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Time To Join The Humanity Revolt Is Now [Marty Note]

Time To Join The Humanity Revolt Is Now [Marty Note] | Curation Revolution | Scoop.it

We are efficient and machine-like now to a fault. Is it no wonder we (me, you, your customers) want CONNECTION and MEANING. We are so thirsty we will drink the sand if we think doing so will remove the boilerplate, the templae, the least common denominator, the petty, the small and the uninspired.


We want GREAT and great always implies human fraility, failure and redemption. No one gets GREAT Free or Easy. 

Martin (Marty) Smith's insight:

Put On the Beret, Clinch the Fist and REVOLT
I love the linked article's feisty "pick a fight" attitude. I also agree that we've lost our way. I'm reading Seth Godin's new book The Icarus Deception and Seth doesn't mince words with how lost we've become. 

The irony of having so many "phone home" tools such as social media marketing and becoming even more distant isn't lost on me :). We featured The Great Social Customer Service Study a few weeks ago on Atlantic BT's Blog and the results to Tweets for help were miserable by most major brands. 

There are secrets in Seth's book including:

* YOU are the most important "product" you sell.

* YOU are exposed warts and all the time now.

* YOU are in control. 

YOU in the bullets above could be your personal brand or the work you do for your company. Your humanity, expressed in real and flawed ways, is what matters now.  Greatness is required and only available to those willing to risk, fail and risk more to earn the AWESOME badge. 

Internet marketing will beat the perfectionism out of you.


No one can afford perfection's tyranny in their Internet marketing. Sistine Chapel an Internet marketing effort and you lose. To "Sistine Chapel" means you take too much time and become obsessed with every detail. 


Create Sistine Chapels and you end up with beautiful chapels no one ever sees because, while you were busy creating perfection, competitors scaled and are now beating you senseless. 

The other day I explained the conundrum as, "As perfect as we can be NOW," as a way of defining an Internet marketer's philosophy. You must create great stuff FAST. 

The loop back to the REVOLT article linked here is it is impossible to cost reduce your way to greatness. IMPOSSIBLE. Greatness in Internet marketing comes from having the courage to fail, learn and fail bigger. 

And the only species willing to do such an incongruous thing is humans. When we do the crazy thing (fail, learn, fail bigger) we express our humanity and THAT is what creates connection in this crazy web world. 

Join the HUMANITY Revolt!

 

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Ken Morrison's comment, January 30, 2013 10:11 PM
I love your thought that the definition of perfect is the best that you can be NOW. This quote will be introduced to all of my students. Sincere thanks!
Martin (Marty) Smith's comment, January 30, 2013 10:44 PM
Thanks Ken. Not sure how that translates to Korean, but bet they will get it right off. Marty
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Share Your Website Pain Story Burn Down Your Website via @Curagami

Share Your Website Pain Story Burn Down Your Website via @Curagami | Curation Revolution | Scoop.it

Mobile makes web design game-like & collaborative. Learn how mobile impacts web design & shoppers & marketers share your favorite website pain story.

Shoppers, Web Designers & Marketers Share Your Story:
http://www.curagami.com/featured/burn-your-website-down/

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malek's curator insight, October 18, 10:16 AM

a novel idea for a chronic pain. Support group therapy on Curgami

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Content Marketing: Don't Over Plan - via @Curagami

Content Marketing: Don't Over Plan - via @Curagami | Curation Revolution | Scoop.it

Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.

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Brian Yanish - MarketingHits.com's curator insight, October 15, 1:29 PM

Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.

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QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake

QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake | Curation Revolution | Scoop.it

What Is QDF
Google has a favorite core concept - Quality Deserves Freshness. The concept changes content marketing in many ways such as:

* Content is publish & done.
* Content that sparks comments is prized.

* Content that promotes links and shares is good.

* Static Content is bad.

On Monday I made an editorial mistake. @Cendrine Marrouat - www.socialmediaslant.comwrote a great guest blog post for Curagami about content curation. My mistake was building a reference into an embedded slide deck in the title.

That editorial decision assumes too much. Any post MUST live up to its title and this one DID if a reader looked at Cendrine's great slides. If you didn't it was confusing. I added to the confusion by using a numbered list in the title and then NOT numbering the tips contained in Cendrine's slides.

We received a comment noting the dissonance my editorial decisions made. NOW WHAT DO YOU DO? Change the title back to Cendrine's better title and destroy the ripples the post earned. Change the blog title without changing the URL and Google sees and punishes the dispariety.

Better to ADD CONTENT IN because of QDF. I wrote in a couple of hundred words and re-shared the post on social as an object lesson in my need to become a better editor and QDF. NEVER take something away from Google they've indexed, has been shared or is inside your website's modeled evaluation.

Taking things away creates suspicion. Adding in new content helps with QDF and provides a new hook to share on social. QDF can be helped by:

* Comments.
* Feeds (if structured and embedded properly).
* Curation (of comments or other material).
* User Generated Content (UGC) such as social shares, comments, reviews and forms.

* Questions - great because "new to them" evergreen content promotes UGC for years.

* Polls - voting brings customers back and creates new social share hooks too.

If this information sounds like you really can't "fix" an editorial mistake as much as you create, curate and surf you way out of it you understand implications of QDF. Content in Google land is forever, but content in the new QDF world isn't static, unchanging and inviolate either.

Promise to write a post on QDF and how Google's search for the latest greatest and most relevant content means your content marketing needs to shift from "publish and done" to "publish, curate and publish again".


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When Future Knocks Answer Door via @CendrineMedia

When Future Knocks Answer Door via @CendrineMedia | Curation Revolution | Scoop.it

Thanks to @Cendrine Marrouat - www.socialmediaslant.comI got into a riff about how #contentcuration is leading a new train. The train's name is community and those who get on, or those who answer the future knocking, will succeed. Those who don't won't.

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Don't Get Sued! Use Canva To Create Creative Commons Images for Your Blog

Don't Get Sued! Use Canva To Create Creative Commons Images for Your Blog | Curation Revolution | Scoop.it
Find the best royalty free images for your blog posts and learn how to make them stand out from the crowd using the simple online graphic design tool Canva.

Martin (Marty) Smith's insight:

Finding creative commons images can be a pain so I'm willing to give Canva a try.

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18 Apps Inspire Creativity In Your Everyday Life - Huffington Post

18 Apps Inspire Creativity In Your Everyday Life - Huffington Post | Curation Revolution | Scoop.it

Mobile devices like iPads and Androids have transformed the way we experience boredom. No longer is a wayward commuter forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or smart phone-wielding travelers can now immerse themselves in an entire library of art and culture-related distractions, finding solace in everything from a Vincent van Gogh game to a digital version of the Louvre.




Via John Evans, massimo facchinetti, malek
Martin (Marty) Smith's insight:

I'm going to use Field (turns pictures into sound) and Geo Street App (find graffiti art). 


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Pavel Liser's curator insight, October 13, 3:51 AM
It's one of those #AutumnDays, when you need one of these apps :)
Techstore's curator insight, October 13, 6:35 AM

18 Apps that will Inspire Creativity in your Everyday Life.

#business #apps #technology

Kamian's curator insight, October 14, 8:53 AM

(ENG) 18 Impresionantes aplicaciones que convertirán tu Ipad en una genial herramienta creativa y artística.

Suggested by Bill Gassett
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Google Plus Real Estate Following - Build One In 7 Easy Steps via @massrealty [great tips for anyone]

Google Plus Real Estate Following - Build One In 7 Easy Steps via @massrealty [great tips for anyone] | Curation Revolution | Scoop.it

If you are serious about growing your Google Plus following -- and actually gaining some clients from the platform -- you should be doing these seven things:

* Share Great Content.
* Interact with Others.
* Forget your listings.
* See out those with authority & influence.
* Expand your content offerings.

* Join Real Estate communities.
* Build a business page.

Marty Note
My friend Bill's post about how to create a G+ Real Estate following apply to anyone needing to build a following for anything. How we sell stuff is different now and getting more so everyday. Bill is a leader in real estate, content marketing and social media. He took to Scoop.it like a duck to water.

Martin (Marty) Smith's insight:

Great share from my friend Bill Gasset a

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Bill Gassett's comment, September 23, 4:21 PM
Thanks very much for sharing Marty!
Bill Gassett's comment, September 24, 7:42 AM
Thanks for sharing my Google Plus advice Mark!
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THINK Like A Marketing Pro: 5 Secret Tips [New @HaikuDeck by @Scenttrail]

THINK Like A Marketing Pro: 5 Secret Tips [New @HaikuDeck by @Scenttrail] | Curation Revolution | Scoop.it

Thinking Different = Hardest Thing
Web marketing is different, powerful and transforming. If you can adopt these 5 "Secrets" and shift thinking accordingly you can win BIG online:

* Hedge and Diversify.
* Over and Under.
* Card count & DOUBLE DOWN.
* Become a NOWIST.
* Hit 4 out of 10 = Hall of Fame.

Martin (Marty) Smith's insight:

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Has @HaikuDeck Created A New Powerful Visual Marketing Channel? +8,322 Views in 22 Days says YES!

Has @HaikuDeck Created A New Powerful Visual Marketing Channel? +8,322 Views in 22 Days says YES! | Curation Revolution | Scoop.it

Amazing Content Marketing Tool
If you don't use Haiku Deck to help create visual marketing you are missing a powerful tool. We've created 36 Haiku Decks. Over the last 22 days those decks added 8,322 views or 378 new views each day.There is NOTHING we are doing with that kind of reach...NOTHING!

We are beginning to believe Slide Decks may be an exciting new marketing channel. Amazingly NONE of our 36 decks reported zero views over the last 22 days. Even OLD decks continue to be viewed making slides and slide decks VALUABLE content indeed. 

Not a complete surprise since Slideshare has been creating SEO magic for years, but Haiku Deck may have just legitimized slides as a marketing channel. You don't need an excuse to create Haiku Decks. No conference talks needed to win with these new visual marketing tools. SLIDES and Haiku Deck's CMS that sits on top of the Creative Commons are becoming a powerful content marketing tool and a widgetized marketing channel in their own right. 

Trending Haiku Decks Include

Crowdfunding Tips From The Clash +46% Views
http://shar.es/1ao3gt 

Gamify Content Marketing +36% Views 
http://shar.es/1ao3GS 

Invisible Giant: Why New SEO So Hard To See +8% Views
http://shar.es/1ao3ZG 

Warren Buffett's Tips for Startups remains Top Dog w/  7,700 Views
http://shar.es/1ao3Bj  

See performance for all 36 Haiku Decks we've created on Google Doc here:
https://docs.google.com/spreadsheets/d/1Ozsk4hHtT6Xm77SxQbP7EFw259oQMVC_5DY1bOU9dAk/edit?usp=sharing  

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malek's curator insight, September 17, 5:44 PM

Walt Mossberg was right..

The great tech guru once commented that Haiku Deck saves people so much time it will raise the GDP

Haiko Deck is a different visual experience

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Got Authority? Become A Site Google Respects

Got Authority? Become A Site Google Respects | Curation Revolution | Scoop.it

Great tips from Curagami co-founder Phil Buckley (@1918) about how to create the authority your site needs to please the Google gods: http://www.curagami.com/featured/becoming-worthy-of-rank-authority/



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Brand Sculpting: 5 Online Branding Tips & 10 Tools via @Curagami

Brand Sculpting: 5 Online Branding Tips & 10 Tools via @Curagami | Curation Revolution | Scoop.it

Brand Sculpting creates a brand's online community in alignment with User Generated Content, a growing tribe of advocates & trending keywords & content.

5 Tips
* 10 Tools including @Scoop.itPaper.li ( @Kelly Hungerford), Haiku Deck, G+, Pinterest & Others.
* Community & UGC.
* Digital Listening.
* Analytics.
* Moon Audio examples.

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London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck

London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck | Curation Revolution | Scoop.it

Clash Crowdfunding Lessons
Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.

Working on a companion Curagami blog post too. Here is link to HaikuDeck:

http://shar.es/11YHo2

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Four Principles For An Open Digital World - author Don Tapscott TED Talk Video

4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:

* Collaboration.

* Transparency.

* Sharing.
* Empowerment

Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.

At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:

* Communication.
* UGC.
* Gamification.

Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.

User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.

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malek's curator insight, September 2, 1:00 PM

Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.

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No Trends or Fads Says Dieter Rams via @HaikuDeck by G. McGuickin

No Trends or Fads Says Dieter Rams via @HaikuDeck by G. McGuickin | Curation Revolution | Scoop.it

Things that matter don't go out of style, but they can be HARD to find, remember and sustain...unless you are Dieter Rams.

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10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips]

10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips] | Curation Revolution | Scoop.it

Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:

Biznlogy

1. Ask Questions, Respond to Answers

2. Personalize

3. Test ‘Em

Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).

7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs

Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.

Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.

Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.

Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).

Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.

Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.

Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.





Via Thomas Faltin
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Thomas Faltin's comment, October 13, 3:24 PM
Martin, thanks for sharing!
malek's curator insight, October 15, 6:42 PM

People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?

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Content Curation Next Big Thing or Temp? Content Curation Survey 2014

The results of the content curation survey 2014. Get the insights on the content curation industry. 282 people took part in this survey.

Marty Note
I contributed to Christian's survey and love seeing the results. Scoop.it is the clear "tool" favorite and it was interesting to see how other content curators treat something team Curagami (http://www.Curagami.com ) believes will be a huge help because:

Why Content Curation Rocks
* Ability to test content before risking it on model websites.
* Creates community.

* Great source of UGC (User Generated Content).
* Proves you listen at least as much as you talk.
* Increases social shares and so SEO.

* CHEAP when compared to content curation.
* Greater reach faster than content creation.

That last bullet is an idea we stumbled on. Content creation always starts from zero. YOU have to push the ball up the hill. Content curation starts further because you are using someone's content. Your share already has momentum since it has been shared before.

@Cendrine Marrouat - www.socialmediaslant.comjust wrote a great post for Curagami about why content curation is critical for B2C merchants: http://www.curagami.com/featured/content-curation-7-things-merchants-must-know/

Appreciate being included in Christian's survey and found results fascinating and true to my online content curation experiences.

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Invisible Giant of the New SEO via @Curagami

Invisible Giant of the New SEO via @Curagami | Curation Revolution | Scoop.it
Invisible Giant of the New SEO shows why Google, appification, mobile and other trends are making the new SEO hard to see, understand or create tactics for.

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Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami

Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami | Curation Revolution | Scoop.it

Red Bull Marketing Lessons
When I wrote Red Bull Branding Lessons for @ janlgordon's Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ) I had no idea Red Bull would keep teaching us how to create community and collaboration in a social / mobile / connected time.

Red Bull may be the strongest tribe creator in marketing. Why? Because they understand online community ground rules such as:

Red Bull’s Multi-Channel Content Marketing & Curation Strategy Summary

* Create community by focus on undiscovered heroes.
* Use publishing power to ntroduce and help establish new heroes.
* Tell great stories.
* Its about THEM (customers, extreme athletes, cultural icons).
* Tell amazing VISUAL stories.
* When in doubt create something new.
* Don’t worry about brand positioning.
* ASSUME audience intelligence, curiosity and technical proficiency.

Others are getting those lessons too. The Curagami post shares a West Elm example. And then Red Bull changed the game again.

Marketing To An Unfinished Sentence
In their 8/14 Red Bulletin Red Bull shows how to breathe new life into print, create multichannel marketing and engage their readers' curiosity, intelligence and technical proficiency.

Bet you love the Jenny Odell unfinished sentence as much as we did. One more important "new marketing" lesson to learn from The Bull.

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Crowdfunding: A New Marketing Channel - via @Curagami

Crowdfunding: A New Marketing Channel - via @Curagami | Curation Revolution | Scoop.it
Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits.

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Building Links? Beware...

Building Links? Beware... | Curation Revolution | Scoop.it

“Link building” as it is traditionally defined is fraught with risks, gray-hat techniques, and dangerous mistakes. Don’t approach link building in a let’s-build-some-links kind of way.

 

If you do, you’re headed for dangerous waters. Instead, consider link building as a byproduct of being a networker, a content marketer, a local expert, a personal brand, and a social animal.

 Read More: http://www.searchenginejournal.com/link-building-brand-new-website/115075/


Marty Note
When one of our friends shared his use of the disavow tool daily at a recent conference to our shocked and surprise. He went on to explain by alerting Google to spammy links coming into his content he was winning more and more SEO cred and suddenly we got it.

Acting proactively on the knowledge not all inbound links are equal or good can save some SEO PAIN.

Not all links are equal and some may be attempts to HURT your website. Knowing who is linking to you, thanking the good ones and alerting Google to your disdain for the bad ones is becoming an important "new SEO" tactic.

This post shares solid new ways to get good links in the first place and original great content is you best friend on that mission. What it doesn't share is the cost of bad unsolicited links. Treat all links with care and give them with even more care.

We suggest NOT letting the spider follow your links. No Follow links protect you from having the content changed or altered after you link. Even with No Follow Links ONLY link to trusted sources so you may become an authority too.



Via Antonino Militello
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Marco Favero's curator insight, September 19, 5:23 PM

aggiungi la tua intuizione ...

wanderingsalsero's curator insight, September 21, 10:52 AM

Always a worthwhile subject... and this fro a reputable source too.

Brian Fanzo's curator insight, October 13, 1:32 PM

Great resource here... thanks Marty! 

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Why I Stopped Curating From Top Content Blogs Like Mashable

Why I Stopped Curating From Top Content Blogs Like Mashable | Curation Revolution | Scoop.it

Neil's Note
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?

Marty 's Note: Why I Stopped Curating From The Big Boys
Interesting conversation broke out on @Neil Ferree's excellent share on G+. I agree with Neil's point and have long since stopped sharing posts from Mashable et al. I've stopped curating off of "big blogs" for several reasons including:

* Find these sites stop being BLEEDING edge and became more mainstream. My tribe and I live on the razor's edge of what's next.
* I share stuff that is too middle of the road and my curation reputation takes a hit and I lose audience.
* Mostly the BIG BLOGS BORE ME now (see note below about Gwen Stefani).
* No way to add value to curation from BIG sites because a. they start from some reasonable and KNOWN place and b. they are going to get 500 comments and a million shares anyway.
* My friends aren't there anymore.

That last bullet is the most telling. I'm part of a nomadic tribe of Internet marketers. Look at http://mashable.com/ homepage today:

* Apple & U2.
* CC hacks at Home Despot.

* Gwen Stefani gives Jimmy Falon a lap dance...

BORING and CELEBRITY BORING. I don't have time to watch Jimmy Fallon (unless there is a laptop on my stomach lol) and could care less about the latest BIG whatever. That is NOT where my tribe lives.

Where My Tribe Lives - In the Desert
Imagine a long, broad desert. The sand whirls and wraps like water. It feels like you could walk for a generation before seeing anything other than what you are seeing right now. Suddenly there is an ornate tent. Inside the tent the strange is mixed with the surreal as monitors glow and keys click.

This is my tribe. Far from the celebrity obsessed too big and boring (to us) now for their own good BIG blogs we compare notes about a semantic future, community, content shock and the implications of wiki-ification and appification.

We have our own publications. We have our own tools to publish too. Tools such as Scoop.it, Haiku Deck and G+ are used in creative ways daily if only so we can smile and cheer each other on. We know and learn about what matters to us from people we've come to know, trust and love.


We don't read Mashable or HuffPost unless one of US is writing or being written about.


We LIVE, BREATHE and THINK about little else than what is glowing now in that tent in the desert where our tribe is busy clicking, thinking and changing the web and Internet marketing. These are the things we care about.

While Mashable discusses what Gwen Stefani did to Jimmy Falon we are thinking about semantic web, content marketing, curation and what Mark did to Phil (or other way around). Unless Gwen created a new startup, app or is publishing something cool and different we could care less what she did to Jimmy.

Oh & U2's new album sounds cool and we are sure we will hear it one night LATE when the desert winds blow and the only sound other than U2 is the sound of a million fingers clicking, writing, thinking, collaborating and doing.

The future is different. In the future we collaborate more and care less about the lap dance someone named Gwen gave someone named Jimmy...at least in that tent far off in the desert.




Via Neil Ferree, massimo facchinetti
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Neil Ferree's curator insight, September 18, 1:43 PM

Why you should Share Content From Lesser Known Authors?


Social media has a considerable amount of “noise”.


If you are going to be successful using content curation, then you need to be able to cut through the noise effectively.


If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it.


This is how to How to Increase Your Social Media Presence 

Marco Favero's curator insight, September 18, 4:43 PM

aggiungi la tua intuizione ...

momblogger's curator insight, September 20, 11:24 AM

Why would you share the most popular content from high traffic content sites that most people are already reading and sharing??

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4 Simple Steps To A Blog Post That Floods Your Inbox with Inquiries

4 Simple Steps To A Blog Post That Floods Your Inbox with Inquiries | Curation Revolution | Scoop.it

If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.

* Forget about lead generation.
* Stand out as a problem solver.
* Apply "authority enhancers" (quote experts, books, other confirming experts).

* Make readers fall in love with you.  


Via Peg Corwin
Martin (Marty) Smith's insight:

Liked @Peg Corwin note, "First step is to forget about lead generation" and agree. 

My favorite tip is the last one - make readers fall in love with you. I like little things like present tense verbs, sharing personal stories (when relevant) and being present and accounted for in social media (not phoning it in). Great Scoop by Peg, a trusted source for me. 
 

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Peg Corwin's curator insight, August 30, 6:24 PM

Hint - the first step is to forget about lead generation.