![Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan] | Curation Revolution | Scoop.it](http://img.scoop.it/OPJr6AD864kQ0OZTDfGoljl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
You can write for your idea-spreaders, and you can write for your buyers.
One gets you seen and the other gets you business. I say do both. Here’s a post about content marketing with the mi...
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Scooped by Martin (Marty) Smith onto Curation Revolution |
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Embrace Save The World Marketing 
Yu Ji's curator insight,
Today, 6:37 AM
To some extent, it pointed the changes happened today in marketing and how to cope with such changes. Delete the scoop?
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Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential. And yes, SEO is the great white whale :). 
Martin (Marty) Smith's comment,
April 10, 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment,
April 10, 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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A good presentation deck by Qianxing Lu and Brian Moritz for their Social Media Theory and Practice assignment. Simple, clear and well presented concepts. Via Robin Good Delete the scoop?
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Analysis of two years of Scoopit use to curate and create content marketing.
Martin (Marty) Smith's insight:
Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing. 
Brian Yanish - MarketingHits.com's curator insight,
May 5, 8:46 AM
Thanks Marty for sharing. SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy. Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.
Martin (Marty) Smith's comment,
May 5, 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.
In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M 
Susan Daniels's curator insight,
May 19, 11:17 AM
I've had such a wonderful time bring new traffic to my site and meeting new friends on Scoop.it. I am pleased to share this slide presentation with you from Martin Marty Smith. I believe you will find it informative. Warmly, Susan Daniels Delete the scoop?
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Is Google changing marketing or the other way around? Delete the scoop?
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This piece by Chris inspired me to write about how all web copy is on a Hero's Journey on Google Plus:
https://plus.google.com/u/0/102639884404823294558/posts/2jXTLKhxqTx
My First Reaction Notes
Great Chris Brogan article explaining how to write content that makes your customers the hero. I also love the "never waste content without an ask of some kind". We are in the Call to Action business; to forget to ask is to waste your content marketing.
Types of asks:
* Ask to join a list.
* Ask to amplify your ideas with their take.
* Ask to buy something.
* Ask to read something else, something related.
* Ask for comments.
* Create a poll or a survey and ask specific questions.
* Ask to be LIKED or shared.
* Ask for support.
* Ask for trust (can be very powerful).
* Ask for help (admit you don't know it all).
That last bullet, ask for help, may be controversial. Don't you want to appear to have all the answers if you are selling your consulting services to other business? No one can know it all. People are smart. They want to work with people like them.
Admitting to being human only helps and strengthens your case. I don't like wimpy copy, but admitting you are unsure of something isn't wimpy (if done right). Collaboration is about knowing your strengths AND weaknesses and collaborating to contribute one and buttress the other.
Great Chris Brogan article on how to write content that makes potential buyers actual partners and collaborators.