You can write for your idea-spreaders, and you can write for your buyers.
One gets you seen and the other gets you business. I say do both. Here’s a post about content marketing with the mi...
This piece by Chris inspired me to write about how all web copy is on a Hero's Journey on Google Plus:
My First Reaction Notes
Great Chris Brogan article explaining how to write content that makes your customers the hero. I also love the "never waste content without an ask of some kind". We are in the Call to Action business; to forget to ask is to waste your content marketing.
Types of asks:
* Ask to join a list.
* Ask to amplify your ideas with their take.
* Ask to buy something.
* Ask to read something else, something related.
* Ask for comments.
* Create a poll or a survey and ask specific questions.
* Ask to be LIKED or shared.
* Ask for support.
* Ask for trust (can be very powerful).
* Ask for help (admit you don't know it all).
That last bullet, ask for help, may be controversial. Don't you want to appear to have all the answers if you are selling your consulting services to other business? No one can know it all. People are smart. They want to work with people like them.
Admitting to being human only helps and strengthens your case. I don't like wimpy copy, but admitting you are unsure of something isn't wimpy (if done right). Collaboration is about knowing your strengths AND weaknesses and collaborating to contribute one and buttress the other.
Great Chris Brogan article on how to write content that makes potential buyers actual partners and collaborators.