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Scooped by Martin (Marty) Smith onto Curation Revolution |
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A friend who is uber-smart and talented got me thinking about How Entropy Is Creating Web 3.0 Right Under Our Noses today. This piece is Entropy Redux or what happens after the more to greater randomness takes hold of us by the scruff of the next :).
It is about the coming apocalypse in website design. Every UX rectangle we draw today is sure to be replaced by conditional logic soon. Why? It’s all Google's Fault.
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Analysis of two years of Scoopit use to curate and create content marketing.
Martin (Marty) Smith's insight:
Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing. 
Brian Yanish - MarketingHits.com's curator insight,
May 5, 8:46 AM
Thanks Marty for sharing. SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy. Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing. 
Martin (Marty) Smith's comment,
May 5, 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.
In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M 
Susan Daniels's curator insight,
Today, 11:17 AM
I've had such a wonderful time bring new traffic to my site and meeting new friends on Scoop.it. I am pleased to share this slide presentation with you from Martin Marty Smith. I believe you will find it informative. Warmly, Susan Daniels http://crazydreamersdo.com Delete the scoop?
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Conference Content - Content Marketing Gold Mines Delete the scoop?
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![Content Marketing Ninjas: Why Content Marketing Is New SEO [Live Blog + Video] | Curation Revolution | Scoop.it](/resources/img/white.gif)
A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013.
Martin (Marty) Smith's insight:
Great Content Is New SEO Event & Live Blog http://www.slideshare.net/martinmartysmith/storytelling-new-seo Delete the scoop?
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Something CORE is changing pushed by social media and a altruism mentioned in books by Godin and Benkler, the commons revolution is happening. You In?
Martin (Marty) Smith's insight:
Everything is in the commons now. Delete the scoop?
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Question and Answer (Q&A) content is the secret RPG of content marketing. Here's HOW to create the most powerful SEO content by simply answering questions.
Martin (Marty) Smith's insight:
This post is getting a lot of pickup (Retweets and shares). I thought it would, but one never knows. I thought it would because some already know how powerful Q&A content is to Google and SEO and everyone else needs to know (lol).
Martin (Marty) Smith's curator insight,
February 12, 10:21 PM
I tested some year old research today. When I joined Atlantic BT a little over a year ago I was asked to do research on 5 different business verticals. Amazingly I found a common pattern. Delete the scoop?
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Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views
Martin (Marty) Smith's insight:
What Is The Value Of Data Visualization? * Fast moving. * Expert. * Cool, fun and engaging.
Can the infographic you create undo these inherit values? Sure, the devil is always in the details, but the covert communication created by infographics and the visual presentation of data is an undeniable trend.
Ken Morrison's curator insight,
February 18, 6:22 PM
Ken's Key Takeaway: I am sharing this link for two reasons. I like that it shares a list of the most popular infographic. I also like that it shows how to attempt to evaluate the ROI of an infographic. 
255's comment,
February 20, 12:21 AM
Could be that infographics tells something in an easy way about relevant point ?
Mercor's curator insight,
February 22, 6:45 AM
Rescooped by 255 from Bussines Improvement and Social media onto Handling Engineering & Controls Delete the scoop?
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CMI consultants continue a roundtable discussion on key challenges for content marketing strategies in social media. Find out the secret to choosing channels. Via AlexaSocialMedia - Social Media & Community Management
Martin (Marty) Smith's insight:
I like the Content Marketing Institute team. I've attended a Content Marketing World and it was one of the better conferences I've been to in years. Joe Pulizzi, the head of CMI, has been a content champion for years, so follow them. This article helps cut hype from truth in social media. 
AlexaSocialMedia - Social Media & Community Management's comment,
January 18, 10:48 AM
Totally Agree Marty Thanks for your Comment
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Everyone does the easy thing. They insist you must create awesome content without completing the sentence to explain HOW to create amazing content. That is because creating awesome content is full of serendipity, but there are things you can do to increase chances for advocacy and social support. This post shares 6 secrets to create awesome content:
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Is Google changing marketing or the other way around? Delete the scoop?
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Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.
Via Gregg Breward Delete the scoop?
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Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy.
I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I'm thinking particulary of the UK).
Sue McKittrick (an analyst working on content strategy and more - http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge.
As a real-world example she utilizes Adobe's highly successful online curated magazine www.cmo.com, while also providing a shortlist of some of the best enterpise curation tools available out there.
If you are briefing a new client that is considering "content curation" as a strategy, this would be a useful article to leave with them.
Full article: http://www.contentmarketinginstitute.com/2012/02/content-curation/
Via Liz Wilson, Robin Good Delete the scoop?
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On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketing.
Ken rocks and I love the idea of 5 key SEO ideas and am writing a "report card" to just such an idea, writing made easier now. Thanks Ken. Via Ken Horst Delete the scoop?
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Funny to me how different B2B companies think they are. Everyone uses same Google alogo :). Martin B2B business can make use of the different channels to ensure diversification that would ensure sharing information at the right time, at the right place with the relevant audience. The key to content marketing success in the B2B segment is the ... Via Sam Wee Delete the scoop?
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Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Martin (Marty) Smith's insight:
Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers.
Ken Morrison's comment,
April 27, 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
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Thinking of the increasing importance of NOW I set out in search of the New Now. The New Now changes the way we think about content. Instead of working from evergreeen conent OUT to NOW we must move backwards because NOW is the biggest gear in any content marketing engine now. This piece explores the implications of the New Now on SEO and content marketing. Delete the scoop?
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Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development
Martin (Marty) Smith's insight:
"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process. 
Russ Merz, Ph.D.'s curator insight,
March 23, 9:19 AM
The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure. 
Esther L's comment,
March 24, 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight,
March 24, 4:16 PM
I think the most important step in this formula is the one most often ignored: Step 2. Determine Objectives.Delete the scoop?
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The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.
Martin (Marty) Smith's insight:
The Genius of the Pebble Watch Kickstarter Campaign
Ken Morrison's curator insight,
February 19, 8:35 PM
Everyone is wondering if Apple will be releasing a watch. They should be checking out Pebble. This pebble will be making ripples in the tech pond. Great strategy! Delete the scoop?
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The Lean Content Movement is curation, tools with fast feedback loops and writing less content that does more. Join the Lean Content Movement, here's how.
Martin (Marty) Smith's insight:
Listened to a great interview with Guillaume today on Blog Talk Radio. Guillaume and Scoop.it have created what is tantamount to a new movement - the Lean Content Movement. 
Therese Torris's curator insight,
February 12, 7:21 AM
I wished it were true that content curation could lead to a more efficient use of content, but I fear I don't. Content marketing rules (a large chunk of) content curation and content creation.
Lean content is like zero growth (the economic theory, not the GDP number), a rationale that is not likely to happen because everybody is runnning the loose-loose race for visibility through content. We live in a world of content inflation.
That being said, tools are neutral, we the people act foolishly. As a tool, Scoop.it remains one of the best and I am happily part of the Scoop.it movement ! 
gdecugis's comment,
February 13, 6:38 PM
Hi Therese - The way we see it (and please bear in mind that Lean Content is a concept still being defined), Lean Content is not about "Information diet" or trying to refrain from creating Content. We are definitely in a world of content inflation. So how do we cope with this? Part of the best practices we've seen being done come around faster content creation cycle, leveraged content distribution, content curation, etc... Faster content creation cycle is for instance something Leo from Buffer talked about at our first meetup group here in SF explaining techniques to become better and better at turning out quality content fast. What I call leveraged content distribution is the idea of using guest posting, slideshare or quora to give a bigger distribution to your content than your blog if it's nascent - techniques we used a lot at Scoop.it and that proved efficient for us. So it's not about zero growth (an interesting economic concept that I don't believe in but that's a different discussion ;-) but it's about doing more and better with your content strategy for the limited resources that startups, non-profits or even small teams within bigger organizations have. Makes any sense?
Therese Torris's comment,
February 14, 4:42 AM
@gdecugis. Get it. It's more rather about lean content production and distribution processes than about lean content..
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You can write for your idea-spreaders, and you can write for your buyers.
Martin (Marty) Smith's insight:
This piece by Chris inspired me to write about how all web copy is on a Hero's Journey on Google Plus: * Ask to amplify your ideas with their take. * Ask to buy something. * Ask to read something else, something related. * Ask for comments. * Create a poll or a survey and ask specific questions. * Ask to be LIKED or shared. * Ask for support. * Ask for trust (can be very powerful). * Ask for help (admit you don't know it all).
That last bullet, ask for help, may be controversial. Don't you want to appear to have all the answers if you are selling your consulting services to other business? No one can know it all. People are smart. They want to work with people like them.
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Article from Kuno marketing on what is content marketing and why you should care.
Martin (Marty) Smith's insight:
This is an excellent advanced introduciton to content marketing. The rubber meets the road in the section on why you should care about content marketing. Delete the scoop?
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Rescooped by Martin (Marty) Smith from social: who, how, where to market |
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The classic sales funnel has long been used to describe website development strategy.
However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.
It’s not as simple as writing lots of blog posts every day and distributing them on social channels.
In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.
In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.
Read more: http://bit.ly/MjFpfA
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BtoB Magazine is the publication for b2b marketing strategists.
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Boss shared this article with me this morning. Interesting to see B2B companies suspend all traditional advertising in favor of promoting content marketing. Wise and money much better spent. Marty
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Scooped by Martin (Marty) Smith |
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Great SEO Infographic and content is good for a lot of others things too. Never has telling a story been more important. Marty
Why is Content Good for SEO Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural”......
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3 Dimensions of Web 3.0
The three dimensions of Web 3.0 might not be what you think, they are:
* Space.
* Time.
* Behavior.
Behavior may seem a strange "dimension" but it is the defining dimension of Web 3.0's predictive analytics future. Behavior, what a visitor does or is doing on your website will lock a persona.
Once a persona is identified, and it shouldn't take more than three "touches", a path forms. When a visitor arrives at your web 3.0 site you already know a lot. You know where they came from, if they are new or returning and what keyword or partner brought them to your website.
Let's say you already have 2 of the 3 touches needed for persona definition. Those first touches have formed a page created with a single goal - finding the 3rd touch point. The 3rd touch point completes the persona definition and forms the path.
As behavior continues over time the space the visitor "sees" is highly influenced by similar patterns. If a visitor goes "rogue" creating a new path (in real time) its all good and all recorded. Recorded because rogue paths can become part of the branching algorithm once the rogue path is seen more than once.
This is why behavior is a dimension online, but not a dimension separate from space and time. Web 3.0 mashes all three website design dimensions into a single 3 way Chinese finger puzzle. Each web 3.0 "dimension" is inextricably tied to the other two.
See Also:
A Brief History of Time and Web 3.0
http://www.scoop.it/t/design-revolution/p/3995357618/a-brief-history-of-time-and-web-3-0