Curation Revolution

Attn:  It is best to read this entire post to have a complete understanding of why I chose this post topic.  I thank you in advance. ~Carla Dear Readers, I’m writing this post today because I’ve be...

Consumer-Driven Campaign Will Revitalize and Repaint the Main Streets of 20 U.S. And Canadian Communities

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).

If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.

MARTY

Great infographic that reminds us not all content is equal. Some content starts with more viral potential than other content. Not surprising to see content that is more "craved" is about dreams, nostalgia and love. 

Oh, and the life is short stuff, somethig I know all too well :).  

Penguin 2.0 happened last week creating a big OUCH for ScentTrail Marketing as the Panguin SEO tool shows. Atlantic BT can help fix your SEO issues too.

Curation, the purposeful filtering of Internet content, is a hot and disruptive trend. Continue reading →

Looking forward to "Hanging Out' via G+ with Tim and Ally tomorrow at 2:00 EST discussing how Community Saves The World.

http://mycmgr.com/          #CMGRHangout

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

2 Examples of The Share
The future of Internet marketing will be about The Ask, The Give, The Share and The Commons Revolution. Here are two examples of the power of the share.

One example, created on the base of a failed contest, increased Pinterest followers 636%. Another turned a free fall in members of The Marketing Revolution's Scoop.it feed around and increased followers by 200%.

Great benefits, but the GAIN is only half the story. Gains were made even as input and so content creation costs were cut. What is the value of increasing the value of your content marketing even as you lower costs?

The POWER of the Share.

Love Is The Killer App

If Will Dean's, CEO of Tough Mudder, recent statement, "Experience is the new luxury good," is correct then all marketing is personal now. Days when presence was enough are over.

If Will Dean is right and so all marketing is personal Faith Popcorn's famous statement about brands needs modification too. Popcorn, the marketing master and author, famously aid, "People don't BUY brands they JOIN them".

In this post I modified Popcorn's statement to fit our social, mobile and connected marketing revolution times to, "People don't BUY brands they LOVE them". Love, it turns out, is the killer app.

Note, added a great related infogrpahic from the startup @HaggleApp now in beta (http://sco.lt/5Ssikz).

Video Tour of my house in Durham, NC:
http://pfretour.com/23208

Here is how my "Selling Everything" sale will work and a few of the first items we can't ship (furniture). My house and the rest of "everything I own" should go up in the next few days.

This post explains WHY I'm "selling out" and how you can help by buying STUFF and VOLUNTEERING. Will be loading more STUFF up over the next few days, so please tell your friends and wish us luck.

Together we cure cancer in our lifetime.

All proceeds benefit my 501c3 nonprofit Story of Cancer Foundation and help with development costs for Cure Cancer Starter (http://www.curecancerstarter.org) the first crowdfunding platform developed by a cancer survivor (me:) and dedicated to cancer research.

I am not ALONE in this journey.

My amazing employer, Raleigh software and web devleopers Atlantic BT, are creating Cure Cancer Starter and matching my investment.

I'm paying for development with my salaray and cash is getting TIGHT so time to sell everything, time to sell out to help cure cancer :).

Also explained in my Startups Scoop.it Feed and on GooglePlus.

Raleigh PHP Programmer Jobs & Raleigh .NET Programmer Jobs. Come work for the largest web development company in the Raleigh/Durham/Cary area!

Penguin 2.0 happened last week creating a big OUCH for ScentTrail Marketing as the Panguin SEO tool shows. Atlantic BT can help fix your SEO issues too.

Amazes me more big companies don't know about SEO rollups, the ability to platform or "Hub" a website and roll up large groups of keywords.

SEO Quick Tips
SEO is never going to be so dead sending spiders clues they can understand about what your web pages and website are about isn't a good idea. Until they perfect the digital mind, technical SEO matters and SEO is being done SO BADLY by people who should know better. 

Here are Today's SEO Quick Tips
1. Company name to FAR right in title because you should rank for it automatically AND it is on your website in heavy weight.

2. Keys in rank order with MOST important to the far left in title.

3. USE Headings h1S and sub heads h2S and 3s with KEYWORDS and don't stuff (5 to 8 words max). 

4. Descriptions have character limits of 150 (or so) and don't go over since it looks like spamming. Descriptions should be keyword dense AND natural sounding with copy consistent to the page. 

5. Title, description and body copy should be CONSISTENT and repetitive without being spammy. When in doubt look at a competitor who outranks you.  

Added a note about how I create Efficiency Indexes on Google Plus
https://plus.google.com/u/0/102639884404823294558/posts/HvgEaUhRVnJ  

My little Keyword Efficiency idea has helped us make so much money, I created a Scoop explaining the SIMPLE but very profitable keyword reasearch idea: http://sco.lt/4vvgdV 

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World Marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).