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Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic]

Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic] | Curation Revolution |
Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views
Martin (Marty) Smith's insight:

What Is The Value Of Data Visualization?
I appreciate the information about where infographics work, great to know Twitter and LINKEDIN love 'em, Facebook not so much, but this is NOT how I would create ROI. 

An Infographic's ROI is more than the immediate surface acceptance it creates. All websites communicate in OVERT and COVERT ways. Infographics help send an overt message of being easy to understand and so easy to work with. 

Infographics also work on visitor and potential customer psychology, the covert layer. Covert communications include:

* Contemporary risk takers. 
* Intelligent, smart.

* Fast moving. 
* Careful to create mutual benefit.

* Expert.
* Good teachers.
* Listen well (because you knew what to create a graphic about).

* Cool, fun and engaging.


Can the infographic you create undo these inherit values? Sure, the devil is always in the details, but the covert communication created by infographics and the visual presentation of data is an undeniable trend. 

Some say we are at the end of the trend; the end is near for infographics. All things form a power distribution. 5% or less of all infographics created will get 90% of the views because they are perfectly timed, more visually engaging or promoted by the right people. 

The measure of a marketing tactic is what if your result lands squarely in the middle of the bell curve of acceptance. What if you only achieve an average response, can the effort pay for itself. The way this infographic suggests to gauge ROI based on metrics might make the tactic fall short or say you can't afford average, you must be GREAT. 

Who doesn't know they must be GREAT to achieve an audience these days? There are two ways to greatness: win the lottery or listen, learn, test and improve. I come from the school of test, tweak and test again and am confident any infographic P&L properly weighted AT THIS TIME would show positive ROI. 

"At this time" is large and in charge in the previous sentence because the market is alive and may change. We marketers tend to FLOOD winners and so drown the tactic. Could happen, but don't think we are there yet AND costs of infographic creation are coming down so continuing to work on visual support for your marketing is a good investment.  


Ken Morrison's curator insight, February 18, 2013 6:22 PM

Ken's Key Takeaway:  

I am sharing this link for two reasons.  I like that it shares a list of the most popular infographic.  I also like that it shows how to attempt to evaluate the ROI of an infographic.  

255's comment, February 20, 2013 12:21 AM
Could be that infographics tells something in an easy way about relevant point ?
Mercor's curator insight, February 22, 2013 6:45 AM

Rescooped by 255 from Bussines Improvement and Social media onto Handling Engineering & Controls

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5 Super Secret Marketing Trends for 2016 via Curagami

5 Super Secret Marketing Trends for 2016 via Curagami | Curation Revolution |

5 Super Secret Marketing Trends
We see 5 big marketing trends for 2016. Yet few seem to be discussing these five trends as a group. More so individually, but these 5 trends work hand in glove. Maximum return comes from combining synergies from all five 2016 Super Secret Marketing Trends including:

* Become A Nowist

* Give Keys To Your Digital Kingdoms To the Kids (community)

* Conduct a Symphony of Feeds

* Appify and Gamify

* Disrupt and Find Blue Oceans

Each of those fingers makes a powerful raised fist of change for 2016. Even if you only believe in or adopt 2 out of the 5 you will be better off next year than this.

5 Super Secret Marketing Trends for 2016 

John van den Brink's comment, October 12, 2:05 PM
Great scoop Martin!
Scooped by Martin (Marty) Smith!

Content Marketing: Adding Scoopit Magazines To Your Blog or Site

Content Marketing: Adding Scoopit Magazines To Your Blog or Site | Curation Revolution |

Adding Magazines
Adding Scoopit Magazines to a blog or website is a Curagami post that shares the easy how and why of adding "magazines" (feeds) and content curation, to your blog or website. Content curation via Scoopit adds inexpensive reach and customer engagement generating loyalty and return on investment.

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Scooped by Martin (Marty) Smith!

Headphones for Video Games at Moon Audio - Great Content Marketing

Headphones for Video Games at Moon Audio - Great Content Marketing | Curation Revolution |

Headphones For Video Gamers
Friends at  created a great example of great ecommerce content marketing. Their Headphones For Video Games Buying Guide ( ) shares content from their founder Drew Baird (video) and 3 of their "Ambassadors". 

Moon Audio Ambassadors are audiophiles recruited to help. They provide feedback on ideas, test gear and write great content. The ASK is so important these days. No one climb to the top of the content marketing mountain alone.

We all need trusted Sherpas such as Moon Audio's Ambassadors and content geared to our customers just like Moon's Headphones for Video Games Buying Guide magazine. Also a great example of how to magazine content marketing.

Headphones For Video Games Buying Guide  

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Scooped by Martin (Marty) Smith!

5 Ideas To Steal From Netflix Infographic

5 Ideas To Steal From Netflix Infographic | Curation Revolution |

5 Ideas We Are Stealing From Netflix
Read more on Curagami:  

malek's curator insight, September 23, 7:31 AM

The full article is a #must read

Scooped by Martin (Marty) Smith!

5 Tips To Magazine Your Content Marketing via Curagami

5 Tips To Magazine Your Content Marketing  via Curagami | Curation Revolution |

Future of Content Marketing For Online Merchants
Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?

This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:

  • Find 3 – 5 content groups that interest your visitors.
  • Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
  • Curate content from trusted sources such as brands, manufacturers and even competitors.
  • Automate at least one of your content groups with feeds.
  • Find and nurture free visual media sources such as Haiku Deck.

Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:  

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Fractals, Ecommerce & The Web - Finding and Using Your 80:20 Rule [video]

Fractals, Ecommerce & The Web - Finding and Using Your 80:20 Rule [video] | Curation Revolution |

How To Make $30M Online
When people ask me how teams I've managed made more than $30M online I say it's simple - find your 80:20 Rule, double down on winners, leave laggards and hire great people.

None of those things are nearly as "simple" as they sound, but you must know what NOT to do. Any website has an enduring and constant fractal called the 80:20 Rule. This post includes a video about the importance of your 80:20 Rule, how to use what you find and a link to an earlier post on how to find your 80:20 Rule. 


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Ultimate Guide To Creating A Great News Page via @mkramer

64 Ways To Think About a News Homepage - @ Medium - Medium

This has to be the most comprehensive, well thought out post we've ever seen on creating a news page. They focus on "news homepage", but the lessons apply well to a page every website needs - News. 

News is becoming increasingly important. We are drowning in information, but your ability to filter, curate and share what is really important builds following, increases traffic and shares. News pages need to be constructed in particular ways to as the post points out.

Build in some Feedly, Twitter widgets or Buzz Sumo (or other ways to make the page ping automatically. Don't go 100% feeds since that opts out of the principal benefit - showing your ability to filter, curate and influence by what you choose.

Best curator at exposing his filter preferences and building substantial following I know is Brian Yanish at Marketing Hits (@Marketinghits). 

Create a great news page, have some of it fire with a robot and curate the rest and your following, traffic and return will grow.  

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Scooped by Martin (Marty) Smith!

Amazon Prime Is Money SMBs Can STEAL - via @Curagami

Amazon Prime Is Money SMBs Can STEAL - via @Curagami | Curation Revolution |

Amazon Prime is brilliant online tribal or "club" marketing with great "stealable" lessons for small to medium sized online retailers (SMBs) such as:

* Importance of "movement" marketing. 

* Create CLUBS.

* Empower advocates. 

* Ask for help.

* Be social, mobile and unique. 

Lots of book recommendations and a riff on Rafi Mohammed's "Logic Behind Amazon Prime" shares online marketing tips for SMBs.l  

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Scooped by Martin (Marty) Smith!

Trending Vs. Best Sellers via @Curagami

Trending Vs. Best Sellers via @Curagami | Curation Revolution |

Trending AND Best Sellers
Good idea to have TRENDING and BEST SELLERS categories. B2B SaaS companies may not have "best seller". "May not" because we believe every online marketing team should have an ecommerce store, but few B2B marketers take us up on that belief.  

Trending  is what is happening NOW. Best Sellers are what has happened over a longer period (say a month, quarter or year). Trending is a great word since it implies the influence of the "mob". 

The best "trending" is where the guts of the trending engine is shared and easy to see. Digg's voting engine or Facebook's thumbs up / down make it easy to SEE the tribe and their votes.

We added Trending as a category today, but are manually calculating what should be in the category form Google Analytics. Better to automate it all and then share what you automated. If you count sales, shares and subscriptions (immediately after)  TELL YOUR CUSTOMERS and they will give you the kind of feedback your system needs.

If you aren't that sophisticated yet do something like what we are doing. Share your GA results so customers know how you are calculating "trending" (reminds us we need to add that). Not as good as trending based on easy to SEE feedback loops, but trust creating nonetheless.