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Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic]

Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic] | Curation Revolution | Scoop.it
Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views
Martin (Marty) Smith's insight:

What Is The Value Of Data Visualization?
I appreciate the information about where infographics work, great to know Twitter and LINKEDIN love 'em, Facebook not so much, but this is NOT how I would create ROI. 

An Infographic's ROI is more than the immediate surface acceptance it creates. All websites communicate in OVERT and COVERT ways. Infographics help send an overt message of being easy to understand and so easy to work with. 

Infographics also work on visitor and potential customer psychology, the covert layer. Covert communications include:

* Contemporary risk takers. 
* Intelligent, smart.

* Fast moving. 
* Careful to create mutual benefit.

* Expert.
* Good teachers.
* Listen well (because you knew what to create a graphic about).

* Cool, fun and engaging.

 

Can the infographic you create undo these inherit values? Sure, the devil is always in the details, but the covert communication created by infographics and the visual presentation of data is an undeniable trend. 

Some say we are at the end of the trend; the end is near for infographics. All things form a power distribution. 5% or less of all infographics created will get 90% of the views because they are perfectly timed, more visually engaging or promoted by the right people. 

The measure of a marketing tactic is what if your result lands squarely in the middle of the bell curve of acceptance. What if you only achieve an average response, can the effort pay for itself. The way this infographic suggests to gauge ROI based on metrics might make the tactic fall short or say you can't afford average, you must be GREAT. 

Who doesn't know they must be GREAT to achieve an audience these days? There are two ways to greatness: win the lottery or listen, learn, test and improve. I come from the school of test, tweak and test again and am confident any infographic P&L properly weighted AT THIS TIME would show positive ROI. 

"At this time" is large and in charge in the previous sentence because the market is alive and may change. We marketers tend to FLOOD winners and so drown the tactic. Could happen, but don't think we are there yet AND costs of infographic creation are coming down so continuing to work on visual support for your marketing is a good investment.  

 


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Ken Morrison's curator insight, February 18, 2013 6:22 PM

Ken's Key Takeaway:  

I am sharing this link for two reasons.  I like that it shares a list of the most popular infographic.  I also like that it shows how to attempt to evaluate the ROI of an infographic.  

255's comment, February 20, 2013 12:21 AM
Could be that infographics tells something in an easy way about relevant point ?
Mercor's curator insight, February 22, 2013 6:45 AM

Rescooped by 255 from Bussines Improvement and Social media onto Handling Engineering & Controls

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Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution | Scoop.it

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

 

Find more here
http://www.curagami.com/quick-web-copy-lesson/ 

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Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution | Scoop.it

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

Vote Here: 

https://99designs.com/contests/poll/mij1wv?urlcategory=icon-button-design 

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