Curation Revolution

What Is The Value Of Data Visualization?
I appreciate the information about where infographics work, great to know Twitter and LINKEDIN love 'em, Facebook not so much, but this is NOT how I would create ROI. 

An Infographic's ROI is more than the immediate surface acceptance it creates. All websites communicate in OVERT and COVERT ways. Infographics help send an overt message of being easy to understand and so easy to work with. 

Infographics also work on visitor and potential customer psychology, the covert layer. Covert communications include:

* Contemporary risk takers. 
* Intelligent, smart.

* Fast moving. 
* Careful to create mutual benefit.

* Expert.
* Good teachers.
* Listen well (because you knew what to create a graphic about).

* Cool, fun and engaging.

Can the infographic you create undo these inherit values? Sure, the devil is always in the details, but the covert communication created by infographics and the visual presentation of data is an undeniable trend. 

Some say we are at the end of the trend; the end is near for infographics. All things form a power distribution. 5% or less of all infographics created will get 90% of the views because they are perfectly timed, more visually engaging or promoted by the right people. 

The measure of a marketing tactic is what if your result lands squarely in the middle of the bell curve of acceptance. What if you only achieve an average response, can the effort pay for itself. The way this infographic suggests to gauge ROI based on metrics might make the tactic fall short or say you can't afford average, you must be GREAT. 

Who doesn't know they must be GREAT to achieve an audience these days? There are two ways to greatness: win the lottery or listen, learn, test and improve. I come from the school of test, tweak and test again and am confident any infographic P&L properly weighted AT THIS TIME would show positive ROI. 

"At this time" is large and in charge in the previous sentence because the market is alive and may change. We marketers tend to FLOOD winners and so drown the tactic. Could happen, but don't think we are there yet AND costs of infographic creation are coming down so continuing to work on visual support for your marketing is a good investment.