![Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan] | Curation Revolution | Scoop.it](http://img.scoop.it/OPJr6AD864kQ0OZTDfGoljl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
You can write for your idea-spreaders, and you can write for your buyers.
One gets you seen and the other gets you business. I say do both. Here’s a post about content marketing with the mi...
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Scooped by Martin (Marty) Smith onto Curation Revolution |
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**** This s a cool idea consistent with our thinking that tags and taxonomy are about to be very, very important. Attribute much of Amazon's mega-success to their creative algorithm's ability to make data dance with SERPs. Robin knows the best tools (by far :). Marty
Robin Good: Silk is a new web-based web publishing platform which allows anyone to easily create information-based websites, that can leverage to the max the use of structured information and tags inside the published content. "In Silk, adding structure to content is as easy as writing it. This structure can be searched, aggregated and visualized, making it a breeze to find information." Everyone can make a Silk site and start adding pages with text, images and links. Key features: - Tags: facts in your text can be tagged. - Collaboration: you can let multiple people work on your site by inviting and managing site editors. - History: history versions are kept of each web site edit executed, so that going back is easy. - Domain mapping/hosting: You can run Silk on your domain, just adjust your DNS settings and you are done. - Look and feel: Moreover, your site can be styled any way you like it. You can have your own CSS to determine background, colors and fonts to match your style. - API - available API set N.B.: Custom styling and Silk on your own domain are paid options. Sample sites made with Silk: Take a look at one of our public Silk sites: Countries of the World, The Next Web Index or the Simpsons. Video tutorials: http://www.silkapp.com/tutorials More info: http://www.silkapp.com/ Via Robin Good Delete the scoop?
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This piece by Chris inspired me to write about how all web copy is on a Hero's Journey on Google Plus:
https://plus.google.com/u/0/102639884404823294558/posts/2jXTLKhxqTx
My First Reaction Notes
Great Chris Brogan article explaining how to write content that makes your customers the hero. I also love the "never waste content without an ask of some kind". We are in the Call to Action business; to forget to ask is to waste your content marketing.
Types of asks:
* Ask to join a list.
* Ask to amplify your ideas with their take.
* Ask to buy something.
* Ask to read something else, something related.
* Ask for comments.
* Create a poll or a survey and ask specific questions.
* Ask to be LIKED or shared.
* Ask for support.
* Ask for trust (can be very powerful).
* Ask for help (admit you don't know it all).
That last bullet, ask for help, may be controversial. Don't you want to appear to have all the answers if you are selling your consulting services to other business? No one can know it all. People are smart. They want to work with people like them.
Admitting to being human only helps and strengthens your case. I don't like wimpy copy, but admitting you are unsure of something isn't wimpy (if done right). Collaboration is about knowing your strengths AND weaknesses and collaborating to contribute one and buttress the other.
Great Chris Brogan article on how to write content that makes potential buyers actual partners and collaborators.