Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
|
Scooped by Martin (Marty) Smith onto Curation Revolution |
Scoop.it!
![Time To Join The Humanity Revolt Is Now [Marty Note] | Curation Revolution | Scoop.it](http://img.scoop.it/KVJZZLClmRE3wBJsr04qnTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
We are efficient and machine-like now to a fault. Is it no wonder we (me, you, your customers) want CONNECTION and MEANING. We are so thirsty we will drink the sand if we think doing so will remove the boilerplate, the templae, the least common denominator, the petty, the small and the uninspired.
We want GREAT and great always implies human fraility, failure and redemption. No one gets GREAT Free or Easy.
Are you sure you want to delete this scoop?
 Your new post is loading...
Scoop.it!
Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions : "Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."
Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins." Via janlgordon, axelletess 
janlgordon's comment,
December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it. 
Robin Good's comment,
December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)
I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable. Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader. Keep it up!
janlgordon's comment,
December 4, 2011 2:32 PM
@Robin Good
Hi Robin, Thanks for letting me know about the link, I just fixed it. I will add your revision to the post, you're absolutely right, an oversight here:-) Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
Scoop.it!
This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it. Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem
"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"' Here's what caught my attention: ****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist. The Scoopit team agrees! My input: ****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator - **Know your audience **Know their pain points **Find and select the best content, add your own opinions, information or anything that will provide more value for your audience **Select only the best content, don't just aggregate links that add to the noise **Become a trusted resource - many opportunities will come to you, it's your time to shine Curated by Jan Gordon covering "Content Curation, Social Media and Beyond" Read full article here: [http://bit.ly/tF0opI] Via axelletess, janlgordon 
Karen Dietz's comment,
December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment,
December 4, 2011 2:59 PM
@Karen Dietz
Thanks Karen! 2012 is going to be an amazing year for all of us!! 
Gust MEES's curator insight,
February 14, 7:39 AM
Quality Matters!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
Put On the Beret, Clinch the Fist and REVOLT
I love the linked article's feisty "pick a fight" attitude. I also agree that we've lost our way. I'm reading Seth Godin's new book The Icarus Deception and Seth doesn't mince words with how lost we've become.
The irony of having so many "phone home" tools such as social media marketing and becoming even more distant isn't lost on me :). We featured The Great Social Customer Service Study a few weeks ago on Atlantic BT's Blog and the results to Tweets for help were miserable by most major brands.
There are secrets in Seth's book including:
* YOU are the most important "product" you sell.
* YOU are exposed warts and all the time now.
* YOU are in control.
YOU in the bullets above could be your personal brand or the work you do for your company. Your humanity, expressed in real and flawed ways, is what matters now. Greatness is required and only available to those willing to risk, fail and risk more to earn the AWESOME badge.
Internet marketing will beat the perfectionism out of you.
No one can afford perfection's tyranny in their Internet marketing. Sistine Chapel an Internet marketing effort and you lose. To "Sistine Chapel" means you take too much time and become obsessed with every detail.
Create Sistine Chapels and you end up with beautiful chapels no one ever sees because, while you were busy creating perfection, competitors scaled and are now beating you senseless.
The other day I explained the conundrum as, "As perfect as we can be NOW," as a way of defining an Internet marketer's philosophy. You must create great stuff FAST.
The loop back to the REVOLT article linked here is it is impossible to cost reduce your way to greatness. IMPOSSIBLE. Greatness in Internet marketing comes from having the courage to fail, learn and fail bigger.
And the only species willing to do such an incongruous thing is humans. When we do the crazy thing (fail, learn, fail bigger) we express our humanity and THAT is what creates connection in this crazy web world.
Join the HUMANITY Revolt!