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Scooped by Martin (Marty) Smith onto Curation Revolution |
Scoop.it!
A friend who is uber-smart and talented got me thinking about How Entropy Is Creating Web 3.0 Right Under Our Noses today. This piece is Entropy Redux or what happens after the more to greater randomness takes hold of us by the scruff of the next :).
It is about the coming apocalypse in website design. Every UX rectangle we draw today is sure to be replaced by conditional logic soon. Why? It’s all Google's Fault.
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"Being of a slightly contrarian frame of mind, however, I think it’s important that we remind ourselves that stories do have limits, and excessive reliance on them can weaken our persuasive efforts, especially when our listeners start probing a little deeper to find the real truth behind them." I like how the author Jack Malcolm starts out his blog. Yes, stories can be deceptive just like any other form of communication. And I agree with his first point: they may be untrue or exaggerated. After that however, I put my cranky pants on. The next point advocates is that stories are ALWAYS incomplete; that nuance and complexity get in the way of a good story. Balderdash I say!! What about the creation of rich media, layered meanings, and multiple interpretations? The next point is equally problematic: stories may be true, but insufficient; that the more vivid and compelling a story, the more it can mislead because the listener focuses in on the details instead of the larger picture. Aaaarrrgghh! All that says to me is that when that happens, the teller is not that skilled in storytelling and the crafting of co-created meanings which speak to a larger picture. Bottom line for all of us? Keep learning the craft of storytelling. Know how to layer multiple meanings into your biz stories when needed. Keep drawing out the bigger picture in your stories when needed. And be authentic. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Via Karen Dietz 
Kristen E. Sukalac's comment,
October 28, 2012 1:16 PM
With all due respect Karen, I think you totally miss the mark on his second point. Any representation of reality -- including well-written stories -- will by necessity exclude part of the reality. We carefully select the elements based on who is communicating and to whom and what the purpose is. Sociologists refer to this as differentiating between the map and the territory. There's a fabulous, although poorly titled, book by Howard S. Becker about this called "Telling about Society". That's what he means about the inherent incompleteness of any story.
Karen Dietz's comment,
October 28, 2012 9:29 PM
Hi Kristen -- with a PhD in Folklore I do agree with your comment and am very familiar with map/territory distinctions. As we know, any culture or group is composed of a collection of stories as opposed to a grand narrative that explains it all. However, the author's point was that the more vivid a story is, the more it will mislead the listener because the listener will focus only on the details instead of the larger picture. I find that statement problematic. Many thanks for the comment!
Karen Dietz's comment,
October 28, 2012 9:38 PM
Oh, and yes -- there are times when a storyteller can tell a story and have it be sufficient for the group, and speak to the bigger picture. But that is different than a collection of stories reflecting a group, which your comment addresses Kirsten. As you can see, there is a lot more to this article than meets the eye! Again, I very much appreciate the input and discussion :)
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Scoop.it!
We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future. It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way! If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it. Why? Because those who can tell a compelling story are already visual thinkers. We are masters at distilling complex thoughts down to images that convey meaning. Yahoo! The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this. And building visual thinking skills is part-and-parcel of becoming a compelling storyteller. This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends. Via Karen Dietz 
Martin (Marty) Smith's comment,
February 10, 2012 5:16 PM
Karen another winner and great take by you as usual. Marty
Karen Dietz's comment,
February 10, 2012 9:59 PM
Thank you Marty and thanks also to Jackie, Bill, and Randy!
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3 Dimensions of Web 3.0
The three dimensions of Web 3.0 might not be what you think, they are:
* Space.
* Time.
* Behavior.
Behavior may seem a strange "dimension" but it is the defining dimension of Web 3.0's predictive analytics future. Behavior, what a visitor does or is doing on your website will lock a persona.
Once a persona is identified, and it shouldn't take more than three "touches", a path forms. When a visitor arrives at your web 3.0 site you already know a lot. You know where they came from, if they are new or returning and what keyword or partner brought them to your website.
Let's say you already have 2 of the 3 touches needed for persona definition. Those first touches have formed a page created with a single goal - finding the 3rd touch point. The 3rd touch point completes the persona definition and forms the path.
As behavior continues over time the space the visitor "sees" is highly influenced by similar patterns. If a visitor goes "rogue" creating a new path (in real time) its all good and all recorded. Recorded because rogue paths can become part of the branching algorithm once the rogue path is seen more than once.
This is why behavior is a dimension online, but not a dimension separate from space and time. Web 3.0 mashes all three website design dimensions into a single 3 way Chinese finger puzzle. Each web 3.0 "dimension" is inextricably tied to the other two.
See Also:
A Brief History of Time and Web 3.0
http://www.scoop.it/t/design-revolution/p/3995357618/a-brief-history-of-time-and-web-3-0