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Time To Join The Humanity Revolt Is Now [Marty Note]

Time To Join The Humanity Revolt Is Now [Marty Note] | Curation Revolution | Scoop.it

We are efficient and machine-like now to a fault. Is it no wonder we (me, you, your customers) want CONNECTION and MEANING. We are so thirsty we will drink the sand if we think doing so will remove the boilerplate, the templae, the least common denominator, the petty, the small and the uninspired.


We want GREAT and great always implies human fraility, failure and redemption. No one gets GREAT Free or Easy. 

Martin (Marty) Smith's insight:

Put On the Beret, Clinch the Fist and REVOLT
I love the linked article's feisty "pick a fight" attitude. I also agree that we've lost our way. I'm reading Seth Godin's new book The Icarus Deception and Seth doesn't mince words with how lost we've become. 

The irony of having so many "phone home" tools such as social media marketing and becoming even more distant isn't lost on me :). We featured The Great Social Customer Service Study a few weeks ago on Atlantic BT's Blog and the results to Tweets for help were miserable by most major brands. 

There are secrets in Seth's book including:

* YOU are the most important "product" you sell.

* YOU are exposed warts and all the time now.

* YOU are in control. 

YOU in the bullets above could be your personal brand or the work you do for your company. Your humanity, expressed in real and flawed ways, is what matters now.  Greatness is required and only available to those willing to risk, fail and risk more to earn the AWESOME badge. 

Internet marketing will beat the perfectionism out of you.


No one can afford perfection's tyranny in their Internet marketing. Sistine Chapel an Internet marketing effort and you lose. To "Sistine Chapel" means you take too much time and become obsessed with every detail. 


Create Sistine Chapels and you end up with beautiful chapels no one ever sees because, while you were busy creating perfection, competitors scaled and are now beating you senseless. 

The other day I explained the conundrum as, "As perfect as we can be NOW," as a way of defining an Internet marketer's philosophy. You must create great stuff FAST. 

The loop back to the REVOLT article linked here is it is impossible to cost reduce your way to greatness. IMPOSSIBLE. Greatness in Internet marketing comes from having the courage to fail, learn and fail bigger. 

And the only species willing to do such an incongruous thing is humans. When we do the crazy thing (fail, learn, fail bigger) we express our humanity and THAT is what creates connection in this crazy web world. 

Join the HUMANITY Revolt!

 

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Ken Morrison's comment, January 30, 2013 10:11 PM
I love your thought that the definition of perfect is the best that you can be NOW. This quote will be introduced to all of my students. Sincere thanks!
Martin (Marty) Smith's comment, January 30, 2013 10:44 PM
Thanks Ken. Not sure how that translates to Korean, but bet they will get it right off. Marty
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Amazon Prime Is Money SMBs Can STEAL - via @Curagami

Amazon Prime Is Money SMBs Can STEAL - via @Curagami | Curation Revolution | Scoop.it

Amazon Prime is brilliant online tribal or "club" marketing with great "stealable" lessons for small to medium sized online retailers (SMBs) such as:


* Importance of "movement" marketing. 

* Create CLUBS.

* Empower advocates. 

* Ask for help.

* Be social, mobile and unique. 

Lots of book recommendations and a riff on Rafi Mohammed's "Logic Behind Amazon Prime" shares online marketing tips for SMBs.l  

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Trending Vs. Best Sellers via @Curagami

Trending Vs. Best Sellers via @Curagami | Curation Revolution | Scoop.it

Trending AND Best Sellers
Good idea to have TRENDING and BEST SELLERS categories. B2B SaaS companies may not have "best seller". "May not" because we believe every online marketing team should have an ecommerce store, but few B2B marketers take us up on that belief.  

Trending  is what is happening NOW. Best Sellers are what has happened over a longer period (say a month, quarter or year). Trending is a great word since it implies the influence of the "mob". 

The best "trending" is where the guts of the trending engine is shared and easy to see. Digg's voting engine or Facebook's thumbs up / down make it easy to SEE the tribe and their votes.

We added Trending as a category today, but are manually calculating what should be in the category form Google Analytics. Better to automate it all and then share what you automated. If you count sales, shares and subscriptions (immediately after)  TELL YOUR CUSTOMERS and they will give you the kind of feedback your system needs.

If you aren't that sophisticated yet do something like what we are doing. Share your GA results so customers know how you are calculating "trending" (reminds us we need to add that). Not as good as trending based on easy to SEE feedback loops, but trust creating nonetheless.  

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Community Shock Is Coming - Read Content Shock's Author Mark Schaefer's Comment

Community Shock Is Coming - Read Content Shock's Author Mark Schaefer's Comment | Curation Revolution | Scoop.it

Content Shock Author Comment
Mark Schaefer was generous enough to leave a comment on our Curagami post about Content Shock. We repaid that favor by purchasing Mark's Content Code book. As we noted in the post we will report back on Mark's book. If you've already read Content Code, please share your review.

Thanks to Mark for a great share.

http://www.curagami.com/magical-thinking/news/community-shock-is-coming/ ;

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Why Market Makers Are More Important Now

Why Market Makers Are More Important Now | Curation Revolution | Scoop.it

Market Makers Matter
Janet McKean & Drew Baird Are Market Makers. Market makers see what is next a fraction before the rest of us. Janet's gift of vision is in the specialty gift space. Drew Baird is the founder of Moon-Audio.com and the creator of Dragon Audio Cables. 

Market makers matter now more than ever. Our advice? Become a market maker and learn from Janet and Drew.l 
 

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Einstein's Web Marketing Lessons - via @Curagami

Einstein's Web Marketing Lessons - via @Curagami | Curation Revolution | Scoop.it

Einstein’s Web Marketing Lessons
We enjoyed the nerdy HBO Einstein and Eddington movie about how the Cambridge mathematician (Eddington) confirms Einstein's General Theory of Relativity by crushing the known and more predictable Newtonian universe.

The web has two camps too. There are Newtonians who believe in an absolute truth we were never able to find during our 7 years as a DIrector of Ecommerce or our 15+ years of online marketing experience. This post shares Einstein's marketing lessons.  

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New Ecommerce Meetup June 9 Six PM RTP Frontier Center

New Ecommerce Meetup June 9 Six PM RTP Frontier Center | Curation Revolution | Scoop.it

The New Ecommerce
I've been asked to kickoff the first Triangle Ecommerce Meetup with a discussion of the New Ecommerce tomorrow night (Tuesday June 9) at the RTP Frontier Center in the Research Triangle Park.

Find details and RSVP here:
http://meetu.ps/2JCH9z 

Deck on Haiku Deck on Wednesday.  

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ASP Net Why SMBs Should Avoid

ASP Net Why SMBs Should Avoid | Curation Revolution | Scoop.it
ASP Net Storefront may be good for many things but online commerce for Small to Medium Sized Businesses is not one of them. Here's why.
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SMBs: Don't Learn SEO, Join the CIRCUS Instead via @Curagami

SMBs: Don't Learn SEO, Join the CIRCUS Instead via @Curagami | Curation Revolution | Scoop.it

SEO Freakshow
Small to Medium Sized Businesses are caught in a vicious Chinese finger puzzle. The more they pull the more stuck they become. We say REJECT the CATCH-22 of trying to be us (SEOs, Internet marketers) and run away and join the circus instead. Here's why. 

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Epic? We Want You To Become An Owner: Scenttrail Goes Multi-Author

Epic? We Want You To Become An Owner: Scenttrail Goes Multi-Author | Curation Revolution | Scoop.it
EPIC? We Want You

Imagine if you were one of the first contributors to Mashable, TechCrunch or the Huffington post. Life for those first contributors is good now. Life for those trying to elbow their way in is not nearly as good. Stop elbowing because we have a cool idea.

APPLY to be one of the first 5 Scenttrail Authors / Curators and Contributors, become an owner and find greatness...together. 


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Community Lessons: @Medium Is The Message: What eRetailers Sell via @ScentTrail

Community Lessons: @Medium Is The Message: What eRetailers Sell via @ScentTrail | Curation Revolution | Scoop.it

The Medium Is The Message
We may have read a better explanation of Curagami’s raison d’être than Medium founder Ev Williams, but we don’t remember when. Ev’s discussion of the move from widget focus (adding features) to the Jungian thing – helping customers self actualize and so become more actualized in turn – is an ecommerce must read. 

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The Platform Revolution #infographic via @Curagami

The Platform Revolution #infographic via @Curagami | Curation Revolution | Scoop.it

The Platform Revolution "
Google is all about big brands now," a frustrated customer said. The complaint was about how this Small to Medium Sized Business couldn't win organic listings anymore. We disagreed. Google isn't rewarding top organic listings to Big Brands. Big brands look and feel more like platforms and that is why they are winning in spite of themselves. 

Learn more about why you MUST think in platforms NOW: http://www.curagami.com/magical-thinking/new-seo/the-platform-revolution/  

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Why I'm Not An SEO - via @Curagami

Why I'm Not An SEO - via @Curagami | Curation Revolution | Scoop.it

Some finally "get SEO" as tactical advantage ends. Online marketing must win hearts, minds & loyalty. Brands must build online community SEO not so much anymore. Those and other reasons are why I'm not an SEO. 

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