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Website Design In 3 Dimensions, Why Google's Float Is A Blueprint For Web 3.0

Website Design In 3 Dimensions, Why Google's Float Is A Blueprint For Web 3.0 | Curation Revolution | Scoop.it

A friend who is uber-smart and talented got me thinking about How Entropy Is Creating Web 3.0 Right Under Our Noses today. This piece is Entropy Redux or what happens after the more to greater randomness takes hold of us by the scruff of the next :). 

 

It is about the coming apocalypse in website design. Every UX rectangle we draw today is sure to be replaced by conditional logic soon. Why? It’s all Google's Fault. 

 

Martin (Marty) Smith's insight:

3 Dimensions of Web 3.0
The three dimensions of Web 3.0 might not be what you think, they are:

* Space.

* Time.

* Behavior.

 

Behavior may seem a strange "dimension" but it is the defining dimension of Web 3.0's predictive analytics future. Behavior, what a visitor does or is doing on your website will lock a persona.

Once a persona is identified, and it shouldn't take more than three "touches", a path forms. When a visitor arrives at your web 3.0 site you already know a lot. You know where they came from, if they are new or returning and what keyword or partner brought them to your website.

Let's say you already have 2 of the 3 touches needed for persona definition. Those first touches have formed a page created with a single goal - finding the 3rd touch point. The 3rd touch point completes the persona definition and forms the path.

As behavior continues over time the space the visitor "sees" is highly influenced by similar patterns. If a visitor goes "rogue" creating a new path (in real time) its all good and all recorded. Recorded because rogue paths can become part of the branching algorithm once the rogue path is seen more than once.

 

This is why behavior is a dimension online, but not a dimension separate from space and time. Web 3.0 mashes all three website design dimensions into a single 3 way Chinese finger puzzle. Each web 3.0 "dimension" is inextricably tied to the other two.


See Also: 
A Brief History of Time and Web 3.0
http://www.scoop.it/t/design-revolution/p/3995357618/a-brief-history-of-time-and-web-3-0  

 

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Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution | Scoop.it

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

 

Find more here
http://www.curagami.com/quick-web-copy-lesson/ 

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Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution | Scoop.it

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

Vote Here: 

https://99designs.com/contests/poll/mij1wv?urlcategory=icon-button-design 

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