You can write for your idea-spreaders, and you can write for your buyers.
One gets you seen and the other gets you business. I say do both. Here’s a post about content marketing with the mi...
This piece by Chris inspired me to write about how all web copy is on a Hero's Journey on Google Plus:
My First Reaction Notes
Great Chris Brogan article explaining how to write content that makes your customers the hero. I also love the "never waste content without an ask of some kind". We are in the Call to Action business; to forget to ask is to waste your content marketing.
Types of asks:
* Ask to join a list.
* Ask to amplify your ideas with their take.
* Ask to buy something.