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Scooped by Martin (Marty) Smith onto Curation Revolution |
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![Time To Join The Humanity Revolt Is Now [Marty Note] | Curation Revolution | Scoop.it](http://img.scoop.it/KVJZZLClmRE3wBJsr04qnTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
We are efficient and machine-like now to a fault. Is it no wonder we (me, you, your customers) want CONNECTION and MEANING. We are so thirsty we will drink the sand if we think doing so will remove the boilerplate, the templae, the least common denominator, the petty, the small and the uninspired.
We want GREAT and great always implies human fraility, failure and redemption. No one gets GREAT Free or Easy.
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**** This s a cool idea consistent with our thinking that tags and taxonomy are about to be very, very important. Attribute much of Amazon's mega-success to their creative algorithm's ability to make data dance with SERPs. Robin knows the best tools (by far :). Marty
Robin Good: Silk is a new web-based web publishing platform which allows anyone to easily create information-based websites, that can leverage to the max the use of structured information and tags inside the published content. "In Silk, adding structure to content is as easy as writing it. This structure can be searched, aggregated and visualized, making it a breeze to find information." Everyone can make a Silk site and start adding pages with text, images and links. Key features: - Tags: facts in your text can be tagged. - Collaboration: you can let multiple people work on your site by inviting and managing site editors. - History: history versions are kept of each web site edit executed, so that going back is easy. - Domain mapping/hosting: You can run Silk on your domain, just adjust your DNS settings and you are done. - Look and feel: Moreover, your site can be styled any way you like it. You can have your own CSS to determine background, colors and fonts to match your style. - API - available API set N.B.: Custom styling and Silk on your own domain are paid options. Sample sites made with Silk: Take a look at one of our public Silk sites: Countries of the World, The Next Web Index or the Simpsons. Video tutorials: http://www.silkapp.com/tutorials More info: http://www.silkapp.com/ Via Robin Good Delete the scoop?
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Put On the Beret, Clinch the Fist and REVOLT
I love the linked article's feisty "pick a fight" attitude. I also agree that we've lost our way. I'm reading Seth Godin's new book The Icarus Deception and Seth doesn't mince words with how lost we've become.
The irony of having so many "phone home" tools such as social media marketing and becoming even more distant isn't lost on me :). We featured The Great Social Customer Service Study a few weeks ago on Atlantic BT's Blog and the results to Tweets for help were miserable by most major brands.
There are secrets in Seth's book including:
* YOU are the most important "product" you sell.
* YOU are exposed warts and all the time now.
* YOU are in control.
YOU in the bullets above could be your personal brand or the work you do for your company. Your humanity, expressed in real and flawed ways, is what matters now. Greatness is required and only available to those willing to risk, fail and risk more to earn the AWESOME badge.
Internet marketing will beat the perfectionism out of you.
No one can afford perfection's tyranny in their Internet marketing. Sistine Chapel an Internet marketing effort and you lose. To "Sistine Chapel" means you take too much time and become obsessed with every detail.
Create Sistine Chapels and you end up with beautiful chapels no one ever sees because, while you were busy creating perfection, competitors scaled and are now beating you senseless.
The other day I explained the conundrum as, "As perfect as we can be NOW," as a way of defining an Internet marketer's philosophy. You must create great stuff FAST.
The loop back to the REVOLT article linked here is it is impossible to cost reduce your way to greatness. IMPOSSIBLE. Greatness in Internet marketing comes from having the courage to fail, learn and fail bigger.
And the only species willing to do such an incongruous thing is humans. When we do the crazy thing (fail, learn, fail bigger) we express our humanity and THAT is what creates connection in this crazy web world.
Join the HUMANITY Revolt!