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Scooped by Martin (Marty) Smith onto Curation Revolution |
How to get Google Author Verification to show your author photo in Google search.
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Robin Good: Good article by Rex Hammock on RexBlog.com highlighting the confusion arising from using the term curation when it is not really appropriate. He writes: "Somewhere along the way, the inherently-confusing metaphor of curation being applied to content on the web went from something like, finding relevant content and pointing readers to it to something like, find content on other sites and simply re-write what they say and place it on our site and that’s okay, as long as somewhere you credit the source.” He has several more interesting points. here a few key excerpts from it: "While I believe “curation media” can be a helpful service to readers, the act of writing a story that rehashes another story — without adding some insight or background — is a disservice to all involved. ... "...I’m not suggesting that the act of sharing articles you run across is anything but good. I’m not even suggesting that websites like Huffington Post or Business Insider are nothing more than re-writing services. (I’m not “suggesting” it, as it’s well known.) This is the bottom line: To be of any value (or to prevent you from appearing foolish), your curation needs to be more than merely re-writing something that has already been re-written one or two times. If you feel the need to do that, just link." Rightful. 7/10 Full article: http://www.rexblog.com/2012/06/14/47898
Mostly I am way to talkative and full of beans to not weigh in (lol). As far as the "rewriting" goes I agree with Robin, not adding anything and calling it yours doesn't make it so. If someone were to paraphrase my writing, call it their curation and then give credit they insult me. Like shooting me and then apologizing - the one doesn't compensate for the other :). Marty Via Robin Good Delete the scoop?
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Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions : "Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."
Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins." Via janlgordon, axelletess
janlgordon's comment,
December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment,
December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)
I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable. Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader. Keep it up!
janlgordon's comment,
December 4, 2011 2:32 PM
@Robin Good
Hi Robin, Thanks for letting me know about the link, I just fixed it. I will add your revision to the post, you're absolutely right, an oversight here:-) Delete the scoop?
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This is a Mike Shatzkin article published in 2009 that I discovered through Robin Good.
"Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers." he starts. Having been an actor of the digital disruption in the music business, the comparison of publishing with the music industry (and subsequently of the newspaper with the 12/15 song album) is dear to my heart. The Music Industry lost a lot of time and effort blaming piracy while not realizing albums had stopped making sense and that they had opportunities around curating playlists or compilations that they didn't exploit. Likewise, the opportunity to create new relevant media through curation has never been that big. by Guillaume Decugis Via Robin Good, gdecugis Delete the scoop?
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Working on fixing Atlantic BT's blog and can't say enough about my MENCH-Y friend @MarkTraphagen.
Mark shares until it hurts and then he shares some more. The link on this post provides a step by step HOW TO on Google Authorship.
http://www.virante.org/blog/author/mtraphagen/ is where Mark writes for Virante, a SEO firm where several friends of mine work.