![The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Curation Revolution | Scoop.it](http://img.scoop.it/Jcw6iWavEdeddcS4gVPCjzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
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Scooped by Martin (Marty) Smith onto Curation Revolution |
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Martin (Marty) Smith's insight:
Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about.
The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made.
Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.
As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.
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**** This s a cool idea consistent with our thinking that tags and taxonomy are about to be very, very important. Attribute much of Amazon's mega-success to their creative algorithm's ability to make data dance with SERPs. Robin knows the best tools (by far :). Marty
Robin Good: Silk is a new web-based web publishing platform which allows anyone to easily create information-based websites, that can leverage to the max the use of structured information and tags inside the published content. "In Silk, adding structure to content is as easy as writing it. This structure can be searched, aggregated and visualized, making it a breeze to find information." Everyone can make a Silk site and start adding pages with text, images and links. Key features: - Tags: facts in your text can be tagged. - Collaboration: you can let multiple people work on your site by inviting and managing site editors. - History: history versions are kept of each web site edit executed, so that going back is easy. - Domain mapping/hosting: You can run Silk on your domain, just adjust your DNS settings and you are done. - Look and feel: Moreover, your site can be styled any way you like it. You can have your own CSS to determine background, colors and fonts to match your style. - API - available API set N.B.: Custom styling and Silk on your own domain are paid options. Sample sites made with Silk: Take a look at one of our public Silk sites: Countries of the World, The Next Web Index or the Simpsons. Video tutorials: http://www.silkapp.com/tutorials More info: http://www.silkapp.com/ Via Robin Good Delete the scoop?
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Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history. I agree with the author that #1 and #10 are controversial, but they both got me to join.
1. The Blair Witch Project
2. Blendtec: Will It Blend
3. Old Spice: “Smell Like a Man, Man”
4. Burger King: “Subservient Chicken”
5. Pepsi Refresh
6. VW: Fun Theory
7. Office Max: “Elf Yourself”
8. Evian: “Roller Babies”
9. Ikea: “Facebook Showroom”
10. Hotmail
Ken's Key Takeaway
From text:
What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements
HumorCompetitionCurioisityRead more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99