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Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan]

Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan] | Curation Revolution |
You can write for your idea-spreaders, and you can write for your buyers.

One gets you seen and the other gets you business. I say do both. Here’s a post about content marketing with the mi...
Martin (Marty) Smith's insight:

This piece by Chris inspired me to write about how all web copy is on a Hero's Journey on Google Plus: 

My First Reaction Notes
Great Chris Brogan article explaining how to write content that makes your customers the hero. I also love the "never waste content without an ask of some kind". We are in the Call to Action business; to forget to ask is to waste your content marketing. 

Types of asks:

* Ask to join a list.

* Ask to amplify your ideas with their take.

* Ask to buy something.

* Ask to read something else, something related.

* Ask for comments.

* Create a poll or a survey and ask specific questions.

* Ask to be LIKED or shared.

* Ask for support.

* Ask for trust (can be very powerful).

* Ask for help (admit you don't know it all).


That last bullet, ask for help, may be controversial. Don't you want to appear to have all the answers if you are selling your consulting services to other business? No one can know it all. People are smart. They want to work with people like them. 

Admitting to being human only helps and strengthens your case. I don't like wimpy copy, but admitting you are unsure of something isn't wimpy (if done right). Collaboration is about knowing your strengths AND weaknesses and collaborating to contribute one and buttress the other. 

Great Chris Brogan article on how to write content that makes potential buyers actual partners and collaborators.  


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Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution |

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym


Find more here 

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Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution |

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

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