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Website Design In 3 Dimensions, Why Google's Float Is A Blueprint For Web 3.0

Website Design In 3 Dimensions, Why Google's Float Is A Blueprint For Web 3.0 | Curation Revolution |

A friend who is uber-smart and talented got me thinking about How Entropy Is Creating Web 3.0 Right Under Our Noses today. This piece is Entropy Redux or what happens after the more to greater randomness takes hold of us by the scruff of the next :). 


It is about the coming apocalypse in website design. Every UX rectangle we draw today is sure to be replaced by conditional logic soon. Why? It’s all Google's Fault. 


Martin (Marty) Smith's insight:

3 Dimensions of Web 3.0
The three dimensions of Web 3.0 might not be what you think, they are:

* Space.

* Time.

* Behavior.


Behavior may seem a strange "dimension" but it is the defining dimension of Web 3.0's predictive analytics future. Behavior, what a visitor does or is doing on your website will lock a persona.

Once a persona is identified, and it shouldn't take more than three "touches", a path forms. When a visitor arrives at your web 3.0 site you already know a lot. You know where they came from, if they are new or returning and what keyword or partner brought them to your website.

Let's say you already have 2 of the 3 touches needed for persona definition. Those first touches have formed a page created with a single goal - finding the 3rd touch point. The 3rd touch point completes the persona definition and forms the path.

As behavior continues over time the space the visitor "sees" is highly influenced by similar patterns. If a visitor goes "rogue" creating a new path (in real time) its all good and all recorded. Recorded because rogue paths can become part of the branching algorithm once the rogue path is seen more than once.


This is why behavior is a dimension online, but not a dimension separate from space and time. Web 3.0 mashes all three website design dimensions into a single 3 way Chinese finger puzzle. Each web 3.0 "dimension" is inextricably tied to the other two.

See Also: 
A Brief History of Time and Web 3.0  


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Marketing the Art of Shoes - Curagami

Marketing the Art of Shoes - Curagami | Curation Revolution |

The Power of SHOES
Isabel Flowers wrote a fascinating post in Artforum about "sneakerheads" and the 1.2 billion dollar aftermarket for sneakers. Flowers' post got us thinking about flocking behavior, how weather-like the Internet is and what sneakers, baseball cards and art can teach us about marketing. 

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Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution |

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

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