![Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan] | Curation Revolution | Scoop.it](http://img.scoop.it/OPJr6AD864kQ0OZTDfGoljl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
You can write for your idea-spreaders, and you can write for your buyers.
One gets you seen and the other gets you business. I say do both. Here’s a post about content marketing with the mi...
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Scooped by Martin (Marty) Smith onto Curation Revolution |
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We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.
Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.
As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog.... Via Jeff Domansky
Martin (Marty) Smith's insight:
Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.
Jeff Domansky's comment,
February 28, 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
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This piece by Chris inspired me to write about how all web copy is on a Hero's Journey on Google Plus:
https://plus.google.com/u/0/102639884404823294558/posts/2jXTLKhxqTx
My First Reaction Notes
Great Chris Brogan article explaining how to write content that makes your customers the hero. I also love the "never waste content without an ask of some kind". We are in the Call to Action business; to forget to ask is to waste your content marketing.
Types of asks:
* Ask to join a list.
* Ask to amplify your ideas with their take.
* Ask to buy something.
* Ask to read something else, something related.
* Ask for comments.
* Create a poll or a survey and ask specific questions.
* Ask to be LIKED or shared.
* Ask for support.
* Ask for trust (can be very powerful).
* Ask for help (admit you don't know it all).
That last bullet, ask for help, may be controversial. Don't you want to appear to have all the answers if you are selling your consulting services to other business? No one can know it all. People are smart. They want to work with people like them.
Admitting to being human only helps and strengthens your case. I don't like wimpy copy, but admitting you are unsure of something isn't wimpy (if done right). Collaboration is about knowing your strengths AND weaknesses and collaborating to contribute one and buttress the other.
Great Chris Brogan article on how to write content that makes potential buyers actual partners and collaborators.