business, vision isn’t some mythical ability to see the future. It’s about being able to recognize a pattern and appl…
Great Post But Upside Down This is a great post by Primal's founder Peter Sweeney, but it is upside down for what I want to accomplish today. Sitting there thinking I wish the bottom were the top I realized I have the tools to make that happen (lol). Crowdfunding feels like a "next big thing" with tentacles in everything from banking to ecommerce so it passes the very good Next Big Thing Test Peter's post creates:
"How to Recognize The Next Big Thing?
If the history of The Next Big Thing teaches us anything, it’s that new media invariably dominates old media; regardless of how hard the incumbents try to keep new media down.
Equally clear, the essence of The Next Big thing won’t be technological. Cloud, data, augmented, geo, semantic, mobile, distributed, implicit, programmable networks are statements of technological enablers, not human experiences." Ideas Peter sees as Next Big Thing: * Interest networks (niched & more personal social media). * Computational Services.
* Automated Assistants. Ideas I see as next Big Thing: * Crowdfunding. * Distributed Ecommerce. * Curating Conversations. Crowdfunding Crowdfunding is so much MORE than seed equity funding. Having managed a multi-million dollar ecommerce website and remembering putting my job on the line every Christmas means finding ways to "test before we test" and generate tribal formation every website needs these days favors a crowdfunding revolution that only has a little to do with seed funding via equity crowdfunding. The trend is already manifesting. Dell creates a new "venture fund", P&G outsources 50% of their R&D and Kickstarter is slouching toward their $1 BILLLION in funding party. Soon we will "crowdfund" everything. Ecommerce After Google's algorithm changes storming the castle of scaled websites to achieve top search rankings is all but impossible. This begs the question WHY is commerce something we must got to a website to complete. In a SOCIAL and MOBILE time why can't we THINK, "I want that," and have it flying in on one of those Amazon drones? Why is our eCommerce imagination so BORING? Whit is it so proprietary? Why do we make online customers COME TO US? One of the things we proved with CureCancerStarter.org, our crowdfunding cancer research platform on Authorize.net, is once you've created the commercial "token" it can go anywhere. SO why isn't it? The most disruptive thing any affiliate marketer does is ship traffic across the bridge to their partner. More than half the traffic drops off. Why not CONVERT ANYWHERE? Conversations The conversation is rapidly becoming the new medium and currency thanks to the SOCIAL, MOBILE and VIDEO tsunamis. We can consult experts on anything. Our marketing is "inbound" so own the conversation to own the traffic. "Owning the conversation,” means curating in a Radian6 ORM (Online Reputation) way. Our marketing must curate conversations in near real-time no matter where they happen.
Ideas Peter sees as Next Big Thing:
* Interest networks (niched & more personal social media). * Computational Services.
* Automated Assistants. Ideas Martin Smith sees as next Big Thing:* Crowdfunding.* Distributed Ecommerce. * Curating Conversations. CrowdfundingCrowdfunding is so much MORE than seed equity funding. Having managed a multi-million dollar ecommerce website and remembering putting my job on the line every Christmas means finding ways to "test before we test" and generate tribal formation every website needs these days favors a crowdfunding revolution that only has a little to do with seed funding via equity crowdfunding. The trend is already manifesting. Dell creates a new "venture fund", P&G outsources 50% of their R&D and Kickstarter is slouching toward their $1 BILLLION in funding party. Soon we will "crowdfund" everything. EcommerceAfter Google's algorithm changes storming the castle of scaled websites to achieve top search rankings is all but impossible. This begs the question WHY is commerce something we must got to a website to complete. In a SOCIAL and MOBILE time why can't we THINK, "I want that," and have it flying in on one of those Amazon drones?Why is our eCommerce imagination so BORING? Whit is it so proprietary? Why do we make online customers COME TO US? One of the things we proved with CureCancerStarter.org, our crowdfunding cancer research platform on Authorize.net, is once you've created the commercial "token" it can go anywhere. SO why isn't it? The most disruptive thing any affiliate marketer does is ship traffic across the bridge to their partner. More than half the traffic drops off. Why not CONVERT ANYWHERE? ConversationsThe conversation is rapidly becoming the new medium and currency thanks to the SOCIAL, MOBILE and VIDEO tsunamis. We can consult experts on anything. Our marketing is "inbound" so own the conversation to own the traffic. "Owning the conversation,” means curating in a Radian6 ORM (Online Reputation) way. Our marketing must curate conversations in near real-time no matter where they happen.
Social Media & Narcissism [INFOGRAPHIC] #socialmedia
This reminds me of the first time I took a Myers Briggs test. After the test and the assessment everyone walked around amazed at what the test said about them. No big surprises to me since I filled out the test (lol). Just as I don't think the test MADE my fellow NTLers anything I don't think social media is MAKING us one thing or another. Is social media amplifying an existing trend? Sure but mirrors aren't people and they continue to be the enemy of vampires (not sure what that means but was fun to think about :). M
Social Media reflects the growing individual extrinsic value
Here are 7 common misconceptions some have about search engine optimization.
Excellent Post, My Notes: 1. SEO is about more than keywords! Agree Hummingbird's ability to handle multi-word queries is setting the stage for semantic web when search engine spiders understand context, nuance and sarcasm. Keywords are important, but the "social vitality" of your content CONFIRMS your keyword-based claims. 2. Bing Doesn't Matter. Agree When I went to work, I "retired" last week to start my 5th company, I set up my work PC to be all BINGED up. There is enough difference between Google and Bing that I wanted to know what the other guy was thinking (and how). Bing is NOT as fast as Google and they don't understand the content as well, but unimportant they aren't. 3. Google's Hide Of Keywords Kills SEO No death here, just have to be more intelligent about modeling our content, understanding what (in the content) is creating conversion and doing analysis BEFORE we write to know the most important keywords. If "writers" gets 3x the traffic of "contributors" then use writers. 4. Good inbound links from comments (don't be absurd, Panda helped Google SEE into all of that kind of BS so stop trying to game and create great, highly viral content instead). Comments links, almost without exception, are no follow links. If you drive links to yourself that math will stick out like the SPAM sore thumb it is.
5. Subheads don't matter much (this was new to me and disappointing, I still like subheads for engagement and formatting though). 6. Don't mistake serendipitous conditions for meaningful patterns - this is a general truth and one blown up for +1s. Pages that receive a lot of +1s are also receiving other kinds of benefits, accolades and links. MOZ pointed out that just because two things happen together doesn't mean there is a cause and effect relationship and good idea to remember at all times and in all things Internet marketing. 7. No higher rank from authorship....yet. Not sure my friend Mark Traphagen would agree, but not important enough to get all bent out of shape over in an excellent post.
More on Gplushttps://plus.google.com/102639884404823294558/posts/2iFLkcgSkAT
Rather than chasing Google+1s of content, your time is much better spent making great content."
REI.com & Williams-Sonoma.com win first Holiday Ecommies. L.L. Bean wins most improved from November to December.
Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's fires are complex and intertwined requiring specialized cross functional teams to extinguish called Hellfighters.
Oreo kicked off the year with a brilliant, impromptu online ad during the Super Bowl, the success of which inspired countless other real-time marketing campaigns, many of which fell short Tech companies like Samsung and Google aired clever commercials...
Great examples to emulate and avoid here. Love Dov'e beauty sketches and "dunk in the dark" by Oreo.
Here are the content marketing tips for #startups and #smbs shared in this post:1. Create content before, during and after events.
2. Support great posts about you by writing about them.
3. Don't SELL, CURATE instead.
4. Create content with an eye toward what you want.
5. Tools matter. http://scenttrail.blogspot.com/2013/11/5-quick-easy-content-marketing-tips.html
Sharing Our SecretsAny secret has at least two parts. TOOLS are one part ofour content curation secret and how we knit these five "secret" and highly disruptive tools into a content and social marketing engine the other part. 5 Scret and Disruptive Content Curation Tools
Used one way these tools are harmless, used another they become a RPG capable of launching bombs sure to disrupt any busines segment.
Can a soda machine teach important Intenret markeitng lessons? Yep, the brilliant Coke Feestyle machine is a stduy in Lego-like building simple, adding touch so even complex things feel easy and the "appification" of everything. We share ideas for how to move Coke Freestyle machines into an Internet of things by using a mobile app to create community and gamify their very cool soda machine: :
One of the top 5 ScentTrail posts of all time asks a simple question, do you need an Internet marketing degree. My thought when I wrote this piece was NO since classrooms can't keep up with the speed of Internet marketing innovation. If anyone has attended helpful classroom instruction in Internet marketing let me know and I will curate into the post.
Great Conent MarketingWe've discussed why lawyers and real estate agents must create content and social marketing. We haven't discussed WHAT kind of content they should create. Since we are speaking with lawyers let's stipulate a few important conclusions: * Content marketing must generate social shares and links to matter.
* Cause marketing, since it is highly emotional, generates great social shares and links. * The best content marketing you can WIN is UGC (User Generated Content) since it brings social shares and links along with it. * Content marketing is expensive and takes time, but it can give any business that gets good at it an unprecedented market advantage.
That last bullet may be a little "trust me" for some, but trust me ANYTHING you do now must be supported by content marketing OR your assets will be stolen and/or be worth less. Now that we have agreement on the base stipulations for our content marketing what kind of marketing should we create? A: Communal and cause. Cause marketing like the IndyWeek Give Guide mashup is brilliant because you do almost NO WORK and achieve a huge benefit even as you help others (so win, win, win). IndyWeek.com found a handful of local nonprofits across a variety of segments, asked them to submit an application and then formed their profile page out of that application (could have automated it all and they will next year). Cost = CHEAP, amount of new content = 27 pages. Amount of new social links, shares and SEO? HUGE. Lawyers & Real Estate Agents Divorce attorneys could gather 20 or 30 nonprofits probably easily out of their rolodex. Each nonprofit should be aligned so women's shelters, Ronald McDonald House and other community support reinforce the office's business. Real Estate agents are really community content gatekeepers. They know the best restaurants, schools and stores because that knowledge helps them sell houses. Great content and social marketing real estate agents like my friend Bill Gassett know all the great local charities too so create a Give Guide to share that knowledge. I can't remember when I've seen such a clear content and social marketing homerun that costs so LITTLE especially since my friends at WTE Solutions know how to set up a Give Guide now, so I bet total costs don't exceed $5k. Benefit, on the other hand, has to run into the millions (done right).
Selling Everything For Story of Cancer FoundationWe've made real progress on "selling out" to help #curecancer . Watch a Tar Heel Traveler (+WRAL TV) …VIDEO Link: http://bit.ly/1e5pVN8