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Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic]

Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic] | Curation Revolution | Scoop.it
Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views
Martin (Marty) Smith's insight:

What Is The Value Of Data Visualization?
I appreciate the information about where infographics work, great to know Twitter and LINKEDIN love 'em, Facebook not so much, but this is NOT how I would create ROI. 

An Infographic's ROI is more than the immediate surface acceptance it creates. All websites communicate in OVERT and COVERT ways. Infographics help send an overt message of being easy to understand and so easy to work with. 

Infographics also work on visitor and potential customer psychology, the covert layer. Covert communications include:

* Contemporary risk takers. 
* Intelligent, smart.

* Fast moving. 
* Careful to create mutual benefit.

* Expert.
* Good teachers.
* Listen well (because you knew what to create a graphic about).

* Cool, fun and engaging.

 

Can the infographic you create undo these inherit values? Sure, the devil is always in the details, but the covert communication created by infographics and the visual presentation of data is an undeniable trend. 

Some say we are at the end of the trend; the end is near for infographics. All things form a power distribution. 5% or less of all infographics created will get 90% of the views because they are perfectly timed, more visually engaging or promoted by the right people. 

The measure of a marketing tactic is what if your result lands squarely in the middle of the bell curve of acceptance. What if you only achieve an average response, can the effort pay for itself. The way this infographic suggests to gauge ROI based on metrics might make the tactic fall short or say you can't afford average, you must be GREAT. 

Who doesn't know they must be GREAT to achieve an audience these days? There are two ways to greatness: win the lottery or listen, learn, test and improve. I come from the school of test, tweak and test again and am confident any infographic P&L properly weighted AT THIS TIME would show positive ROI. 

"At this time" is large and in charge in the previous sentence because the market is alive and may change. We marketers tend to FLOOD winners and so drown the tactic. Could happen, but don't think we are there yet AND costs of infographic creation are coming down so continuing to work on visual support for your marketing is a good investment.  

 


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Ken Morrison's curator insight, February 18, 2013 6:22 PM

Ken's Key Takeaway:  

I am sharing this link for two reasons.  I like that it shares a list of the most popular infographic.  I also like that it shows how to attempt to evaluate the ROI of an infographic.  

255's comment, February 20, 2013 12:21 AM
Could be that infographics tells something in an easy way about relevant point ?
Mercor's curator insight, February 22, 2013 6:45 AM

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How Compete with Amazon? New @Curagami Forum

How Compete with Amazon? New @Curagami Forum | Curation Revolution | Scoop.it

Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo. 

Be sure to weigh in with your ideas on our new Curagami forum! 

Discover ways to compete with Amazon:
http://www.curagami.com/forums/topic/how-smbs-can-compete-with-amazon/ 

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How To Win The E-commerce game - A Haiku Deck by @Scenttrail

How To Win The E-commerce game - A Haiku Deck by @Scenttrail | Curation Revolution | Scoop.it

Win The Ecommerce Game
I'm giving a keynote speech tomorrow at a FedEx Conference. This post links to the Haiku Deck created for that talk. I'm adding a blog post to Curagami.com today too. 

If you want to know how to win the new e-commerce game here is the Haiku Deck:
https://www.haikudeck.com/p/cd625524c9 

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